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membersonly.com website review

Visit site (opens in a new tab)Reviewed 18 October 202641 issues · 85 checks

This review found 41 issues worth fixing on membersonly.com, 18 of them high impact, across 85 checks. The most urgent: reduce unused CSS. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.3 sApr 25Oct 102.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.6 s
May 2, 20262.6 s
May 9, 20262.5 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
182 ms149 msApr 25Oct 10178 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026153 ms
May 2, 2026154 ms
May 9, 2026155 ms
May 16, 2026160 ms
May 23, 2026162 ms
May 30, 2026162 ms
Jun 6, 2026162 ms
Jun 13, 2026161 ms
Jun 20, 2026159 ms
Jun 27, 2026160 ms
Jul 4, 2026163 ms
Jul 11, 2026169 ms
Jul 18, 2026168 ms
Jul 25, 2026168 ms
Aug 1, 2026162 ms
Aug 8, 2026165 ms
Aug 15, 2026169 ms
Aug 22, 2026170 ms
Aug 29, 2026171 ms
Sep 5, 2026171 ms
Sep 12, 2026171 ms
Sep 19, 2026164 ms
Sep 26, 2026172 ms
Oct 3, 2026172 ms
Oct 10, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of membersonly.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. membersonly.com at 0.4 s0.4 s
  2. membersonly.com at 0.8 s0.8 s
  3. membersonly.com at 1.1 s1.1 s
  4. membersonly.com at 1.5 s1.5 s
  5. membersonly.com at 1.9 s1.9 s
  6. membersonly.com at 2.3 s2.3 s
  7. membersonly.com at 2.6 s2.6 s
  8. membersonly.com at 3.0 s3.0 s

Speed

9 to fix54
  • Reduce unused CSS

    7.2 s · 1.3 MB

    About 1.3 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 7.2 s faster on a phone.

  • Render-blocking requests

    7.7 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.7 s.

  • 3,128 HTML elements

    The page has 3,128 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 63). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 412 KiB

    About 412 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Accessibe Accessibility Overlay, Yotpo and squarecdn.com and others), adding 830 KiB and 573 ms of main-thread time.

  • Use efficient cache lifetimes

    421 KiB

    27 files are served with short cache lifetimes, so returning visitors download them again (421 KiB).

  • Improve image delivery

    325 KiB

    14 images could be 325 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 818 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    24 KiB

    24 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 9.4 s

    9.4 s

    The first text or image appears after 9.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 53.4 s

    53.4 s

    Your largest element takes 53.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 60.6 s

    60.6 s

    The page becomes fully interactive after 60.6 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 153 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 89 ms

    89 ms

    Real visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 579 ms

    579 ms

    Real visitors wait 579 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 145 ms

    145 ms

    Scripts block the page for only 145 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 18.0 MB in 334 requests

    18.0 MB

    Your homepage downloads 18.0 MB in 334 requests on a phone: images 14.4 MB (126), stylesheets 1.3 MB (10) and scripts 1.1 MB (68). Under 2 MB keeps phones on slow connections fast.

  • 36 images far larger than shown

    9.7 MB

    36 images are downloaded at several times the size a phone draws them, for example 4_b2f325df-21d4-4233-a36e-4b42ad2c3871.jpg at 1,530 px wide, shown at 130 px. Resized copies would save about 9.7 MB.

  • 3 images over 500 KB

    3 images weigh 2.2 MB together. On a phone connection a single image that size takes seconds.

  • 10 images below the first screen load straight away

    10 images further down the page (4.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images in older formats

    4 images (1,006 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.1 g of CO₂ per visit

    5.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.10 g of CO₂e: 612.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7386
  • 22 buttons without a name

    22 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 69 tap targets too small

    69 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 78 images without alt text

    78 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (23 elements)

    Alternative text of images should not be repeated as text: 23 elements on the page fail this check, rated minor by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9297
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 344 internal links, 6 external

    The homepage links to 344 pages on membersonly.com and 6 external pages.

7 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Since 1975, Members Only crafts iconic outerwear and refined clothing. Discover the iconic racer jackets, sweaters, hoo…”.

  • One H1 headline

    Your main headline reads: “Members Only®”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Members Only® | Racer Jackets & Apparel for Men & Women”.

  • Canonical URL set

    The canonical URL is https://membersonly.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://membersonly.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,532 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://membersonly.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    https://membersonly.com/products/womens-washed-satin-boyfriend-jacket has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 16 small tap targets

    16 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.

  • 19 distorted images

    19 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 633 words of copy

    The homepage carries about 633 words of visible text.

4 checks passed
  • 18 calls to action

    The homepage has 18 calls to action, for example “Shop All”, “Türkiye (TRY ₺)” and “Shop Now”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 3 trust badges.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at membersonly.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify

Company

Founded
1975
Headquarters
New York City

Upkeep, stack, hiring and company data from programmable.info

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