mimao.de website review

About 279 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

10 files are served with short cache lifetimes, so returning visitors download them again (97 KiB).

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and amaicdn.com and others), adding 484 KiB and 166 ms of main-thread time.

4 images could be 37 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

23 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

2 long tasks block the main thread while loading, the longest for 62 ms. During a long task the page ignores taps.

Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “mimao-de”.

The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

33 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

10 elements hidden from screen readers can still receive keyboard focus.

3 links inside paragraphs rely on colour alone to stand out.

1 frame has no title, so screen-reader users cannot tell what it contains.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

15 visible links have no text or label, so screen readers cannot say where they go.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 28 characters: “miMaO Deutschland – mimao-de”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link has no real href, so search engines can't follow it.

The homepage links to 71 pages on mimao.de and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://mimao.de/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://mimao.de/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://mimao.de/collections/urban-schuhe-made-in-spain-1, https://mimao.de/collections/sandalen-mit-absatz-100-leder, https://mimao.de/collections/keilabsatz-sandalen-made-in-spain, https://mimao.de/collections/flache-sandalen-made-in-spain, https://mimao.de/collections/schuhe-aus-jute-handwerkliche-hergestellt and https://mimao.de/collections/damen-schuhe-mimao and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://mimao.de/collections/herrenschuhe/products/19202-azul and https://mimao.de/collections/herrenschuhe/products/19202-arena use the same meta description. A description written for each page earns more clicks.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://mimao.de/collections/herrenschuhe/products/19202-azul, whose canonical is https://mimao.de/products/19202-azul. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://mimao.de/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://announcement.aaaecommerce.com/appfiles/flipclock.css' from origin 'https://mimao.d…”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 image is served at too low a resolution for sharp phone screens.

Requests the notification permission on page load.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 287 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.