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mimshoes.es website review

Visit site (opens in a new tab)Reviewed 12 November 202640 issues · 86 checks

This review found 40 issues worth fixing on mimshoes.es, 16 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.1 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
282 ms141 msMay 23Nov 7266 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026157 ms
May 30, 2026158 ms
Jun 6, 2026162 ms
Jun 13, 2026168 ms
Jun 20, 2026175 ms
Jun 27, 2026186 ms
Jul 4, 2026196 ms
Jul 11, 2026201 ms
Jul 18, 2026202 ms
Jul 25, 2026204 ms
Aug 1, 2026202 ms
Aug 8, 2026204 ms
Aug 15, 2026207 ms
Aug 22, 2026211 ms
Aug 29, 2026221 ms
Sep 5, 2026219 ms
Sep 12, 2026218 ms
Sep 19, 2026217 ms
Sep 26, 2026213 ms
Oct 3, 2026211 ms
Oct 10, 2026216 ms
Oct 17, 2026224 ms
Oct 24, 2026236 ms
Oct 31, 2026254 ms
Nov 7, 2026266 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mimshoes.es (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mimshoes.es at 1.1 s1.1 s
  2. mimshoes.es at 2.3 s2.3 s
  3. mimshoes.es at 3.4 s3.4 s
  4. mimshoes.es at 4.5 s4.5 s
  5. mimshoes.es at 5.7 s5.7 s
  6. mimshoes.es at 6.8 s6.8 s
  7. mimshoes.es at 7.9 s7.9 s
  8. mimshoes.es at 9.1 s9.1 s

Speed

14 to fix39
  • Improve image delivery

    6.7 s · 1.5 MB

    19 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.7 s faster on a phone.

  • Render-blocking requests

    1.4 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 1,000 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 10.9 s

    A phone's processor spends 10.9 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,583 HTML elements

    The page has 4,583 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and POWr and others), adding 2.8 MB and 3.2 s of main-thread time.

  • Reduce unused JavaScript

    1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page.

  • Shopify adds 698 ms

    698 ms

    Shopify costs a phone 698 ms of main-thread work and 706 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 101 KiB

    About 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • POWr adds 541 ms

    541 ms

    POWr costs a phone 541 ms of main-thread work and 13 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 333 ms

    333 ms

    ZenDesk costs a phone 333 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 337 ms. During a long task the page ignores taps.

  • LoyaltyLion adds 84 ms

    84 ms

    LoyaltyLion costs a phone 84 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    117 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (117 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Minify CSS

    15 KiB

    15 KiB could be saved by minifying CSS.

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 80 ms

    80 ms

    Your server sent the HTML in 80 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 53.9 s

    53.9 s

    Your largest element takes 53.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slide image”.

  • Time to Interactive: 69.2 s

    69.2 s

    The page becomes fully interactive after 69.2 s. Good is under 3.8 s.

  • Speed Index: 12.8 s

    12.8 s

    Visually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 268 ms

    268 ms

    Real visitors wait 268 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 65% slower for real visitors

    +65%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 157 ms to 266 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 432 ms

    432 ms

    Real visitors wait 432 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

4 to fix52
  • Page weight: 14.3 MB in 419 requests

    14.3 MB

    Your homepage downloads 14.3 MB in 419 requests on a phone: images 10.3 MB (144), scripts 2.9 MB (145) and other files 857 KiB (109). Under 2 MB keeps phones on slow connections fast.

  • 33 images below the first screen load straight away

    33 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    THE_BOOTS_ISSUE_MOVIL_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 8 images in older formats

    8 images (530 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.1 g of CO₂ per visit

    4.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.06 g of CO₂e: 486.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8691
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9296
  • Structured data has 1 problem

    Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected token ']', ..."}, ] } " is not valid)”.

  • 90 internal links, 7 external

    The homepage links to 90 pages on mimshoes.es and 7 external pages.

7 checks passed
  • Meta description: 75 characters

    Your meta description is 75 characters: “Discover our ephemeral women's shoes collection, where design meets comfort”.

  • One H1 headline

    Your main headline reads: “MIM: stylish and comfortable women's shoes”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “MIM | Where affordable luxury meets design & comfort”.

  • Canonical URL set

    The canonical URL is https://mimshoes.com/en-us.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mimshoes.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,450 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mimshoes.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 1 page without a meta description

    https://mimshoes.com/en-us/pages/mim-club has no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages share a meta description

    https://mimshoes.com/en-us/collections/main-aw26, https://mimshoes.com/en-us/collections/sandalias-de-tacon-aw26, https://mimshoes.com/en-us/collections/tacon-cerrado-aw26, https://mimshoes.com/en-us/collections/zapato-plano-aw26, https://mimshoes.com/en-us/collections/zapatillas-aw26 and https://mimshoes.com/en-us/collections/ropa-aw26 and 6 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://mimshoes.com/en-us/pages/mim-club has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    68 of 74 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 346 words of copy

    The homepage carries about 346 words of visible text.

4 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 17 short forms

    17 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 42 testimonial or review blocks, 5 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mimshoes.es, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 28 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Klaviyo Email Marketing Sms · Retargeting For Google · Judge Me Reviews · Tapcart Mobile App · Eg Auto Add To Cart · Loyalty Rewards And Referrals · Wishlist Hero · Ecomposer Builder · Sc Easy 404 Ai Redirects · Uppromote Affiliate · Microsoft Clarity · Bm Country Blocker Ip Blocker · Affliate By Secomapp · Boostymark Regionblock · Gdpr Backpack · Hoppy Countdown · Orbe Geolocation · Countdown Timer · Wmf Growth Blocks · nmgassets.com · powr.io · trustpilot.com · googleapis.com · nfcube.com · web.app · vercel.app · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on mimshoes.es, including 22 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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