messiempire.com website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

The page has 2,123 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 160 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, Google Tag Manager and trustedsite.com and others), adding 757 KiB and 248 ms of main-thread time.

About 97 KiB of JavaScript is downloaded but never used on this page.

1 long task block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

4 images could be 64 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 28 KiB of CSS is downloaded but never applied on this page.

9 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 368 requests on a phone: other files 1.0 MB (174), scripts 811 KiB (131) and images 421 KiB (28). Under 2 MB keeps phones on slow connections fast.

2 images (115 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 82.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

6 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Your title is 75 characters, so Google will cut it off around 60: “Shop Package Delivery Boxes, Corrugated Boxes, & Packing Tape – Messiempire”.

Structured data found (Organization and WebSite) but with 6 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

Your <h1> is empty.

The homepage links to 102 pages on messiempire.com and 1 external page.

https://messiempire.com/blogs/blogs has no meta description, so Google writes the search snippet from whatever text it finds.

https://messiempire.com/collections/food-storage-containers/Storage-Container and https://messiempire.com/collections/food-storage-containers use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://messiempire.com/collections/food-storage-containers/Storage-Container, whose canonical is https://messiempire.com/collections/food-storage-containers/storage-container. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 807 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.