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mhi.org website review

Visit site (opens in a new tab)Reviewed 28 October 202632 issues · 88 checks

This review found 32 issues worth fixing on mhi.org, 14 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s2.8 sMay 9Oct 243.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.9 s
May 16, 20264.0 s
May 23, 20263.9 s
May 30, 20263.9 s
Jun 6, 20263.9 s
Jun 13, 20263.9 s
Jun 20, 20263.8 s
Jun 27, 20263.7 s
Jul 4, 20263.6 s
Jul 11, 20263.5 s
Jul 18, 20263.4 s
Jul 25, 20263.5 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.2 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.5 s
Oct 17, 20263.6 s
Oct 24, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
217 ms130 msMay 9Oct 24171 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026140 ms
May 16, 2026167 ms
May 23, 2026157 ms
May 30, 2026172 ms
Jun 6, 2026181 ms
Jun 13, 2026188 ms
Jun 20, 2026205 ms
Jun 27, 2026190 ms
Jul 4, 2026182 ms
Jul 11, 2026171 ms
Jul 18, 2026170 ms
Jul 25, 2026170 ms
Aug 1, 2026183 ms
Aug 8, 2026194 ms
Aug 15, 2026207 ms
Aug 22, 2026203 ms
Aug 29, 2026176 ms
Sep 5, 2026172 ms
Sep 12, 2026153 ms
Sep 19, 2026170 ms
Sep 26, 2026170 ms
Oct 3, 2026160 ms
Oct 10, 2026163 ms
Oct 17, 2026158 ms
Oct 24, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mhi.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mhi.org at 0.4 s0.4 s
  2. mhi.org at 0.8 s0.8 s
  3. mhi.org at 1.2 s1.2 s
  4. mhi.org at 1.6 s1.6 s
  5. mhi.org at 2.0 s2.0 s
  6. mhi.org at 2.4 s2.4 s
  7. mhi.org at 2.8 s2.8 s
  8. mhi.org at 3.2 s3.2 s

Speed

9 to fix42
  • Reduce unused JavaScript

    3.8 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Render-blocking requests

    1.2 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Google/Doubleclick Ads and others), adding 2.4 MB and 1.3 s of main-thread time.

  • Use efficient cache lifetimes

    850 ms · 111 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).

  • Google Tag Manager adds 510 ms

    510 ms

    Google Tag Manager costs a phone 510 ms of main-thread work and 692 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 407 ms

    407 ms

    Google CDN costs a phone 407 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 128 ms

    128 ms

    Google/Doubleclick Ads costs a phone 128 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    187 KiB

    5 images could be 187 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 15.3 s

    15.3 s

    Your largest element takes 15.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MHI - The Industry That Makes Supply Chains Work. We are th…”.

  • First Contentful Paint: 7.0 s

    7.0 s

    The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 20.4 s

    20.4 s

    The page becomes fully interactive after 20.4 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 569 ms

    569 ms

    Scripts block taps and scrolling for 569 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 140 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 680 ms

    680 ms

    Real visitors wait 680 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.9 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 149 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 149 requests on a phone: scripts 2.6 MB (68), other files 474 KiB (35) and images 451 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9193
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (21 elements)

    All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 41 internal links, 21 external

    The homepage links to 41 pages on mhi.org and 21 external pages.

8 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “MHI is the nation's largest material handling, logistics, and supply chain association, connecting businesses with indu…”.

  • One H1 headline

    Your main headline reads: “MHI - The Industry That Makes Supply Chains Work”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “MHI - Largest Material Handling & Supply Chain Association”.

  • Canonical URL set

    The canonical URL is https://www.mhi.org/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mhi.org/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    10%

    A phone browser shows 3,175 words, but the HTML your server sends has only 325. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.mhi.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://www.mhi.org/learning/market-research and https://www.mhi.org/leadershipprogram use the same meta description. A description written for each page earns more clicks.

  • 13 pages without an H1

    https://www.mhi.org/memberdirectory, https://www.mhi.org/industrygroups, https://www.mhi.org/about, https://www.mhi.org/leadership, https://www.mhi.org/brands and https://www.mhi.org/communities and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 13 pages with very little text

    https://www.mhi.org/memberdirectory, https://www.mhi.org/industrygroups, https://www.mhi.org/about, https://www.mhi.org/leadership, https://www.mhi.org/brands and https://www.mhi.org/communities and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 9 small tap targets

    9 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,175 words of copy

    The homepage carries about 3,175 words of visible text.

5 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “JOIN TODAY!”, “Register Now” and “Join MHI”.

  • 1 short form

    A short form (5 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Taboola (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mhi.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Next.js
Analytics
Google Analytics
Hosting
Vercel

Hiring

Hiring
18 open roles
Teams
Talent Solutions, Contract to Hire (4), Talent Solutions, Direct Hire (4)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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