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miikesnow.com website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 69 checks

This review found 27 issues worth fixing on miikesnow.com, 11 of them high impact, across 69 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of miikesnow.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. miikesnow.com at 0.6 s0.6 s
  2. miikesnow.com at 1.2 s1.2 s
  3. miikesnow.com at 1.8 s1.8 s
  4. miikesnow.com at 2.3 s2.3 s
  5. miikesnow.com at 2.9 s2.9 s
  6. miikesnow.com at 3.5 s3.5 s
  7. miikesnow.com at 4.1 s4.1 s
  8. miikesnow.com at 4.7 s4.7 s

Speed

8 to fix55
  • Reduce unused JavaScript

    5.6 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.6 s faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (YouTube, Google Tag Manager and Other Google APIs/SDKs and others), adding 2.9 MB and 922 ms of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • YouTube adds 790 ms

    790 ms

    YouTube costs a phone 790 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    642 KiB

    8 images could be 642 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    300 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 0 ms

    0 ms

    Shopify costs a phone 0 ms of main-thread work and 658 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 80 KiB

    About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix66
  • First Contentful Paint: 10.1 s

    10.1 s

    The first text or image appears after 10.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Genghis Khan — iii (LP3)”.

  • Time to Interactive: 18.1 s

    18.1 s

    The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 112 ms

    112 ms

    Scripts block the page for only 112 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix65
  • 6 images far larger than shown

    518 KiB

    6 images are downloaded at several times the size a phone draws them, for example retail-mockup2.jpg at 2,000 px wide, shown at 165 px. Resized copies would save about 518 KiB.

  • Page weight: 3.4 MB in 86 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 86 requests on a phone: scripts 2.1 MB (23), images 725 KiB (14) and fonts 209 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 114.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9696
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10083
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (10 characters)

    Your title is only 10 characters: “Miike Snow”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 6 internal links, 7 external

    The homepage links to 6 pages on miikesnow.com and 7 external pages.

6 checks passed
  • Meta description: 106 characters

    Your meta description is 106 characters: “Official Miike Snow channel — discography, videos, smartlinks, and live transmissions from Plastic Jungle.”.

  • Canonical URL set

    The canonical URL is https://miikesnow.com/.

  • Structured data in place

    Structured data found: MusicGroup.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://miikesnow.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://miikesnow.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix83
  • 1 page points its canonical at the homepage

    https://miikesnow.com/chat declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 1 linked page hidden from search

    https://miikesnow.com/dossier is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages with very little text

    https://miikesnow.com/releases/animal, https://miikesnow.com/chat and https://miikesnow.com/videos have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

Google 96100
  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    17 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 126 words

    The homepage has only about 126 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “SUBSCRIBE →”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at miikesnow.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Vercel

Company

Founded
2007

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on miikesnow.com, including 12 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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