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metropolitanland.com website review

Visit site (opens in a new tab)Reviewed 2 November 202654 issues · 91 checks

This review found 54 issues worth fixing on metropolitanland.com, 17 of them high impact, across 91 checks. The most urgent: font display. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.9 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.5 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
166 ms117 msMay 16Oct 31159 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026140 ms
May 23, 2026141 ms
May 30, 2026147 ms
Jun 6, 2026152 ms
Jun 13, 2026152 ms
Jun 20, 2026160 ms
Jun 27, 2026150 ms
Jul 4, 2026145 ms
Jul 11, 2026145 ms
Jul 18, 2026136 ms
Jul 25, 2026128 ms
Aug 1, 2026126 ms
Aug 8, 2026123 ms
Aug 15, 2026133 ms
Aug 22, 2026142 ms
Aug 29, 2026140 ms
Sep 5, 2026145 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026160 ms
Oct 3, 2026158 ms
Oct 10, 2026153 ms
Oct 17, 2026142 ms
Oct 24, 2026145 ms
Oct 31, 2026159 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of metropolitanland.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. metropolitanland.com at 1.6 s1.6 s
  2. metropolitanland.com at 3.3 s3.3 s
  3. metropolitanland.com at 4.9 s4.9 s
  4. metropolitanland.com at 6.6 s6.6 s
  5. metropolitanland.com at 8.2 s8.2 s
  6. metropolitanland.com at 9.9 s9.9 s
  7. metropolitanland.com at 11.5 s11.5 s
  8. metropolitanland.com at 13.1 s13.1 s

Speed

12 to fix51
  • Font display

    2.5 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.5 s).

  • Render-blocking requests

    2.4 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Use efficient cache lifetimes

    300 ms · 17.8 MB

    38 files are served with short cache lifetimes, so returning visitors download them again (17.8 MB).

  • Improve image delivery

    9.5 MB

    12 images could be 9.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, qontak.com and jQuery CDN and others), adding 1.1 MB and 619 ms of main-thread time.

  • Reduce unused CSS

    460 ms · 61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • Google Tag Manager adds 390 ms

    390 ms

    Google Tag Manager costs a phone 390 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 294 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    256 KiB

    About 256 KiB of JavaScript is downloaded but never used on this page.

  • qontak.com adds 149 ms

    149 ms

    qontak.com costs a phone 149 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cloudflare CDN adds 32 ms

    32 ms

    Cloudflare CDN costs a phone 32 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 576 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.26

    0.26

    For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 14.9 s

    14.9 s

    Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 16.9 s

    16.9 s

    The page becomes fully interactive after 16.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.8 s

    4.8 s

    Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Sebagai perusahaan pengembang terkemuka dan tepercaya, Metl…”. Most of its time is element render delay (6.3 s).

  • Cumulative Layout Shift: 0.312

    0.312

    The layout shifts by 0.312 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 226 ms

    226 ms

    Scripts block taps and scrolling for 226 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 140 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

4 to fix35
  • Page weight: 18.9 MB in 137 requests

    18.9 MB

    Your homepage downloads 18.9 MB in 137 requests on a phone: images 17.4 MB (25), scripts 658 KiB (20) and fonts 603 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 7 images over 500 KB

    7 images weigh 14.9 MB together. On a phone connection a single image that size takes seconds.

  • 15 images in older formats

    15 images (17.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    33 KiB

    1 image is downloaded at several times the size a phone draws it, for example YThqcyLUF5_FOTORUPST900X4501.png at 900 px wide, shown at 291 px. Resized copies would save about 33 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (188 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 5.4 g of CO₂ per visit

    5.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.36 g of CO₂e: 642.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 6382
  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 43 images without alt text

    43 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 25 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 25 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 8362
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (7 characters)

    Your title is only 7 characters: “Metland”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (13 characters)

    Your meta description is only 13 characters: “Metland Group”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://metropolitanland.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 127 internal links, 14 external

    The homepage links to 127 pages on metropolitanland.com and 14 external pages.

1 checks passed
  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://metropolitanland.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,029 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 16 pages share a title

    https://metropolitanland.com/id/home, https://metropolitanland.com/id, https://metropolitanland.com/en, https://metropolitanland.com/id/about, https://metropolitanland.com/id/company and https://metropolitanland.com/id/entity and 10 others all use the title “Metland”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages share a meta description

    https://metropolitanland.com/id, https://metropolitanland.com/en, https://metropolitanland.com/id/about, https://metropolitanland.com/id/company, https://metropolitanland.com/id/entity and https://metropolitanland.com/id/vision and 9 others use the same meta description. A description written for each page earns more clicks.

  • 14 pages without an H1

    https://metropolitanland.com/id, https://metropolitanland.com/en, https://metropolitanland.com/id/about, https://metropolitanland.com/id/company, https://metropolitanland.com/id/entity and https://metropolitanland.com/id/vision and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://metropolitanland.com/id/milestone and https://metropolitanland.com/id/achievement took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 6 small tap targets

    6 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 330 words of copy

    The homepage carries about 330 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Call Center: 0807-1-260000” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at metropolitanland.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2021.

Stack

Framework
jQuery
Analytics
Google Analytics
Hosting
Linknet ASN

Upkeep, stack, hiring and company data from programmable.info

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This review found 54 issues on metropolitanland.com, including 25 speed issues, 8 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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