modernblaze.com website review

A phone's processor spends 6.6 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,745 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

8 third-party services load with your homepage (Shopify, reamaze.com and Clarity and others), adding 1.5 MB and 1.4 s of main-thread time.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 790 ms of main-thread work and 887 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 672 KiB of JavaScript is downloaded but never used on this page.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

19 files are served with short cache lifetimes, so returning visitors download them again (276 KiB).

About 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

17 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

68 KiB JavaScript is shipped twice across bundles.

Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

8 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Modern living room with a gas fireplace and 'Cityline' bran…”.

Scripts block taps and scrolling for 653 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 133 ms to 176 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 5.8 MB in 339 requests on a phone: images 2.9 MB (43), scripts 1.5 MB (114) and other files 950 KiB (145). Under 2 MB keeps phones on slow connections fast.

5 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (33 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 198.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

29 visible links have no text or label, so screen readers cannot say where they go.

There are 2 <h1> headlines (“” and “Modern Fireplaces”). One clear main headline is easier for people and search engines.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 406 pages on modernblaze.com and 13 external pages.

https://modernblaze.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://modernblaze.com/pages/free-shipping-and-returns and https://modernblaze.com/customer_authentication/redirect are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://modernblaze.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://modernblaze.com/pages/fireplace-deals and https://modernblaze.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://d3k81ch9hvuctc.cloudfront.net/company/k3ksy6/images/b950a12b-49f4-4227-a2a6-0baad19b53c6.png.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 1,549 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.