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membersonly.com website review
Visit site (opens in a new tab)Reviewed 18 October 202641 issues · 85 checks
This review found 41 issues worth fixing on membersonly.com, 18 of them high impact, across 85 checks. The most urgent: reduce unused CSS. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,213 of 108,423 reviewed websitesbeats 49%
- #32,505 of 61,487 online storesbeats 41%
- #31,201 of 56,111 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.6 s |
| May 2, 2026 | 2.6 s |
| May 9, 2026 | 2.5 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 153 ms |
| May 2, 2026 | 154 ms |
| May 9, 2026 | 155 ms |
| May 16, 2026 | 160 ms |
| May 23, 2026 | 162 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 161 ms |
| Jun 20, 2026 | 159 ms |
| Jun 27, 2026 | 160 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 169 ms |
| Jul 18, 2026 | 168 ms |
| Jul 25, 2026 | 168 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 165 ms |
| Aug 15, 2026 | 169 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 171 ms |
| Sep 12, 2026 | 171 ms |
| Sep 19, 2026 | 164 ms |
| Sep 26, 2026 | 172 ms |
| Oct 3, 2026 | 172 ms |
| Oct 10, 2026 | 178 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused CSS
7.2 s · 1.3 MBAbout 1.3 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 7.2 s faster on a phone.
Render-blocking requests
7.7 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.7 s.
3,128 HTML elements
The page has 3,128 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 63). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 412 KiBAbout 412 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Accessibe Accessibility Overlay, Yotpo and squarecdn.com and others), adding 830 KiB and 573 ms of main-thread time.
Use efficient cache lifetimes
421 KiB27 files are served with short cache lifetimes, so returning visitors download them again (421 KiB).
Improve image delivery
325 KiB14 images could be 325 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 818 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
24 KiB24 KiB could be saved by minifying JavaScript.
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 9.4 s
9.4 sThe first text or image appears after 9.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 53.4 s
53.4 sYour largest element takes 53.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 60.6 s
60.6 sThe page becomes fully interactive after 60.6 s. Good is under 3.8 s.
Speed Index: 12.6 s
12.6 sVisually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 153 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 89 ms
89 msReal visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 579 ms
579 msReal visitors wait 579 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 145 ms
145 msScripts block the page for only 145 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 18.0 MB in 334 requests
18.0 MBYour homepage downloads 18.0 MB in 334 requests on a phone: images 14.4 MB (126), stylesheets 1.3 MB (10) and scripts 1.1 MB (68). Under 2 MB keeps phones on slow connections fast.
36 images far larger than shown
9.7 MB36 images are downloaded at several times the size a phone draws them, for example 4_b2f325df-21d4-4233-a36e-4b42ad2c3871.jpg at 1,530 px wide, shown at 130 px. Resized copies would save about 9.7 MB.
3 images over 500 KB
3 images weigh 2.2 MB together. On a phone connection a single image that size takes seconds.
10 images below the first screen load straight away
10 images further down the page (4.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images in older formats
4 images (1,006 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 5.1 g of CO₂ per visit
5.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.10 g of CO₂e: 612.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
22 buttons without a name
22 buttons have no accessible name, so screen readers announce just “button”.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
69 tap targets too small
69 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
78 images without alt text
78 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (23 elements)
Alternative text of images should not be repeated as text: 23 elements on the page fail this check, rated minor by axe-core.
13 links without text
13 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
344 internal links, 6 external
The homepage links to 344 pages on membersonly.com and 6 external pages.
7 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Since 1975, Members Only crafts iconic outerwear and refined clothing. Discover the iconic racer jackets, sweaters, hoo…”.
One H1 headline
Your main headline reads: “Members Only®”.
Title: 55 characters
Your title is a healthy 55 characters: “Members Only® | Racer Jackets & Apparel for Men & Women”.
Canonical URL set
The canonical URL is https://membersonly.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://membersonly.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,532 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://membersonly.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
https://membersonly.com/products/womens-washed-satin-boyfriend-jacket has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.
19 distorted images
19 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 633 words of copy
The homepage carries about 633 words of visible text.
4 checks passed
18 calls to action
The homepage has 18 calls to action, for example “Shop All”, “Türkiye (TRY ₺)” and “Shop Now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and 3 trust badges.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at membersonly.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
Company
- Founded
- 1975
- Headquarters
- New York City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on membersonly.com, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.