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modal.com website review
Visit site (opens in a new tab)Reviewed 14 November 202622 issues · 65 checks
This review found 22 issues worth fixing on modal.com, 5 of them high impact, across 65 checks. The most urgent: main-thread work: 39.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Modal
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.6 s |
| Jun 13, 2026 | 3.7 s |
| Jun 20, 2026 | 3.9 s |
| Jun 27, 2026 | 3.9 s |
| Jul 4, 2026 | 3.9 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.6 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 4.3 s |
| Aug 15, 2026 | 4.5 s |
| Aug 22, 2026 | 4.5 s |
| Aug 29, 2026 | 4.6 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.5 s |
| Oct 17, 2026 | 4.3 s |
| Oct 24, 2026 | 4.3 s |
| Oct 31, 2026 | 4.3 s |
| Nov 7, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 309 ms |
| May 30, 2026 | 311 ms |
| Jun 6, 2026 | 313 ms |
| Jun 13, 2026 | 317 ms |
| Jun 20, 2026 | 320 ms |
| Jun 27, 2026 | 319 ms |
| Jul 4, 2026 | 316 ms |
| Jul 11, 2026 | 311 ms |
| Jul 18, 2026 | 302 ms |
| Jul 25, 2026 | 303 ms |
| Aug 1, 2026 | 295 ms |
| Aug 8, 2026 | 313 ms |
| Aug 15, 2026 | 321 ms |
| Aug 22, 2026 | 327 ms |
| Aug 29, 2026 | 345 ms |
| Sep 5, 2026 | 345 ms |
| Sep 12, 2026 | 352 ms |
| Sep 19, 2026 | 356 ms |
| Sep 26, 2026 | 359 ms |
| Oct 3, 2026 | 361 ms |
| Oct 10, 2026 | 354 ms |
| Oct 17, 2026 | 344 ms |
| Oct 24, 2026 | 338 ms |
| Oct 31, 2026 | 329 ms |
| Nov 7, 2026 | 317 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 39.1 s
A phone's processor spends 39.1 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 67
67/100Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 551 ms. During a long task the page ignores taps.
2,062 HTML elements
The page has 2,062 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
81 KiBAbout 81 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
8 KiBPolyfills for old browsers add 8 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 31 ms
31 msYour server sent the HTML in 31 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Total Blocking Time: 21.8 s
21.8 sScripts block taps and scrolling for 21.8 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 41.1 s
41.1 sThe page becomes fully interactive after 41.1 s. Good is under 3.8 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 411 ms
411 msReal visitors wait 411 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.4 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 309 ms to 317 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.6 s
1.6 sThe first text or image appears after 1.6 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.6 s
1.6 sYour largest element renders in 1.6 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “The platform for production AI”.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
About 0.3 g of CO₂ per visit
0.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 36.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 1.1 MB in 179 requests
1.1 MBYour homepage downloads 1.1 MB in 179 requests on a phone: scripts 733 KiB (143), HTML 144 KiB (1) and fonts 123 KiB (3). That is a lean page.
Accessibility
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
97 internal links, 6 external
The homepage links to 97 pages on modal.com and 6 external pages.
8 checks passed
Meta description: 87 characters
Your meta description is 87 characters: “Cloud infrastructure for teams that develop, train, and serve AI applications at scale.”.
One H1 headline
Your main headline reads: “The platform for production AI”.
Title: 37 characters
Your title is a healthy 37 characters: “Modal: The platform for production AI”.
Canonical URL set
The canonical URL is https://modal.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://modal.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,320 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://modal.com/llms.txt (27 KiB, 345 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://modal.com/brand has no <title>, so Google invents the link text in results.
1 page without a meta description
https://modal.com/brand has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://modal.com/brand and https://modal.com/gpu-glossary have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
40 of 42 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,196 words of copy
The homepage carries about 1,196 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “Download logo as .svg”.
17 calls to action
The homepage has 17 calls to action, for example “Learn more”, “Download logo as .svg” and “Download wordmark as .svg”.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at modal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- SvelteKit
- Hosting
- CloudFront
Hiring
- Hiring
- 43 open roles
- Teams
- Engineering Department (24), GTM Department (9), G&A Department (8), Data (1)
- Job board
- ashby
- Careers page
- modal.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on modal.com, including 14 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.