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modedesigns.com website review

Visit site (opens in a new tab)Reviewed 10 November 202626 issues · 77 checks

This review found 26 issues worth fixing on modedesigns.com, 9 of them high impact, across 77 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.0 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
100 ms66 msMay 23Nov 791 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202678 ms
May 30, 202678 ms
Jun 6, 202679 ms
Jun 13, 202678 ms
Jun 20, 202678 ms
Jun 27, 202677 ms
Jul 4, 202676 ms
Jul 11, 202672 ms
Jul 18, 202671 ms
Jul 25, 202671 ms
Aug 1, 202670 ms
Aug 8, 202670 ms
Aug 15, 202673 ms
Aug 22, 202678 ms
Aug 29, 202681 ms
Sep 5, 202681 ms
Sep 12, 202680 ms
Sep 19, 202684 ms
Sep 26, 202687 ms
Oct 3, 202688 ms
Oct 10, 202695 ms
Oct 17, 202696 ms
Oct 24, 202696 ms
Oct 31, 202696 ms
Nov 7, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of modedesigns.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. modedesigns.com at 0.4 s0.4 s
  2. modedesigns.com at 0.8 s0.8 s
  3. modedesigns.com at 1.1 s1.1 s
  4. modedesigns.com at 1.5 s1.5 s
  5. modedesigns.com at 1.9 s1.9 s
  6. modedesigns.com at 2.3 s2.3 s
  7. modedesigns.com at 2.6 s2.6 s
  8. modedesigns.com at 3.0 s3.0 s

Speed

5 to fix66
  • Improve image delivery

    1.6 s · 879 KiB

    18 images could be 879 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused CSS

    600 ms · 126 KiB

    About 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Klaviyo, Shopify and cloudfront.net and others), adding 493 KiB and 125 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 14 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    20 KiB

    20 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 342 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 12.5 s

    12.5 s

    Your largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Prologue”.

  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 78 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 54 ms

    54 ms

    Real visitors wait 54 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 399 ms

    399 ms

    Real visitors wait 399 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 3 ms

    3 ms

    Scripts block the page for only 3 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix58
  • Page weight: 2.8 MB in 164 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 164 requests on a phone: images 1.3 MB (22), other files 633 KiB (60) and scripts 419 KiB (69). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    CMF_Chip-2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 13 images in older formats

    13 images (979 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images far larger than shown

    321 KiB

    2 images are downloaded at several times the size a phone draws them, for example prologue-lifestyle-desk-1.webp at 2,000 px wide, shown at 390 px. Resized copies would save about 321 KiB.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8091
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 134 internal links, 7 external

    The homepage links to 134 pages on modedesigns.com and 7 external pages.

8 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Keyboards tuned for how they sound, feel and look on your desk. Made for Mac, Windows & Linux. For working, creatin…”.

  • One H1 headline

    Your main headline reads: “Prologue”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Mode Designs: Makers of Mechanical Keyboards”.

  • Canonical URL set

    The canonical URL is https://modedesigns.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://modedesigns.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://modedesigns.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (391 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 25 small tap targets

    25 of 76 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 382 words of copy

    The homepage carries about 382 words of visible text.

2 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “Contact Support” and “Start Shopping”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at modedesigns.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Uppromote Affiliate · Klaviyo Email Marketing Sms · Affliate By Secomapp

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Weymouth

Upkeep, stack, hiring and company data from programmable.info

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