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memobottle.uk website review
Visit site (opens in a new tab)Reviewed 8 November 202628 issues · 65 checks
This review found 28 issues worth fixing on memobottle.uk, 7 of them high impact, across 65 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #36,956 of 108,915 reviewed websitesbeats 60%
- #24,675 of 61,773 online storesbeats 54%
- #23,820 of 56,369 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 116 ms |
| May 30, 2026 | 116 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 122 ms |
| Jun 27, 2026 | 121 ms |
| Jul 4, 2026 | 122 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 131 ms |
| Aug 1, 2026 | 132 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 119 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 123 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 123 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 121 ms |
| Oct 31, 2026 | 125 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
Speed
Reduce unused JavaScript
3.6 s · 741 KiBAbout 741 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.
Use efficient cache lifetimes
1.5 s · 240 KiB17 files are served with short cache lifetimes, so returning visitors download them again (240 KiB).
Render-blocking requests
1.0 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 1.2 MB and 805 ms of main-thread time.
Reduce unused CSS
300 ms · 113 KiBAbout 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
300 ms · 55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 202 ms
202 msShopify costs a phone 202 ms of main-thread work and 406 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.0 s
15.0 sYour largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 15.0 s
15.0 sThe page becomes fully interactive after 15.0 s. Good is under 3.8 s.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 519 ms
519 msScripts block taps and scrolling for 519 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 351 ms
351 msReal visitors wait 351 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.5 MB in 180 requests
2.5 MBYour homepage downloads 2.5 MB in 180 requests on a phone: scripts 1.7 MB (80), other files 645 KiB (76) and stylesheets 85 KiB (11). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 85.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Links do not have a discernible name
Links do not have a discernible name (2 elements).
ARIA input fields do not have accessible names
ARIA input fields do not have accessible names (1 element).
ARIA toggle fields do not have accessible names
ARIA toggle fields do not have accessible names (1 element).
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Headings skip levels
Headings skip levels (h1 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
Every image has alt text
All 8 images in the HTML carry an alt attribute.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
50 internal links, 6 external
The homepage links to 50 pages on memobottle.uk and 6 external pages.
5 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “The Official UK Site of memobottle™ | A5, A6, A7 and SLIM, premium, reusable water bottles designed to fit in your bag …”.
Title: 52 characters
Your title is a healthy 52 characters: “memobottle™ UK | Slim premium reusable water bottles”.
Canonical URL set
The canonical URL is https://www.memobottle.uk/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.memobottle.uk/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.memobottle.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
5 pages without a meta description
https://www.memobottle.uk/collections/lids, https://www.memobottle.uk/collections/silicone-sleeves, https://www.memobottle.uk/collections/desk-stands, https://www.memobottle.uk/pages/cobranding and https://www.memobottle.uk/pages/discover have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
6 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
9 console errors
9 errors were logged to the browser console during Google's test (“Failed to load resource: net::ERR_CONNECTION_FAILED”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 227 words
The homepage has only about 227 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Shop the A3 Daily Tote”, “Contact” and “Sign up”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at memobottle.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Gorgias Live Chat Helpdesk · Geoip Country Redirect · Okendo · Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Slide Cart · Discount Planner By Productessentials · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on memobottle.uk, including 14 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.