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modkat.com website review

Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 101 checks

This review found 30 issues worth fixing on modkat.com, 10 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s1.3 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20261.7 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
215 ms100 msMay 16Oct 31119 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026116 ms
May 23, 2026113 ms
May 30, 2026118 ms
Jun 6, 2026120 ms
Jun 13, 2026120 ms
Jun 20, 2026121 ms
Jun 27, 2026120 ms
Jul 4, 2026121 ms
Jul 11, 2026125 ms
Jul 18, 2026126 ms
Jul 25, 2026128 ms
Aug 1, 2026128 ms
Aug 8, 2026128 ms
Aug 15, 2026132 ms
Aug 22, 2026132 ms
Aug 29, 2026132 ms
Sep 5, 2026129 ms
Sep 12, 2026194 ms
Sep 19, 2026199 ms
Sep 26, 2026200 ms
Oct 3, 2026202 ms
Oct 10, 2026125 ms
Oct 17, 2026121 ms
Oct 24, 2026121 ms
Oct 31, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of modkat.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. modkat.com at 0.4 s0.4 s
  2. modkat.com at 0.8 s0.8 s
  3. modkat.com at 1.1 s1.1 s
  4. modkat.com at 1.5 s1.5 s
  5. modkat.com at 1.9 s1.9 s
  6. modkat.com at 2.3 s2.3 s
  7. modkat.com at 2.6 s2.6 s
  8. modkat.com at 3.0 s3.0 s

modkat.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix54
  • Use efficient cache lifetimes

    3.4 s · 725 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (725 KiB).

  • Reduce unused JavaScript

    3.0 s · 783 KiB

    About 783 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    2.5 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Facebook and helply.com and others), adding 1.4 MB and 531 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,089 HTML elements

    The page has 2,089 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 146 ms

    146 ms

    Shopify costs a phone 146 ms of main-thread work and 541 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • helply.com adds 109 ms

    109 ms

    helply.com costs a phone 109 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 28 KiB

    28 KiB could be saved by minifying JavaScript.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Improve image delivery

    6 KiB

    1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 15.0 s

    15.0 s

    Your largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black Modkat In living room”.

  • First Contentful Paint: 6.9 s

    6.9 s

    The first text or image appears after 6.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 23.1 s

    23.1 s

    The page becomes fully interactive after 23.1 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 93 ms

    93 ms

    Real visitors wait 93 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 683 ms

    683 ms

    Real visitors wait 683 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 181 ms

    181 ms

    Scripts block the page for only 181 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.0 MB in 346 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 346 requests on a phone: scripts 2.1 MB (155), other files 1.3 MB (149) and images 244 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10097
  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 70 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9289
  • 3 H1 headlines

    There are 3 <h1> headlines (“Finally, a litter box you don’t hide.”, “Wirecutter” and “Join over 600,000 happy cat parents.”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("/search?q={search_term_string}")”.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 112 internal links, 7 external

    The homepage links to 112 pages on modkat.com and 7 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Modkat makes award-winning, modern cat litter box solutions like the Modkat Litter Box and Flip Litter Box. Visit the s…”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Modkat® - Where modern cats do their business.®”.

  • Canonical URL set

    The canonical URL is https://modkat.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://modkat.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,346 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without a meta description

    /pages/bundles, /pages/cleanup-play, /pages/refills and /policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.helply.com/fonts/inter.css' from origin 'https://modkat.com' has been blocked …”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    15 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (modkat.com).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE1 verifies for modkat.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://modkat.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (39 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    modkat.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    modkat.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 19 years old

    19 years

    modkat.com was registered in May 2007 through Wild West Domains, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    modkat.com is registered until May 2027.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 364 words of copy

    The homepage carries about 364 words of visible text.

3 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop Litter Boxes”, “Shop the Collection” and “Shop Modkat Flip”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, 1 customer or partner logo, a star rating and 1 trust badge.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:shops.shopify.com include:mailgun.org ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

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This review found 30 issues on modkat.com, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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