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midtrans.com website review
Visit site (opens in a new tab)Reviewed 24 October 202645 issues · 112 checks
This review found 45 issues worth fixing on midtrans.com, 19 of them high impact, across 112 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 285 ms |
| May 9, 2026 | 268 ms |
| May 16, 2026 | 256 ms |
| May 23, 2026 | 251 ms |
| May 30, 2026 | 253 ms |
| Jun 6, 2026 | 256 ms |
| Jun 13, 2026 | 258 ms |
| Jun 20, 2026 | 258 ms |
| Jun 27, 2026 | 255 ms |
| Jul 4, 2026 | 253 ms |
| Jul 11, 2026 | 249 ms |
| Jul 18, 2026 | 246 ms |
| Jul 25, 2026 | 248 ms |
| Aug 1, 2026 | 247 ms |
| Aug 8, 2026 | 247 ms |
| Aug 15, 2026 | 248 ms |
| Aug 22, 2026 | 245 ms |
| Aug 29, 2026 | 247 ms |
| Sep 5, 2026 | 250 ms |
| Sep 12, 2026 | 250 ms |
| Sep 19, 2026 | 254 ms |
| Sep 26, 2026 | 249 ms |
| Oct 3, 2026 | 248 ms |
| Oct 10, 2026 | 251 ms |
| Oct 17, 2026 | 250 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.2 s · 2.8 MB127 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).
Improve image delivery
2.9 s · 2.4 MB51 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.
Font display
1.6 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.6 s).
Mobile performance score: 31
31/100Your mobile performance score is 31 (desktop: 80). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.6 s
A phone's processor spends 5.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page.
5 third-party services on the page
5 third-party services load with your homepage (yellowmessenger.com, Google Tag Manager and Optanon and others), adding 3.1 MB and 507 ms of main-thread time.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 751 ms. During a long task the page ignores taps.
Render-blocking requests
650 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Reduce unused CSS
300 ms · 242 KiBAbout 242 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
yellowmessenger.com adds 223 ms
223 msyellowmessenger.com costs a phone 223 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
gtflabs.io adds 0 ms
0 msgtflabs.io costs a phone 0 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 15 KiB15 KiB could be saved by minifying CSS.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 80 but mobile only 31. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 257 ms
257 msYour server sent the HTML in 257 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 39.2 s
39.2 sThe page becomes fully interactive after 39.2 s. Good is under 3.8 s.
Largest Contentful Paint: 9.2 s
9.2 sYour largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Bersama Midtrans, fokus pada bisnis Anda untuk kelola semua…”.
Speed Index: 7.3 s
7.3 sVisually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 977 ms
977 msScripts block taps and scrolling for 977 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.265
0.265The layout shifts by 0.265 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user INP: 233 ms
233 msReal visitors wait 233 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 945 ms
945 msReal visitors wait 945 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
13 images without width and height
13 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 285 ms to 250 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 7.2 MB in 259 requests
7.2 MBYour homepage downloads 7.2 MB in 259 requests on a phone: scripts 3.7 MB (103), images 2.9 MB (97) and fonts 277 KiB (4). Under 2 MB keeps phones on slow connections fast.
17 images far larger than shown
1.4 MB17 images are downloaded at several times the size a phone draws them, for example 1b1f9c8dbeb7cb6d79fe202ba80e18c4_d8e73cee7f294c72340ae3ffd08 at 825 px wide, shown at 98 px. Resized copies would save about 1.4 MB.
31 images in older formats
31 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
14 images below the first screen load straight away
14 images further down the page (960 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.1 g of CO₂ per visit
2.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.05 g of CO₂e: 246.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (31 elements)
All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
7 links crawlers can't follow
7 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
67 internal links, 39 external
The homepage links to 67 pages on midtrans.com and 39 external pages.
8 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Solusi payment gateway terlengkap di Indonesia yang mendukung banyak metode pembayaran online untuk memudahkan customer…”.
One H1 headline
Your main headline reads: “Payment Gateway Indonesia Terlengkap untuk Bisnis Anda”.
Title: 54 characters
Your title is a healthy 54 characters: “Midtrans | Solusi Payment Gateway Indonesia Terlengkap”.
Canonical URL set
The canonical URL is https://midtrans.com/.
Structured data in place
Structured data found: BreadcrumbList, Corporation, FAQPage, ProfessionalService and SiteNavigationElement.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://midtrans.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,428 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
/id/penggunaan/startup-and-early-business, /id/produk/promo and /id/kontak-kami have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages share a meta description
/id/fitur/pembayaran-berkala-berulang, /id/fitur/deteksi-anomali, /id/produk/gopay-mini-app, /id/produk/payment-link, /id/partners and /id/keamanan use the same meta description. A description written for each page earns more clicks.
2 pages without an H1
/id/blog and /id/kontak-kami have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
41 of 49 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (midtrans.com).
Valid certificate (46 days left)
The certificate from Google Trust Services · WE1 verifies for midtrans.com and is valid for another 46 days.
http:// redirects to https
http://midtrans.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 55 links work
All 55 links checked from your homepage (35 internal, 20 external) answered without errors; 3 did not answer within 5 s.
Domain and trust
No CAA record
midtrans.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
midtrans.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 yearsmidtrans.com was registered in May 2000 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Registered until May 2027
midtrans.com is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,436 words of copy
The homepage carries about 1,436 words of visible text.
5 checks passed
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, HubSpot and Cloudflare Web Analytics.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mailgun.org include:10122944f.ppspf.net include:2528720.spf02.hubspotemail.net ~…”.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on midtrans.com, including 23 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.