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menards.com website review

Visit site (opens in a new tab)Reviewed 12 October 202654 issues · 79 checks

This review found 54 issues worth fixing on menards.com, 24 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.0 s1.6 sApr 18Aug 17.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.3 s
Jul 11, 20267.3 s
Jul 18, 20266.9 s
Jul 25, 20266.7 s
Aug 1, 20267.1 s
Real-visitor tap response (INP)75th percentile, phones
108 ms82 msApr 18Aug 1105 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026102 ms
Jul 11, 202685 ms
Jul 18, 202689 ms
Jul 25, 202697 ms
Aug 1, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of menards.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. menards.com at 0.5 s0.5 s
  2. menards.com at 0.9 s0.9 s
  3. menards.com at 1.4 s1.4 s
  4. menards.com at 1.9 s1.9 s
  5. menards.com at 2.4 s2.4 s
  6. menards.com at 2.9 s2.9 s
  7. menards.com at 3.3 s3.3 s
  8. menards.com at 3.8 s3.8 s

Speed

12 to fix14
  • Improve image delivery

    4.2 s · 809 KiB

    6 images could be 809 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.2 s faster on a phone.

  • Reduce unused JavaScript

    2.5 s · 584 KiB

    About 584 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Use efficient cache lifetimes

    2.1 s · 447 KiB

    72 files are served with short cache lifetimes, so returning visitors download them again (447 KiB).

  • Mobile performance score: 14

    14/100

    Your mobile performance score is 14 (desktop: 16). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,841 HTML elements

    The page has 3,841 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Avoid multiple page redirects

    780 ms

    The page goes through 1 redirect before it starts loading, costing about 780 ms. Link and advertise the final URL directly.

  • 4 third-party services on the page

    4 third-party services load with your homepage (menardc.com, Google Tag Manager and Google Analytics and others), adding 2.4 MB and 405 ms of main-thread time.

  • Render-blocking requests

    550 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • menardc.com adds 200 ms

    200 ms

    menardc.com costs a phone 200 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 183 ms

    183 ms

    Google Tag Manager costs a phone 183 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Document request latency

    150 ms

    The HTML itself could arrive about 150 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 121 ms

    121 ms

    Your server sent the HTML in 121 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 1.25

    1.25

    For real visitors the layout shifts by 1.25 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 19.1 s

    19.1 s

    Your largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 1.26

    1.26

    The layout shifts by 1.26 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 19.6 s

    19.6 s

    The page becomes fully interactive after 19.6 s. Good is under 3.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.5 s

    4.5 s

    The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 814 ms

    814 ms

    Scripts block taps and scrolling for 814 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.3 s to 7.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 829 ms

    829 ms

    Real visitors wait 829 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 102 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

Images and page weight

1 to fix67
  • Page weight: 2.9 MB in 94 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 94 requests on a phone: scripts 1.5 MB (51), images 1.0 MB (10) and HTML 186 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8454
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA input fields do not have accessible names

    ARIA input fields do not have accessible names (5 elements).

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 5 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 10 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

10 to fixGoogle 10027
  • Page is set to noindex

    The robots meta tag says “NOINDEX, NOFOLLOW”: Google is told not to list this page at all.

  • No page title

    Your page has no <title>, so Google has to invent the blue link in search results.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.menards.com/sitemap/sitemap.xml, so Google discovers your pages only by following links.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

1 checks passed
  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

3 to fixGoogle 7788
  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

  • No character set

    No character set is declared, so some characters can render as gibberish.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 6 words

    The homepage has only about 6 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at menards.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 54 issues on menards.com, including 24 speed issues, 10 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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