Website review, no card needed

minitab.com logo

minitab.com website review

Visit site (opens in a new tab)Reviewed 27 October 202644 issues · 88 checks

This review found 44 issues worth fixing on minitab.com, 16 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.5 s3.6 sMay 9Oct 244.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.0 s
May 16, 20264.2 s
May 23, 20264.4 s
May 30, 20264.6 s
Jun 6, 20264.8 s
Jun 13, 20264.9 s
Jun 20, 20264.9 s
Jun 27, 20264.9 s
Jul 4, 20265.0 s
Jul 11, 20265.2 s
Jul 18, 20265.3 s
Jul 25, 20265.1 s
Aug 1, 20264.9 s
Aug 8, 20264.6 s
Aug 15, 20264.6 s
Aug 22, 20264.6 s
Aug 29, 20264.4 s
Sep 5, 20264.2 s
Sep 12, 20264.0 s
Sep 19, 20263.9 s
Sep 26, 20263.8 s
Oct 3, 20263.9 s
Oct 10, 20263.9 s
Oct 17, 20263.9 s
Oct 24, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
190 ms158 msMay 9Oct 24186 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026162 ms
May 16, 2026170 ms
May 23, 2026176 ms
May 30, 2026183 ms
Jun 6, 2026184 ms
Jun 13, 2026180 ms
Jun 20, 2026177 ms
Jun 27, 2026170 ms
Jul 4, 2026169 ms
Jul 11, 2026171 ms
Jul 18, 2026168 ms
Jul 25, 2026172 ms
Aug 1, 2026175 ms
Aug 8, 2026178 ms
Aug 15, 2026178 ms
Aug 22, 2026179 ms
Aug 29, 2026171 ms
Sep 5, 2026166 ms
Sep 12, 2026168 ms
Sep 19, 2026167 ms
Sep 26, 2026169 ms
Oct 3, 2026175 ms
Oct 10, 2026177 ms
Oct 17, 2026178 ms
Oct 24, 2026186 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of minitab.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. minitab.com at 0.4 s0.4 s
  2. minitab.com at 0.8 s0.8 s
  3. minitab.com at 1.1 s1.1 s
  4. minitab.com at 1.5 s1.5 s
  5. minitab.com at 1.9 s1.9 s
  6. minitab.com at 2.3 s2.3 s
  7. minitab.com at 2.6 s2.6 s
  8. minitab.com at 3.0 s3.0 s

Speed

11 to fix45
  • Reduce unused JavaScript

    3.1 s · 914 KiB

    About 914 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Render-blocking requests

    3.1 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Use efficient cache lifetimes

    1.9 s · 650 KiB

    59 files are served with short cache lifetimes, so returning visitors download them again (650 KiB).

  • Reduce unused CSS

    1.6 s · 82 KiB

    About 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 70). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    450 ms · 1.6 MB

    29 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Vidyard and Hubspot and others), adding 2.0 MB and 994 ms of main-thread time.

  • Google Tag Manager adds 488 ms

    488 ms

    Google Tag Manager costs a phone 488 ms of main-thread work and 876 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Vidyard adds 177 ms

    177 ms

    Vidyard costs a phone 177 ms of main-thread work and 629 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,947 HTML elements

    The page has 1,947 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 70 but mobile only 45. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.0 s

    4.0 s

    Real visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 16.7 s

    16.7 s

    Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses tracking technologies to enable our websi…”.

  • Time to Interactive: 22.6 s

    22.6 s

    The page becomes fully interactive after 22.6 s. Good is under 3.8 s.

  • First Contentful Paint: 5.6 s

    5.6 s

    The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.19

    0.19

    For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.191

    0.191

    The layout shifts by 0.191 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 36 images without width and height

    36 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 215 ms

    215 ms

    Scripts block taps and scrolling for 215 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 162 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 194 ms

    194 ms

    Real visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

3 to fix53
  • Page weight: 4.8 MB in 172 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 172 requests on a phone: images 2.4 MB (68), scripts 2.1 MB (47) and fonts 125 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 16 images in older formats

    16 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 10 images below the first screen load straight away

    10 images further down the page (708 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9592
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (26 elements)

    All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

  • Elements marked as presentational should be consistently ignored (6 elements)

    Elements marked as presentational should be consistently ignored: 6 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9285
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Analytics Solutions for Data Analysis & Process Improvement | Minitab”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 135 internal links, 30 external

    The homepage links to 135 pages on minitab.com and 30 external pages.

6 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Turn statistical and data analysis into quality and process improvement with Minitab, helping teams spot trends, solve …”.

  • One H1 headline

    Your main headline reads: “Improve Process Performance and Quality with Data-Driven Analysis”.

  • Canonical URL set

    The canonical URL is https://www.minitab.com/en-us/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.minitab.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.minitab.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (883 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.minitab.com/en-us/company/contact-us and https://www.minitab.com/en-us/talk-to-minitab have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages with very little text

    https://www.minitab.com/ja-jp, https://www.minitab.com/ko-kr and https://www.minitab.com/zh-cn have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 5 small tap targets

    5 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “playerId is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 15 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,074 words of copy

    The homepage carries about 1,074 words of visible text.

3 checks passed
  • 15 calls to action

    The homepage has 15 calls to action, for example “Contact”, “Talk to Minitab” and “Customer Service & Contact Center”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at minitab.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Azure

Hiring

Hiring
14 open roles
Teams
Direct Sales (7), Quality Engineering (2), Software Development Systems (2), Legal Services (1)
Job board
greenhouse

Company

Employees
410
Founded
1972

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 44 issues on minitab.com, including 23 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25