microair.store website review

About 222 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

9 images could be 152 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

Google Tag Manager costs a phone 182 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Google Tag Manager, boldcommerce.com and LinkedIn Ads and others), adding 556 KiB and 255 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

5 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 66.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

Your title is only 24 characters: “Micro-Air Dealer Central”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 93 pages on microair.store and 12 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://microair.store/collections/easystart-rv-soft-starters, https://microair.store/products/easystart-breeze-soft-starter, https://microair.store/products/easystart-364-soft-start-kit-for-rv-rooftop-ac-installations, https://microair.store/collections/easytouch-rv-thermostat-dometic-replacements, https://microair.store/collections/easytouch-rv-thermostat-coleman-replacements and https://microair.store/collections/easytouch-rv-thermostat-furion-replacements and 8 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://microair.store/collections/easytouch-rv-thermostat-dometic-replacements, https://microair.store/collections/easytouch-rv-thermostat-coleman-replacements, https://microair.store/collections/easytouch-rv-thermostat-furion-replacements and https://microair.store/collections/easytouch-rv-thermostat-ge-replacements use the same meta description. A description written for each page earns more clicks.

https://microair.store/collections/easystart-rv-soft-starters, https://microair.store/products/easystart-breeze-soft-starter, https://microair.store/products/easystart-364-soft-start-kit-for-rv-rooftop-ac-installations, https://microair.store/collections/easytouch-rv-thermostat-dometic-replacements, https://microair.store/collections/easytouch-rv-thermostat-coleman-replacements and https://microair.store/collections/easytouch-rv-thermostat-furion-replacements and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

3 images are served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 245 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.