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mlperformance.co.uk website review
Visit site (opens in a new tab)Reviewed 9 November 202638 issues · 77 checks
This review found 38 issues worth fixing on mlperformance.co.uk, 12 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,930 of 109,260 reviewed websitesbeats 26%
- #48,438 of 61,832 online storesbeats 18%
- #45,599 of 56,391 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 20, 2026 | 109 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 119 ms |
| Jul 11, 2026 | 119 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 122 ms |
| Aug 1, 2026 | 131 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 143 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 155 ms |
| Oct 3, 2026 | 159 ms |
| Oct 10, 2026 | 159 ms |
| Oct 17, 2026 | 155 ms |
| Oct 24, 2026 | 154 ms |
| Oct 31, 2026 | 154 ms |
| Nov 7, 2026 | 152 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.7 s
2.1 s
2.5 s
2.9 s
3.3 s
Speed
Render-blocking requests
1.4 s19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
5,474 HTML elements
The page has 5,474 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
3.0 MB18 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, Clarity and Google CDN and others), adding 862 KiB and 574 ms of main-thread time.
Facebook adds 286 ms
286 msFacebook costs a phone 286 ms of main-thread work and 225 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 155 KiBAbout 155 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
236 KiB7 files are served with short cache lifetimes, so returning visitors download them again (236 KiB).
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 202 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 32 KiBAbout 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Minify JavaScript
14 KiB14 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.0 s
17.0 sYour largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 18.3 s
18.3 sThe page becomes fully interactive after 18.3 s. Good is under 3.8 s.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Tap response (INP) got 38% slower for real visitors
+38%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 109 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 73% slower for real visitors
+73%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.248
0.248The layout shifts by 0.248 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
44 images without width and height
44 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 232 ms
232 msScripts block taps and scrolling for 232 ms in total while the page loads. Good is under 200 ms.
4 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 123 ms
123 msReal visitors wait 123 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 498 ms
498 msReal visitors wait 498 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 6.8 MB in 307 requests
6.8 MBYour homepage downloads 6.8 MB in 307 requests on a phone: images 4.2 MB (83), other files 1.4 MB (121) and scripts 667 KiB (59). Under 2 MB keeps phones on slow connections fast.
About 1.9 g of CO₂ per visit
1.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.93 g of CO₂e: 231.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
117 images without alt text
117 images have no alt text, which hurts accessibility and image search.
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
4 dropdowns have no label.
36 links without text
36 links have no text or label, so screen readers cannot say where they go.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
SEO
Meta description is long (194 characters)
Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
One H1 headline
Your <h1> is empty.
372 internal links, 16 external
The homepage links to 372 pages on mlperformance.co.uk and 16 external pages.
6 checks passed
Title: 56 characters
Your title is a healthy 56 characters: “ML Performance | Performance Car Parts, Tuning & Styling”.
Canonical URL set
The canonical URL is https://www.mlperformance.co.uk/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mlperformance.co.uk/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://www.mlperformance.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 linked pages are broken
Your homepage links to https://www.mlperformance.co.uk/collections/endless-brake, https://www.mlperformance.co.uk/collections/brembo, https://www.mlperformance.co.uk/collections/ferodo, https://www.mlperformance.co.uk/collections/pagid, https://www.mlperformance.co.uk/collections/eibach and https://www.mlperformance.co.uk/collections/h-r and 5 others, which answer with an error. Visitors hit a dead end and search engines drop them.
1 page without a title
https://www.mlperformance.co.uk/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.mlperformance.co.uk/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://www.mlperformance.co.uk/collections/all and https://www.mlperformance.co.uk/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://www.mlperformance.co.uk/collections/all, https://www.mlperformance.co.uk/customer_authentication/redirect, https://www.mlperformance.co.uk/collections/ebc-brakes and https://www.mlperformance.co.uk/collections/bilstein have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 165 found) and read each the way a search engine does.
2 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
5 console errors
5 errors were logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 403 (Forbidden)”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 3,284 words of copy
The homepage carries about 3,284 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
12 calls to action
The homepage has 12 calls to action, for example “Contact”, “Shop Sales” and “Learn More”.
8 short forms
8 short forms (6 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 26 trust badges and “over 500+ brands”.
Analytics in place
Analytics detected: Meta Pixel and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mlperformance.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Live Search by Okas Concepts;Shopify;Shopify Plus
- Hosting
- Shopify
Company
- Headquarters
- Chertsey
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on mlperformance.co.uk, including 18 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.