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metamap.com website review

Visit site (opens in a new tab)Reviewed 27 October 202641 issues · 84 checks

This review found 41 issues worth fixing on metamap.com, 20 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.3 s6.7 sMay 9Oct 247.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20267.0 s
May 16, 20267.2 s
May 23, 20267.4 s
May 30, 20267.7 s
Jun 6, 20267.9 s
Jun 13, 20267.9 s
Jun 20, 20267.8 s
Jun 27, 20267.9 s
Jul 4, 20267.8 s
Jul 11, 20268.0 s
Jul 18, 20268.1 s
Jul 25, 20268.0 s
Aug 1, 20267.7 s
Aug 8, 20267.5 s
Aug 15, 20267.1 s
Aug 22, 20266.9 s
Aug 29, 20267.0 s
Sep 5, 20267.1 s
Sep 12, 20267.1 s
Sep 19, 20267.1 s
Sep 26, 20267.2 s
Oct 3, 20267.1 s
Oct 10, 20267.0 s
Oct 17, 20267.2 s
Oct 24, 20267.1 s
Real-visitor tap response (INP)75th percentile, phones
474 ms362 msMay 9Oct 24441 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026375 ms
May 16, 2026384 ms
May 23, 2026402 ms
May 30, 2026429 ms
Jun 6, 2026456 ms
Jun 13, 2026461 ms
Jun 20, 2026460 ms
Jun 27, 2026447 ms
Jul 4, 2026432 ms
Jul 11, 2026435 ms
Jul 18, 2026451 ms
Jul 25, 2026458 ms
Aug 1, 2026447 ms
Aug 8, 2026441 ms
Aug 15, 2026422 ms
Aug 22, 2026406 ms
Aug 29, 2026418 ms
Sep 5, 2026430 ms
Sep 12, 2026434 ms
Sep 19, 2026433 ms
Sep 26, 2026429 ms
Oct 3, 2026426 ms
Oct 10, 2026430 ms
Oct 17, 2026446 ms
Oct 24, 2026441 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of metamap.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. metamap.com at 0.4 s0.4 s
  2. metamap.com at 0.8 s0.8 s
  3. metamap.com at 1.1 s1.1 s
  4. metamap.com at 1.5 s1.5 s
  5. metamap.com at 1.9 s1.9 s
  6. metamap.com at 2.3 s2.3 s
  7. metamap.com at 2.6 s2.6 s
  8. metamap.com at 3.0 s3.0 s

Speed

13 to fix35
  • Use efficient cache lifetimes

    9.7 s · 3.5 MB

    65 files are served with short cache lifetimes, so returning visitors download them again (3.5 MB).

  • Improve image delivery

    7.1 s · 2.6 MB

    9 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.1 s faster on a phone.

  • Google Tag Manager adds 2.9 s

    2.9 s

    Google Tag Manager costs a phone 2.9 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    1.1 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.9 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Google CDN adds 1.3 s

    1.3 s

    Google CDN costs a phone 1.3 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 13.7 s

    A phone's processor spends 13.7 s on main-thread work while loading, 9.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and hsappstatic.net and others), adding 2.9 MB and 5.8 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 686 ms. During a long task the page ignores taps.

  • hsappstatic.net adds 425 ms

    425 ms

    hsappstatic.net costs a phone 425 ms of main-thread work and 51 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 370 ms

    370 ms

    Facebook costs a phone 370 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 317 ms

    317 ms

    Hubspot costs a phone 317 ms of main-thread work and 175 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    10 KiB

    About 10 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.4 s

    5.4 s

    Real visitors wait 5.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.6 s

    4.6 s

    Real visitors see the first content after 4.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 18.4 s

    18.4 s

    Your largest element takes 18.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Biometric verification”.

  • Total Blocking Time: 5.9 s

    5.9 s

    Scripts block taps and scrolling for 5.9 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 29.2 s

    29.2 s

    The page becomes fully interactive after 29.2 s. Good is under 3.8 s.

  • Real-user INP: 406 ms

    406 ms

    Real visitors wait 406 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • 21 images without width and height

    21 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 375 ms to 441 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 7.0 s to 7.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 6.6 MB in 166 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 166 requests on a phone: scripts 3.1 MB (42), images 2.8 MB (64) and other files 413 KiB (43). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    illustration-biometric-verification.png weighs 1.6 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    752 KiB

    1 image is downloaded at several times the size a phone draws it, for example illustration-biometric-verification.png at 1,604 px wide, shown at 390 px. Resized copies would save about 752 KiB.

  • 4 images in older formats

    4 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.9 g of CO₂ per visit

    1.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9494
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (29 characters)

    Your title is only 29 characters: “MetaMap is now part of Incode”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (190 characters)

    Your meta description is 190 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 10 internal links, 5 external

    The homepage links to 10 pages on metamap.com and 5 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “MetaMap is now part of Incode”.

  • Canonical URL set

    The canonical URL is https://www.metamap.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.metamap.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.metamap.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (373 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 1 page with very little text

    https://www.metamap.com/legal has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9682
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343195938&tm=gtm002&Ver=2&mid=120c268a-160e-49d7-bdbb-cd131fd0013c&bo=1&sid=5fe27560d1bb11f1ad2d8fd6c91f162e&vid=5fe2bb50d1bb11f1b67acd3fd88763c8&vids=1&msclkid=N&gtm_.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 390 words of copy

    The homepage carries about 390 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a demo”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Request a demo”, “Learn more” and “Subscribe”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 16 customer or partner logos and 18 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and HubSpot.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at metamap.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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