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mhpvitamins.com website review
Visit site (opens in a new tab)Reviewed 10 November 202622 issues · 72 checks
This review found 22 issues worth fixing on mhpvitamins.com, 4 of them high impact, across 72 checks. The most urgent: 3,413 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #23,192 of 100,198 reviewed websitesbeats 72%
- #14,891 of 55,115 online storesbeats 67%
- #14,429 of 50,048 Shopify storesbeats 64%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.0 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
3,413 HTML elements
The page has 3,413 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
8 third-party services on the page
8 third-party services load with your homepage (boostcommerce.io, Clarity and Shopify and others), adding 448 KiB and 505 ms of main-thread time.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify JavaScript
150 ms · 47 KiB47 KiB could be saved by minifying JavaScript.
Reduce unused JavaScript
150 ms · 31 KiBAbout 31 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
39 KiB16 files are served with short cache lifetimes, so returning visitors download them again (39 KiB).
Reduce unused CSS
29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 6.5 s
6.5 sThe page becomes fully interactive after 6.5 s. Good is under 3.8 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 200 ms
200 msScripts block taps and scrolling for 200 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Speed Index: 2.7 s
2.7 sVisually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.4 g of CO₂ per visit
0.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 54.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.6 MB in 203 requests
1.6 MBYour homepage downloads 1.6 MB in 203 requests on a phone: other files 757 KiB (95), scripts 557 KiB (66) and stylesheets 104 KiB (29). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Alternative text of images should not be repeated as text (7 elements)
Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (86 characters)
Your title is 86 characters, so Google will cut it off around 60: “Practitioner grade supplements for practitioners – Mountain States Health Products Inc”.
Meta description is long (273 characters)
Your meta description is 273 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
316 internal links, 3 external
The homepage links to 316 pages on mhpvitamins.com and 3 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://mhpvitamins.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mhpvitamins.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,558 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mhpvitamins.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://mhpvitamins.com/collections/anova-health has no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://mhpvitamins.com/collections/allergy-research-group, https://mhpvitamins.com/collections/american-biosciences, https://mhpvitamins.com/collections/american-biotech-labs, https://mhpvitamins.com/collections/anova-health, https://mhpvitamins.com/collections/argentyn-23 and https://mhpvitamins.com/collections/ayush-herbs-flora and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “[Vue warn]: Unknown custom element: <freshie-div> - did you register the component correctly? For recursive components,…”.
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: “more than 50 brands”. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 396 words of copy
The homepage carries about 396 words of visible text.
5 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Shop by Ingredient”, “Register your Practice” and “LEARN MORE”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mhpvitamins.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Mhp Affiliate V2 · Microsoft Clarity · Multistore Cartlinks C512 · Back In Stock · Product Filter Search · Mailchimp · hulkapps.com · chimpstatic.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- React
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on mhpvitamins.com, including 9 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.