Website review, no card needed

mer.eco logo

mer.eco website review

Visit site (opens in a new tab)Reviewed 31 October 202623 issues · 74 checks

This review found 23 issues worth fixing on mer.eco, 8 of them high impact, across 74 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.3 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.6 s
May 16, 20261.6 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
96 ms86 msMay 9Oct 2487 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202688 ms
May 16, 202692 ms
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202695 ms
Jun 27, 202693 ms
Jul 4, 202694 ms
Jul 11, 202691 ms
Jul 18, 202695 ms
Jul 25, 202694 ms
Aug 1, 202694 ms
Aug 8, 202695 ms
Aug 15, 202693 ms
Aug 22, 202694 ms
Aug 29, 202692 ms
Sep 5, 202689 ms
Sep 12, 202691 ms
Sep 19, 202691 ms
Sep 26, 202694 ms
Oct 3, 202687 ms
Oct 10, 202687 ms
Oct 17, 202687 ms
Oct 24, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mer.eco (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mer.eco at 0.4 s0.4 s
  2. mer.eco at 0.8 s0.8 s
  3. mer.eco at 1.1 s1.1 s
  4. mer.eco at 1.5 s1.5 s
  5. mer.eco at 1.9 s1.9 s
  6. mer.eco at 2.3 s2.3 s
  7. mer.eco at 2.6 s2.6 s
  8. mer.eco at 3.0 s3.0 s

Speed

4 to fix70
  • Improve image delivery

    7.5 s · 2.1 MB

    13 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.5 s faster on a phone.

  • Render-blocking requests

    1.4 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 80 KiB

    About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 128 ms of it running JavaScript. That is comfortably low.

  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 10.7 s

    10.7 s

    Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Global Vision. Local Solutions. Driving Europe seamlessly t…”.

  • Time to Interactive: 10.7 s

    10.7 s

    The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 88 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.082

    0.082

    The layout barely moves while loading (CLS 0.082, good is under 0.1).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix58
  • Page weight: 3.7 MB in 73 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 73 requests on a phone: images 3.3 MB (31), scripts 151 KiB (31) and stylesheets 98 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 15 images below the first screen load straight away

    15 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    413 KiB

    3 images are downloaded at several times the size a phone draws them, for example iStock-1211577048-1880x1058.jpg at 1,880 px wide, shown at 346 px. Resized copies would save about 413 KiB.

  • 8 images in older formats

    8 images (593 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 124.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8988
  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 51 internal links, 27 external

    The homepage links to 51 pages on mer.eco and 27 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Mer is an EV charging solutions provider across Europe; business, fleet, and public. Power your journey on Mer's chargi…”.

  • One H1 headline

    Your main headline reads: “Global Vision. Local Solutions.”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Mer Charging | Trusted EV Charging Solutions By Mer”.

  • Canonical URL set

    The canonical URL is https://mer.eco/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mer.eco/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://mer.eco/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (855 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9297
  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    6 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 497 words of copy

    The homepage carries about 497 words of visible text.

5 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us” and “Learn more about Statkraft”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks, 13 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mer.eco, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
2009
Headquarters
Kristiansand

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 23 issues on mer.eco, including 7 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25