mobility.no website review

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.0 s.

Your mobile performance score is 64 (desktop: 88). Pages that score under 90 lose visitors before the first paint.

3 third-party services load with your homepage (website-files.com, cloudfront.net and Google Tag Manager), adding 1.2 MB and 89 ms of main-thread time.

website-files.com costs a phone 61 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 147 KiB of JavaScript is downloaded but never used on this page.

2 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

4 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 14 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Best på kundeservice – best på klima og miljø Mobility leve…”.

The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

12 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

4 visible links have no text or label, so screen readers cannot say where they go.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 220 characters; Google truncates after about 160, so the end of your pitch is cut.

No XML sitemap at https://www.mobility.no/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to 43 pages on mobility.no and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/baerekraft/med-brukte-enheter, /baerekraft/med-a-gi-deg-dokumentasjon, /baerekraft/med-innkjop-og-transport, /baerekraft/med-kundeservice, /baerekraft/med-a-kutte-dine-utslipp and /baerekraft/med-reparasjon and 1 other all use the title “Mobility”. Search engines can't tell which page to show for a search, so each competes with the others.

/nettbutikk, /baerekraft/med-brukte-enheter, /baerekraft/med-a-gi-deg-dokumentasjon, /baerekraft/med-innkjop-og-transport, /baerekraft/med-kundeservice and /baerekraft/med-a-kutte-dine-utslipp and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

/nettbutikk and /kontakt-oss have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

9 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Loading the script 'https://analytics.brano.no/op1.js' violates the following Content Security Policy directive: "scrip…”.

Chrome logged issues while loading the page (“Content security policy”).

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 5 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 251 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.