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metavaya.com website review

Visit site (opens in a new tab)Reviewed 9 November 202632 issues · 83 checks

This review found 32 issues worth fixing on metavaya.com, 9 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.5 s2.6 sMay 23Nov 73.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20263.1 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20262.9 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20263.0 s
Sep 26, 20263.4 s
Oct 3, 20264.0 s
Oct 10, 20264.2 s
Oct 17, 20264.3 s
Oct 24, 20264.2 s
Oct 31, 20263.9 s
Nov 7, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
206 ms152 msMay 23Nov 7158 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026185 ms
May 30, 2026177 ms
Jun 6, 2026178 ms
Jun 13, 2026172 ms
Jun 20, 2026159 ms
Jun 27, 2026164 ms
Jul 4, 2026173 ms
Jul 11, 2026179 ms
Jul 18, 2026184 ms
Jul 25, 2026190 ms
Aug 1, 2026200 ms
Aug 8, 2026190 ms
Aug 15, 2026187 ms
Aug 22, 2026187 ms
Aug 29, 2026176 ms
Sep 5, 2026195 ms
Sep 12, 2026197 ms
Sep 19, 2026196 ms
Sep 26, 2026198 ms
Oct 3, 2026172 ms
Oct 10, 2026172 ms
Oct 17, 2026172 ms
Oct 24, 2026161 ms
Oct 31, 2026164 ms
Nov 7, 2026158 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of metavaya.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. metavaya.com at 0.9 s0.9 s
  2. metavaya.com at 1.7 s1.7 s
  3. metavaya.com at 2.6 s2.6 s
  4. metavaya.com at 3.5 s3.5 s
  5. metavaya.com at 4.4 s4.4 s
  6. metavaya.com at 5.2 s5.2 s
  7. metavaya.com at 6.1 s6.1 s
  8. metavaya.com at 7.0 s7.0 s

Speed

8 to fix73
  • Improve image delivery

    2.1 s · 499 KiB

    3 images could be 499 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Pinterest and others), adding 2.6 MB and 380 ms of main-thread time.

  • Render-blocking requests

    450 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Shopify adds 183 ms

    183 ms

    Shopify costs a phone 183 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,849 HTML elements

    The page has 2,849 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • autoketing.org adds 13 ms

    13 ms

    autoketing.org costs a phone 13 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    195 KiB

    About 195 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    139 KiB

    About 139 KiB of CSS is downloaded but never applied on this page.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    92 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (92 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.4 s

    8.4 s

    Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BLACK”.

  • Time to Interactive: 18.0 s

    18.0 s

    The page becomes fully interactive after 18.0 s. Good is under 3.8 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

6 checks passed
  • Real-user INP: 158 ms

    158 ms

    Real visitors wait 158 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 185 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 118 ms

    118 ms

    Scripts block the page for only 118 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

3 to fix35
  • Page weight: 4.1 MB in 304 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 304 requests on a phone: images 1.6 MB (20), other files 1,009 KiB (97) and scripts 622 KiB (58). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    9_2_8e040dfc-b504-47a0-a941-c841ab6bb138.jpg weighs 500 KiB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    491 KiB

    2 images are downloaded at several times the size a phone draws them, for example 9_2_8e040dfc-b504-47a0-a941-c841ab6bb138.jpg at 1,792 px wide, shown at 340 px. Resized copies would save about 491 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (74 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 9394
  • 83 text elements with low contrast

    83 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 51 links without text

    51 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 59 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Metavaya” and “Black Friday”). One clear main headline is easier for people and search engines.

  • 118 internal links, 21 external

    The homepage links to 118 pages on metavaya.com and 21 external pages.

6 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Discover beautiful, high-quality modern and crystal lighting at Metavaya—your destination for stylish, sophisticated il…”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Shop Modern & Crystal Lighting | Metavaya”.

  • Canonical URL set

    The canonical URL is https://metavaya.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://metavaya.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,059 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://metavaya.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 2 pages share a meta description

    https://metavaya.com/collections/all and https://metavaya.com/collections/all-collection-1 use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 8 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 6 small tap targets

    6 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://metavaya.com/cdn/shop/t/68/assets/ecomrise-colors.aio.min.css?v=106620' because it…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 443 words of copy

    The homepage carries about 443 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE SALE” and “Shop”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “login & register”, “Shop by Rooms” and “Shop by Material”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks, a star rating and 2 trust badges.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at metavaya.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Xo Insert Code · Klaviyo Email Marketing Sms · Popup Sign Up Sales Banner · Judge Me Reviews · autoketing.org

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on metavaya.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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