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mesirow.com website review
Visit site (opens in a new tab)Reviewed 26 October 202631 issues · 85 checks
This review found 31 issues worth fixing on mesirow.com, 14 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.4 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.7 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.8 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 4.2 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 4.0 s |
| Aug 1, 2026 | 4.2 s |
| Aug 8, 2026 | 4.2 s |
| Aug 15, 2026 | 4.7 s |
| Aug 22, 2026 | 4.8 s |
| Aug 29, 2026 | 4.9 s |
| Sep 5, 2026 | 4.7 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.4 s |
| Sep 26, 2026 | 4.5 s |
| Oct 3, 2026 | 4.5 s |
| Oct 10, 2026 | 4.4 s |
| Oct 17, 2026 | 4.5 s |
| Oct 24, 2026 | 4.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 96 ms |
| May 16, 2026 | 107 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 110 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 94 ms |
| Jun 20, 2026 | 100 ms |
| Jun 27, 2026 | 111 ms |
| Jul 4, 2026 | 144 ms |
| Jul 11, 2026 | 160 ms |
| Jul 18, 2026 | 149 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 130 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 117 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 100 ms |
| Sep 5, 2026 | 101 ms |
| Sep 12, 2026 | 100 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 123 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 126 ms |
| Oct 24, 2026 | 109 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.2 s · 299 KiBAbout 299 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.2 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (website-files.com, Hotjar and Clarity and others), adding 1.3 MB and 1.4 s of main-thread time.
Reduce unused CSS
610 ms · 63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.
website-files.com adds 532 ms
532 mswebsite-files.com costs a phone 532 ms of main-thread work and 923 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Hotjar adds 298 ms
298 msHotjar costs a phone 298 ms of main-thread work and 68 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 273 ms. During a long task the page ignores taps.
2,329 HTML elements
The page has 2,329 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Use efficient cache lifetimes
90 KiB13 files are served with short cache lifetimes, so returning visitors download them again (90 KiB).
Improve image delivery
13 KiB1 image could be 13 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.6 s
4.6 sReal visitors wait 4.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.9 s
4.9 sReal visitors see the first content after 4.9 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 10.1 s
10.1 sYour largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 5.4 s
5.4 sThe first text or image appears after 5.4 s on a phone. Good is under 1.8 s.
Time to Interactive: 13.9 s
13.9 sThe page becomes fully interactive after 13.9 s. Good is under 3.8 s.
Total Blocking Time: 744 ms
744 msScripts block taps and scrolling for 744 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 848 ms
848 msReal visitors wait 848 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 96 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 108 ms
108 msReal visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 114 requests
3.2 MBYour homepage downloads 3.2 MB in 114 requests on a phone: fonts 1.6 MB (33), scripts 998 KiB (27) and images 536 KiB (22). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.91 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
23 text elements with low contrast
23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 64 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
15 links with vague text
15 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
188 internal links, 3 external
The homepage links to 188 pages on mesirow.com and 3 external pages.
7 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “At Mesirow, we invest in what matters. We offer a personal, more custom approach to reaching financial goals and servin…”.
One H1 headline
Your main headline reads: “We invest inwhat matters”.
Title: 35 characters
Your title is a healthy 35 characters: “Mesirow | We invest in what matters”.
Canonical URL set
The canonical URL is https://www.mesirow.com/.
Structured data in place
Structured data found: FinancialService and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mesirow.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,114 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (4 KiB, 31 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
/form-crs has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187035347&tm=gtm002&Ver=2&mid=4cfe3735-e96e-4295-abb8-f5f7954a4e33&bo=1&sid=a3ee6ad0d0f311f1a7199be12ec206ff&vid=a3ee8dd0d0f311f194b0ef7483e9a9cf&vids=1&msclkid=N&pi=9.
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,076 words of copy
The homepage carries about 1,076 words of visible text.
6 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Submit a media request”, “Subscribe to SparkSecond Text” and “Contact Us”.
3 short forms
3 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mesirow.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Framework
- Tailwind CSS
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on mesirow.com, including 20 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.