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mjarsenal.com website review
Visit site (opens in a new tab)Reviewed 10 November 202619 issues · 80 checks
This review found 19 issues worth fixing on mjarsenal.com, 2 of them high impact, across 80 checks. The most urgent: scrollable region must have keyboard access (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
95A- #96 of 104,800 reviewed websitesbeats 100%
- #27 of 58,725 online storesbeats 100%
- #27 of 53,490 Shopify storesbeats 100%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 99 ms |
| May 30, 2026 | 100 ms |
| Jun 6, 2026 | 100 ms |
| Jun 13, 2026 | 99 ms |
| Jun 20, 2026 | 100 ms |
| Jun 27, 2026 | 102 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 102 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 102 ms |
| Aug 15, 2026 | 103 ms |
| Aug 22, 2026 | 103 ms |
| Aug 29, 2026 | 103 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 102 ms |
| Sep 26, 2026 | 100 ms |
| Oct 3, 2026 | 99 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 97 ms |
| Oct 24, 2026 | 97 ms |
| Oct 31, 2026 | 96 ms |
| Nov 7, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
800 ms21 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
1,888 HTML elements
The page has 1,888 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
6 third-party services on the page
6 third-party services load with your homepage (heatmap.com, aggle.net and gotolstoy.com and others), adding 277 KiB and 229 ms of main-thread time.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
48 KiB8 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).
Reduce unused JavaScript
26 KiBAbout 26 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
23 KiB4 images could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 93
93/100Your mobile performance score is 93. That is in Google's “good” band (90 and up).
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 419 ms of it running JavaScript. That is comfortably low.
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Time to Interactive: 4.4 s
4.4 sThe page becomes fully interactive after 4.4 s. Good is under 3.8 s.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 99 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 83 ms
83 msReal visitors wait 83 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 391 ms
391 msReal visitors wait 391 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 2.2 s
2.2 sYour largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Free US Shipping On Orders $50+”.
Total Blocking Time: 68 ms
68 msScripts block the page for only 68 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
About 0.2 g of CO₂ per visit
0.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 25.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 768 KiB in 114 requests
768 KiBYour homepage downloads 768 KiB in 114 requests on a phone: scripts 430 KiB (60), HTML 120 KiB (1) and images 85 KiB (14). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
11 links without text
11 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Table header text should not be empty (1 element)
Table header text should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
370 internal links, 5 external
The homepage links to 370 pages on mjarsenal.com and 5 external pages.
8 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Shop dab rigs and bongs at MJ Arsenal. Mini glass rigs, bubblers, and smoking accessories made from durable borosilicat…”.
One H1 headline
Your main headline reads: “Dab Rigs & Glass Bongs by MJ Arsenal”.
Title: 58 characters
Your title is a healthy 58 characters: “Dab Rigs & Bongs | Mini Glass Rigs, Bubblers & Accessories”.
Canonical URL set
The canonical URL is https://mjarsenal.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mjarsenal.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://mjarsenal.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,135 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages slow to respond
https://mjarsenal.com/collections/all-products, https://mjarsenal.com/products/the-original-blunt-bubbler-the-martian and https://mjarsenal.com/products/drawstring-pouches took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 138 found) and read each the way a search engine does.
7 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 13 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 243 words
The homepage has only about 243 words of visible text; thin pages give Google and first-time buyers little to go on.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
15 calls to action
The homepage has 15 calls to action, for example “Shop More”, “Shop” and “Shop All”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks and 5 customer or partner logos.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mjarsenal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Intelligems A B Testing · Klaviyo Email Marketing Sms · Seal Subscriptions · Triplewhale · Savedby Package Protection · Tolstoy · Gdpr Cookie Consent · lifteragecheck.com · loox.io · boldapps.net · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on mjarsenal.com, including 6 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.