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metamap.com website review
Visit site (opens in a new tab)Reviewed 27 October 202641 issues · 84 checks
This review found 41 issues worth fixing on metamap.com, 20 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 7.0 s |
| May 16, 2026 | 7.2 s |
| May 23, 2026 | 7.4 s |
| May 30, 2026 | 7.7 s |
| Jun 6, 2026 | 7.9 s |
| Jun 13, 2026 | 7.9 s |
| Jun 20, 2026 | 7.8 s |
| Jun 27, 2026 | 7.9 s |
| Jul 4, 2026 | 7.8 s |
| Jul 11, 2026 | 8.0 s |
| Jul 18, 2026 | 8.1 s |
| Jul 25, 2026 | 8.0 s |
| Aug 1, 2026 | 7.7 s |
| Aug 8, 2026 | 7.5 s |
| Aug 15, 2026 | 7.1 s |
| Aug 22, 2026 | 6.9 s |
| Aug 29, 2026 | 7.0 s |
| Sep 5, 2026 | 7.1 s |
| Sep 12, 2026 | 7.1 s |
| Sep 19, 2026 | 7.1 s |
| Sep 26, 2026 | 7.2 s |
| Oct 3, 2026 | 7.1 s |
| Oct 10, 2026 | 7.0 s |
| Oct 17, 2026 | 7.2 s |
| Oct 24, 2026 | 7.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 375 ms |
| May 16, 2026 | 384 ms |
| May 23, 2026 | 402 ms |
| May 30, 2026 | 429 ms |
| Jun 6, 2026 | 456 ms |
| Jun 13, 2026 | 461 ms |
| Jun 20, 2026 | 460 ms |
| Jun 27, 2026 | 447 ms |
| Jul 4, 2026 | 432 ms |
| Jul 11, 2026 | 435 ms |
| Jul 18, 2026 | 451 ms |
| Jul 25, 2026 | 458 ms |
| Aug 1, 2026 | 447 ms |
| Aug 8, 2026 | 441 ms |
| Aug 15, 2026 | 422 ms |
| Aug 22, 2026 | 406 ms |
| Aug 29, 2026 | 418 ms |
| Sep 5, 2026 | 430 ms |
| Sep 12, 2026 | 434 ms |
| Sep 19, 2026 | 433 ms |
| Sep 26, 2026 | 429 ms |
| Oct 3, 2026 | 426 ms |
| Oct 10, 2026 | 430 ms |
| Oct 17, 2026 | 446 ms |
| Oct 24, 2026 | 441 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
9.7 s · 3.5 MB65 files are served with short cache lifetimes, so returning visitors download them again (3.5 MB).
Improve image delivery
7.1 s · 2.6 MB9 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 7.1 s faster on a phone.
Google Tag Manager adds 2.9 s
2.9 sGoogle Tag Manager costs a phone 2.9 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
1.1 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.9 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Google CDN adds 1.3 s
1.3 sGoogle CDN costs a phone 1.3 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 13.7 s
A phone's processor spends 13.7 s on main-thread work while loading, 9.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 35
35/100Your mobile performance score is 35 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and hsappstatic.net and others), adding 2.9 MB and 5.8 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 686 ms. During a long task the page ignores taps.
hsappstatic.net adds 425 ms
425 mshsappstatic.net costs a phone 425 ms of main-thread work and 51 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 370 ms
370 msFacebook costs a phone 370 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 317 ms
317 msHubspot costs a phone 317 ms of main-thread work and 175 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.4 s
5.4 sReal visitors wait 5.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.6 s
4.6 sReal visitors see the first content after 4.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.1 s
2.1 sReal visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 18.4 s
18.4 sYour largest element takes 18.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Biometric verification”.
Total Blocking Time: 5.9 s
5.9 sScripts block taps and scrolling for 5.9 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 29.2 s
29.2 sThe page becomes fully interactive after 29.2 s. Good is under 3.8 s.
Real-user INP: 406 ms
406 msReal visitors wait 406 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
21 images without width and height
21 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 375 ms to 441 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 7.0 s to 7.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.6 MB in 166 requests
6.6 MBYour homepage downloads 6.6 MB in 166 requests on a phone: scripts 3.1 MB (42), images 2.8 MB (64) and other files 413 KiB (43). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
illustration-biometric-verification.png weighs 1.6 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
752 KiB1 image is downloaded at several times the size a phone draws it, for example illustration-biometric-verification.png at 1,604 px wide, shown at 390 px. Resized copies would save about 752 KiB.
4 images in older formats
4 images (2.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (29 characters)
Your title is only 29 characters: “MetaMap is now part of Incode”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (190 characters)
Your meta description is 190 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
10 internal links, 5 external
The homepage links to 10 pages on metamap.com and 5 external pages.
5 checks passed
One H1 headline
Your main headline reads: “MetaMap is now part of Incode”.
Canonical URL set
The canonical URL is https://www.metamap.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.metamap.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.metamap.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (373 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page with very little text
https://www.metamap.com/legal has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
5 internal pages checked
We fetched 5 pages linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
All 5 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 5 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343195938&tm=gtm002&Ver=2&mid=120c268a-160e-49d7-bdbb-cd131fd0013c&bo=1&sid=5fe27560d1bb11f1ad2d8fd6c91f162e&vid=5fe2bb50d1bb11f1b67acd3fd88763c8&vids=1&msclkid=N>m_.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 390 words of copy
The homepage carries about 390 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Request a demo”.
5 calls to action
The homepage has 5 calls to action, for example “Request a demo”, “Learn more” and “Subscribe”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, 16 customer or partner logos and 18 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and HubSpot.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at metamap.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on metamap.com, including 24 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.