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menincities.com website review
Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 76 checks
This review found 32 issues worth fixing on menincities.com, 10 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #72,390 of 93,132 reviewed websitesbeats 19%
- #42,206 of 49,661 online storesbeats 12%
- #39,082 of 44,822 Shopify storesbeats 10%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.3 s · 298 KiBAbout 298 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.
Improve image delivery
1.3 s · 287 KiB10 images could be 287 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
400 ms · 84 KiB9 files are served with short cache lifetimes, so returning visitors download them again (84 KiB).
Render-blocking requests
300 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Vimeo adds 127 ms
127 msVimeo costs a phone 127 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 third-party services on the page
7 third-party services load with your homepage (Vimeo, Criteo and Google CDN and others), adding 842 KiB and 378 ms of main-thread time.
Reduce unused CSS
150 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 996 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.7 s
10.7 sYour largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 4.7 s
4.7 sThe first text or image appears after 4.7 s on a phone. Good is under 1.8 s.
Time to Interactive: 10.7 s
10.7 sThe page becomes fully interactive after 10.7 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 219 ms
219 msScripts block taps and scrolling for 219 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.0 MB in 154 requests
2.0 MBYour homepage downloads 2.0 MB in 154 requests on a phone: scripts 721 KiB (37), other files 687 KiB (90) and images 418 KiB (15). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
62 KiB2 images are downloaded at several times the size a phone draws them, for example slideshow_6.jpg at 1,600 px wide, shown at 390 px. Resized copies would save about 62 KiB.
1 image below the first screen load straight away
1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (34 elements)
All page content should be contained by landmarks: 34 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 61 images in the HTML carry an alt attribute.
25 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 25 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Men In Cities - Mens accessories designed and curated in New York City”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
151 internal links, 7 external
The homepage links to 151 pages on menincities.com and 7 external pages.
5 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “We are a men's accessories and lifestyle brand based in NYC. Every month we release a new collection of accessories all…”.
Canonical URL set
The canonical URL is https://www.menincities.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.menincities.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.menincities.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (889 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.menincities.com/collections/all-products has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
18 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 156 words
The homepage has only about 156 words of visible text; thin pages give Google and first-time buyers little to go on.
5 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Sign Up” and “CONTACT”.
17 short forms
17 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at menincities.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 1 app. It is code from another company running for your shoppers.
Apps your storefront loads
amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on menincities.com, including 12 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.