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modernistic.com website review

Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 91 checks

This review found 38 issues worth fixing on modernistic.com, 19 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.0 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.3 s
Jun 20, 20262.2 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.4 s
Aug 8, 20262.5 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
198 ms104 msMay 16Oct 31179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026124 ms
May 23, 2026125 ms
May 30, 2026120 ms
Jun 6, 2026119 ms
Jun 13, 2026115 ms
Jun 20, 2026121 ms
Jun 27, 2026129 ms
Jul 4, 2026139 ms
Jul 11, 2026154 ms
Jul 18, 2026157 ms
Jul 25, 2026154 ms
Aug 1, 2026154 ms
Aug 8, 2026155 ms
Aug 15, 2026155 ms
Aug 22, 2026161 ms
Aug 29, 2026163 ms
Sep 5, 2026171 ms
Sep 12, 2026179 ms
Sep 19, 2026186 ms
Sep 26, 2026187 ms
Oct 3, 2026187 ms
Oct 10, 2026184 ms
Oct 17, 2026181 ms
Oct 24, 2026180 ms
Oct 31, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of modernistic.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. modernistic.com at 0.7 s0.7 s
  2. modernistic.com at 1.4 s1.4 s
  3. modernistic.com at 2.1 s2.1 s
  4. modernistic.com at 2.8 s2.8 s
  5. modernistic.com at 3.5 s3.5 s
  6. modernistic.com at 4.2 s4.2 s
  7. modernistic.com at 4.9 s4.9 s
  8. modernistic.com at 5.6 s5.6 s

Speed

12 to fix26
  • Reduce unused JavaScript

    5.0 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

  • Render-blocking requests

    2.4 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Use efficient cache lifetimes

    1.6 s · 719 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (719 KiB).

  • Main-thread work: 14.1 s

    A phone's processor spends 14.1 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 1.2 s

    1.2 s

    Google CDN costs a phone 1.2 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 2.8 MB and 3.2 s of main-thread time.

  • Google Tag Manager adds 915 ms

    915 ms

    Google Tag Manager costs a phone 915 ms of main-thread work and 651 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 435 ms. During a long task the page ignores taps.

  • Facebook adds 366 ms

    366 ms

    Facebook costs a phone 366 ms of main-thread work and 270 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • podium.com adds 330 ms

    330 ms

    podium.com costs a phone 330 ms of main-thread work and 494 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,602 HTML elements

    The page has 1,602 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    50 ms · 50 KiB

    5 images could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    37 KiB

    37 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 8.4 s

    8.4 s

    The first text or image appears after 8.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.0 s

    17.0 s

    Your largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Professional Carpet, Air Duct, and Cleaning Services in Mic…”.

  • Time to Interactive: 27.6 s

    27.6 s

    The page becomes fully interactive after 27.6 s. Good is under 3.8 s.

  • Total Blocking Time: 2.5 s

    2.5 s

    Scripts block taps and scrolling for 2.5 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 124 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 168 ms

    168 ms

    Real visitors wait 168 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 533 ms

    533 ms

    Real visitors wait 533 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.062

    0.062

    The layout barely moves while loading (CLS 0.062, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.7 MB in 156 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 156 requests on a phone: scripts 2.6 MB (45), images 957 KiB (33) and other files 506 KiB (53). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (66 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

14 to fixGoogle 8083
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • [role="img"] and [role="image"] elements must have alternative text (5 elements)

    [role="img"] and [role="image"] elements must have alternative text: 5 elements on the page fail this check, rated serious by axe-core.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (39 elements)

    All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 12 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 62 internal links, 8 external

    The homepage links to 62 pages on modernistic.com and 8 external pages.

8 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “Modernistic has been Michigan's trusted choice since 1973 for professional tile, upholstery, and carpet cleaning servic…”.

  • One H1 headline

    Your main headline reads: “Professional Carpet, Air Duct, and Cleaning Services in Michigan”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Michigan Carpet Cleaning & Restoration Company | Modernistic”.

  • Canonical URL set

    The canonical URL is https://www.modernistic.com/.

  • Structured data in place

    Structured data found: ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.modernistic.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.modernistic.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,199 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.modernistic.com/resources has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 3 broken images

    3 images failed to load on a phone, for example https://jelly.mdhv.io/v1/star.gif?pid=3yco1gANwH8gVaKjEqBzxA4olMpH&src=mh&evt=hi.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 25 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 11-field form

    Your longest form asks for 11 fields (4 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 932 words of copy

    The homepage carries about 932 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET A FREE QUOTE!”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Get a Free Quote!”, “Contact” and “call us”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at modernistic.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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