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modal.com website review

Visit site (opens in a new tab)Reviewed 14 November 202622 issues · 65 checks

This review found 22 issues worth fixing on modal.com, 5 of them high impact, across 65 checks. The most urgent: main-thread work: 39.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Modal

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.8 s3.2 sMay 23Nov 74.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.4 s
May 30, 20263.5 s
Jun 6, 20263.6 s
Jun 13, 20263.7 s
Jun 20, 20263.9 s
Jun 27, 20263.9 s
Jul 4, 20263.9 s
Jul 11, 20263.8 s
Jul 18, 20263.6 s
Jul 25, 20263.7 s
Aug 1, 20263.9 s
Aug 8, 20264.3 s
Aug 15, 20264.5 s
Aug 22, 20264.5 s
Aug 29, 20264.6 s
Sep 5, 20264.4 s
Sep 12, 20264.5 s
Sep 19, 20264.5 s
Sep 26, 20264.4 s
Oct 3, 20264.4 s
Oct 10, 20264.5 s
Oct 17, 20264.3 s
Oct 24, 20264.3 s
Oct 31, 20264.3 s
Nov 7, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
371 ms285 msMay 23Nov 7317 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026309 ms
May 30, 2026311 ms
Jun 6, 2026313 ms
Jun 13, 2026317 ms
Jun 20, 2026320 ms
Jun 27, 2026319 ms
Jul 4, 2026316 ms
Jul 11, 2026311 ms
Jul 18, 2026302 ms
Jul 25, 2026303 ms
Aug 1, 2026295 ms
Aug 8, 2026313 ms
Aug 15, 2026321 ms
Aug 22, 2026327 ms
Aug 29, 2026345 ms
Sep 5, 2026345 ms
Sep 12, 2026352 ms
Sep 19, 2026356 ms
Sep 26, 2026359 ms
Oct 3, 2026361 ms
Oct 10, 2026354 ms
Oct 17, 2026344 ms
Oct 24, 2026338 ms
Oct 31, 2026329 ms
Nov 7, 2026317 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of modal.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. modal.com at 1.5 s1.5 s
  2. modal.com at 3.0 s3.0 s
  3. modal.com at 4.4 s4.4 s
  4. modal.com at 5.9 s5.9 s
  5. modal.com at 7.4 s7.4 s
  6. modal.com at 8.9 s8.9 s
  7. modal.com at 10.3 s10.3 s
  8. modal.com at 11.8 s11.8 s

Speed

5 to fix67
  • Main-thread work: 39.1 s

    A phone's processor spends 39.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 551 ms. During a long task the page ignores taps.

  • 2,062 HTML elements

    The page has 2,062 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    81 KiB

    About 81 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 31 ms

    31 ms

    Your server sent the HTML in 31 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Total Blocking Time: 21.8 s

    21.8 s

    Scripts block taps and scrolling for 21.8 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 41.1 s

    41.1 s

    The page becomes fully interactive after 41.1 s. Good is under 3.8 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 411 ms

    411 ms

    Real visitors wait 411 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.4 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 309 ms to 317 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.6 s

    1.6 s

    The first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.6 s

    1.6 s

    Your largest element renders in 1.6 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “The platform for production AI”.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 36.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1.1 MB in 179 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 179 requests on a phone: scripts 733 KiB (143), HTML 144 KiB (1) and fonts 123 KiB (3). That is a lean page.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 97 internal links, 6 external

    The homepage links to 97 pages on modal.com and 6 external pages.

8 checks passed
  • Meta description: 87 characters

    Your meta description is 87 characters: “Cloud infrastructure for teams that develop, train, and serve AI applications at scale.”.

  • One H1 headline

    Your main headline reads: “The platform for production AI”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “Modal: The platform for production AI”.

  • Canonical URL set

    The canonical URL is https://modal.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://modal.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,320 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://modal.com/llms.txt (27 KiB, 345 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix75
  • 1 page without a title

    https://modal.com/brand has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    https://modal.com/brand has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://modal.com/brand and https://modal.com/gpu-glossary have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    40 of 42 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix70
  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,196 words of copy

    The homepage carries about 1,196 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Download logo as .svg”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Learn more”, “Download logo as .svg” and “Download wordmark as .svg”.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at modal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
SvelteKit
Hosting
CloudFront

Hiring

Hiring
43 open roles
Teams
Engineering Department (24), GTM Department (9), G&A Department (8), Data (1)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 22 issues on modal.com, including 14 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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