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mhi.org website review
Visit site (opens in a new tab)Reviewed 28 October 202632 issues · 88 checks
This review found 32 issues worth fixing on mhi.org, 14 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.9 s |
| May 16, 2026 | 4.0 s |
| May 23, 2026 | 3.9 s |
| May 30, 2026 | 3.9 s |
| Jun 6, 2026 | 3.9 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 3.8 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 140 ms |
| May 16, 2026 | 167 ms |
| May 23, 2026 | 157 ms |
| May 30, 2026 | 172 ms |
| Jun 6, 2026 | 181 ms |
| Jun 13, 2026 | 188 ms |
| Jun 20, 2026 | 205 ms |
| Jun 27, 2026 | 190 ms |
| Jul 4, 2026 | 182 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 170 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 183 ms |
| Aug 8, 2026 | 194 ms |
| Aug 15, 2026 | 207 ms |
| Aug 22, 2026 | 203 ms |
| Aug 29, 2026 | 176 ms |
| Sep 5, 2026 | 172 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 170 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 160 ms |
| Oct 10, 2026 | 163 ms |
| Oct 17, 2026 | 158 ms |
| Oct 24, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.8 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Render-blocking requests
1.2 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Google/Doubleclick Ads and others), adding 2.4 MB and 1.3 s of main-thread time.
Use efficient cache lifetimes
850 ms · 111 KiB11 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).
Google Tag Manager adds 510 ms
510 msGoogle Tag Manager costs a phone 510 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 407 ms
407 msGoogle CDN costs a phone 407 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google/Doubleclick Ads adds 128 ms
128 msGoogle/Doubleclick Ads costs a phone 128 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
187 KiB5 images could be 187 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.3 s
15.3 sYour largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MHI - The Industry That Makes Supply Chains Work. We are th…”.
First Contentful Paint: 7.0 s
7.0 sThe first text or image appears after 7.0 s on a phone. Good is under 1.8 s.
Time to Interactive: 20.4 s
20.4 sThe page becomes fully interactive after 20.4 s. Good is under 3.8 s.
Speed Index: 8.6 s
8.6 sVisually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Total Blocking Time: 569 ms
569 msScripts block taps and scrolling for 569 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 140 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 155 ms
155 msReal visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 680 ms
680 msReal visitors wait 680 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 149 requests
3.9 MBYour homepage downloads 3.9 MB in 149 requests on a phone: scripts 2.6 MB (68), other files 474 KiB (35) and images 451 KiB (20). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
41 internal links, 21 external
The homepage links to 41 pages on mhi.org and 21 external pages.
8 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “MHI is the nation's largest material handling, logistics, and supply chain association, connecting businesses with indu…”.
One H1 headline
Your main headline reads: “MHI - The Industry That Makes Supply Chains Work”.
Title: 58 characters
Your title is a healthy 58 characters: “MHI - Largest Material Handling & Supply Chain Association”.
Canonical URL set
The canonical URL is https://www.mhi.org/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mhi.org/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
10%A phone browser shows 3,175 words, but the HTML your server sends has only 325. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.mhi.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages share a meta description
https://www.mhi.org/learning/market-research and https://www.mhi.org/leadershipprogram use the same meta description. A description written for each page earns more clicks.
13 pages without an H1
https://www.mhi.org/memberdirectory, https://www.mhi.org/industrygroups, https://www.mhi.org/about, https://www.mhi.org/leadership, https://www.mhi.org/brands and https://www.mhi.org/communities and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
13 pages with very little text
https://www.mhi.org/memberdirectory, https://www.mhi.org/industrygroups, https://www.mhi.org/about, https://www.mhi.org/leadership, https://www.mhi.org/brands and https://www.mhi.org/communities and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,175 words of copy
The homepage carries about 3,175 words of visible text.
5 checks passed
5 calls to action
The homepage has 5 calls to action, for example “JOIN TODAY!”, “Register Now” and “Join MHI”.
1 short form
A short form (5 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Taboola (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.
8 cookies set on arrival
8Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Termly
A consent management tool (Termly) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mhi.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Next.js
- Analytics
- Google Analytics
- Hosting
- Vercel
Hiring
- Hiring
- 18 open roles
- Teams
- Talent Solutions, Contract to Hire (4), Talent Solutions, Direct Hire (4)
- Job board
- greenhouse
- Careers page
- www.mhi.org/join (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on mhi.org, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.