miik.ca website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 262 ms

  262 ms

  Real visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) got 88% slower for real visitors

  +88%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 279 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  +3%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.4 MB

  5.4 MB

  Your homepage downloads 5.4 MB on a phone, 963 KiB of it images (18%). Under 2 MB keeps phones on slow connections fast.

• 15 images below the first screen load straight away

  15 images further down the page (360 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (5)

• 5 images in older formats

  5 images (285 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• About 1.5 g of CO₂ per visit

  1.52 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 182.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• ARIA commands must have an accessible name (16 elements)

  ARIA commands must have an accessible name: 16 elements on the page fail this check, rated serious by axe-core.

  Elements (3)

• 5 text elements with low contrast

  5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Scrollable region must have keyboard access (2 elements)

  Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  Elements (2)

• Hidden but focusable

  1 element hidden from screen readers can still receive keyboard focus.

  Elements (1)

• 7 images without alt text

  7 images have no alt text, which hurts accessibility and image search.

  View sourceElements (3)

• All page content should be contained by landmarks (14 elements)

  All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• 40 links without text

  40 visible links have no text or label, so screen readers cannot say where they go.

  Elements (1)

• 2 form fields without a label

  2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• Headings skip levels

  Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  View source

• Title is long (70 characters)

  Your title is 70 characters, so Google will cut it off around 60: “Women’s Clothing Made in Canada | Sustainable Canadian Clothing | Miik”.

  View source

• 3 H1 headlines

  There are 3 <h1> headlines (“”, “Proudly made in Canada. Always have been. Always …” and “Proudly made in Canada. Always have been. Always …”). One clear main headline is easier for people and search engines.

  View source

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• 336 internal links, 15 external

  The homepage links to 336 pages on miik.ca and 15 external pages.

• 3 pages without a meta description

  https://www.miik.ca/policies/shipping-policy, https://www.miik.ca/collections/blazers and https://www.miik.ca/collections/canadian-made-womens-corporate-workwear have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (3)

• 5 pages without an H1

  https://www.miik.ca/pages/pick-up-faq, https://www.miik.ca/collections/fall-winter-collection, https://www.miik.ca/collections/womens-clothing-made-in-canada, https://www.miik.ca/collections/womens-tops-tunics-canada and https://www.miik.ca/collections/canadian-made-womens-corporate-workwear have no <h1> headline, so visitors and search engines get no clear main topic.

• 2 pages with very little text

  https://www.miik.ca/collections/womens-tops-tunics-canada and https://www.miik.ca/collections/canadian-made-womens-corporate-workwear have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• Thin social proof

  Social proof on the homepage: 56 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,346 words of copy

  The homepage carries about 1,346 words of visible text.

• Urgency cues

  The page uses urgency cues (a countdown or limited-time wording).

• 9 trackers load before any consent

  9

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 24 cookies set on arrival

  24

  Opening the homepage sets 24 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 46 other companies contacted

  Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.