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mindgames.ca website review

Visit site (opens in a new tab)Reviewed 24 October 202639 issues · 99 checks

This review found 39 issues worth fixing on mindgames.ca, 16 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s436 msMay 2Oct 17843 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.8 s
May 9, 20262.9 s
May 16, 20262.8 s
May 23, 20262.6 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.8 s
Jun 20, 20263.0 s
Jun 27, 20263.4 s
Jul 4, 20263.5 s
Jul 11, 20263.4 s
Jul 18, 20263.3 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.1 s
Aug 22, 20263.2 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20262.6 s
Sep 19, 20261.3 s
Sep 26, 2026982 ms
Oct 3, 2026853 ms
Oct 10, 2026834 ms
Oct 17, 2026843 ms
Real-visitor tap response (INP)75th percentile, phones
98 ms80 msMay 2Oct 1785 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202690 ms
May 9, 202691 ms
May 16, 202691 ms
May 23, 202689 ms
May 30, 202690 ms
Jun 6, 202690 ms
Jun 13, 202690 ms
Jun 20, 202691 ms
Jun 27, 202694 ms
Jul 4, 202696 ms
Jul 11, 202696 ms
Jul 18, 202696 ms
Jul 25, 202695 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 202695 ms
Aug 22, 202695 ms
Aug 29, 202694 ms
Sep 5, 202693 ms
Sep 12, 202690 ms
Sep 19, 202687 ms
Sep 26, 202685 ms
Oct 3, 202682 ms
Oct 10, 202682 ms
Oct 17, 202685 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mindgames.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mindgames.ca at 2.8 s2.8 s
  2. mindgames.ca at 5.6 s5.6 s
  3. mindgames.ca at 8.4 s8.4 s
  4. mindgames.ca at 11.1 s11.1 s
  5. mindgames.ca at 13.9 s13.9 s
  6. mindgames.ca at 16.7 s16.7 s
  7. mindgames.ca at 19.5 s19.5 s
  8. mindgames.ca at 22.3 s22.3 s

mindgames.ca does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix54
  • Reduce unused JavaScript

    1.8 s · 358 KiB

    About 358 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.1 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Improve image delivery

    450 ms · 1,010 KiB

    23 images could be 1,010 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    500 ms · 87 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (87 KiB).

  • 7 third-party services on the page

    7 third-party services load with your homepage (Clarity, Shopify and enormapps.com and others), adding 1.7 MB and 361 ms of main-thread time.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,727 HTML elements

    The page has 2,727 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 114 ms

    114 ms

    Shopify costs a phone 114 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 26 ms

    26 ms

    azurefd.net costs a phone 26 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    50 ms · 5 KiB

    Polyfills for old browsers add 5 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Reduce unused CSS

    26 KiB

    About 26 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.8 s

    18.8 s

    Your largest element takes 18.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Pocket Pop! Harry Potter - Advent Countdown Calendar”.

  • First Contentful Paint: 6.5 s

    6.5 s

    The first text or image appears after 6.5 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 19.4 s

    19.4 s

    The page becomes fully interactive after 19.4 s. Good is under 3.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 90 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 124 ms

    124 ms

    Real visitors wait 124 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 364 ms

    364 ms

    Real visitors wait 364 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 71% faster for real visitors

    -71%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.095

    0.095

    The layout barely moves while loading (CLS 0.095, good is under 0.1).

  • Total Blocking Time: 15 ms

    15 ms

    Scripts block the page for only 15 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix40
  • Page weight: 4.8 MB in 442 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 442 requests on a phone: images 2.3 MB (93), other files 1.1 MB (204) and scripts 1.0 MB (99). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    774 KiB

    5 images are downloaded at several times the size a phone draws them, for example trick-or-treat-1792156423_d8d49d7f7464ac2b73ec.webp at 1,900 px wide, shown at 360 px. Resized copies would save about 774 KiB.

  • 22 images in older formats

    22 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (242 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9395
  • 53 text elements with low contrast

    53 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 93 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 246 internal links, 10 external

    The homepage links to 246 pages on mindgames.ca and 10 external pages.

6 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “At Mind Games, we curate exceptional games, puzzles, collectibles and creative products designed to inspire curiosity, …”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Mind Games® Official Website | Proudly Canadian”.

  • Canonical URL set

    The canonical URL is https://www.mindgames.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mindgames.ca/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,741 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix43
  • 2 linked pages are broken

    Your homepage links to /collections/family-games and /collections/party-games, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    /collections/all and /customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    /collections/all, /customer_authentication/redirect, /collections/pop-funko, /collections/keychains, /collections/funko-on-sale and /collections/classic-games and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 15 small tap targets

    15 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.enormapps.com/slider-v2/assets/frontend/css/enrm-style-sheet.css' from origin …”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 3 broken links to your own pages

    3 links from your homepage to your own site are broken, for example https://www.mindgames.ca/collections/funko-on-sale (503).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.mindgames.ca/customer_authentication/redirect?locale=en&region_country=CA.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (mindgames.ca).

  • Valid certificate (45 days left)

    The certificate from Let's Encrypt · YE2 verifies for mindgames.ca and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://mindgames.ca redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    mindgames.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 23 years old

    23 years

    mindgames.ca was registered in Feb 2003 through Rebel.ca Corp.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, letsencrypt.org, ssl.com and globalsign.com to issue certificates for mindgames.ca, so a mis-issued certificate from anyone else is refused.

  • Registered until Feb 2027

    mindgames.ca is registered until Feb 2027.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 742 words of copy

    The homepage carries about 742 words of visible text.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “The Definitive MTG 2026 Release Schedule”, “Order History” and “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be mindgames.ca is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com mx include:secureserver.net -all”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on mindgames.ca, including 17 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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