metalbird.fr website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user CLS: 0.13

  0.13

  For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

• Largest content (LCP) held steady for real visitors

  -4%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.3 MB

  3.3 MB

  Your homepage downloads 3.3 MB on a phone, 383 KiB of it images (11%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  BlueTit_Tree_ae974340-fec3-46d9-9c78-84059d0a0989.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (2)

• About 0.9 g of CO₂ per visit

  0.94 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 12 tap targets too small

  12 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

  View source

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 3 H1 headlines

  There are 3 <h1> headlines (“Metalbird France”, “Metalbird France” and “Metalbird France”). One clear main headline is easier for people and search engines.

  View source

• Meta description is long (252 characters)

  Your meta description is 252 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 80 internal links, 17 external

  The homepage links to 80 pages on metalbird.fr and 17 external pages.

• 3 linked pages are broken

  Your homepage links to https://www.metalbird.fr/products/metalbird-de-seconde-chance, https://www.metalbird.fr/products/la-paire-dhirondelles and https://www.metalbird.fr/pages/customer-reviews, which answer with an error. Visitors hit a dead end and search engines drop them.

  Elements (3)

• 9 pages without a meta description

  https://www.metalbird.fr/collections/nos-oiseaux, https://www.metalbird.fr/collections/feeders, https://www.metalbird.fr/collections/conservation-birds, https://www.metalbird.fr/collections/plant-stakes, https://www.metalbird.fr/pages/a-propos-de-nous and https://www.metalbird.fr/pages/help-center and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 8 pages without an H1

  https://www.metalbird.fr/collections/nos-oiseaux, https://www.metalbird.fr/collections/feeders, https://www.metalbird.fr/collections/conservation-birds, https://www.metalbird.fr/collections/plant-stakes, https://www.metalbird.fr/pages/a-propos-de-nous and https://www.metalbird.fr/pages/help-center and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

• 1 JavaScript error while loading

  1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• Thin social proof

  Social proof on the homepage: 40 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 858 words of copy

  The homepage carries about 858 words of visible text.

• 4 trackers load before any consent

  4

  Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 17 cookies set on arrival

  17

  Opening the homepage sets 17 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 32 other companies contacted

  Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.