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mohawkmtn.com website review
Visit site (opens in a new tab)Reviewed 19 October 202625 issues · 77 checks
This review found 25 issues worth fixing on mohawkmtn.com, 10 of them high impact, across 77 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.8 s |
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 78 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 85 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 81 ms |
| Sep 5, 2026 | 82 ms |
| Sep 12, 2026 | 83 ms |
| Sep 19, 2026 | 86 ms |
| Sep 26, 2026 | 82 ms |
| Oct 3, 2026 | 80 ms |
| Oct 10, 2026 | 79 ms |
| Oct 17, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.7 s
4.6 s
5.6 s
6.5 s
7.4 s
Speed
Mobile performance score: 63
63/100Your mobile performance score is 63 (desktop: 80). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms23 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 608 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
150 ms · 167 KiBAbout 167 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
200 KiBAbout 200 KiB of JavaScript is downloaded but never used on this page.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, wpmucdn.com and Google Fonts and others), adding 314 KiB and 152 ms of main-thread time.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
9 KiB1 file is served with short cache lifetimes, so returning visitors download them again (9 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 97 ms
97 msYour server sent the HTML in 97 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.9 s
2.9 sReal visitors wait 2.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “CURRENT WEATHER CONDITIONS REPORT VIEW FULL REPORT We are c…”. Most of its time is resource load delay (4.6 s).
Time to Interactive: 9.5 s
9.5 sThe page becomes fully interactive after 9.5 s. Good is under 3.8 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 78 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 86 ms
86 msReal visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 77 ms
77 msScripts block the page for only 77 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 143 requests
3.1 MBYour homepage downloads 3.1 MB in 143 requests on a phone: images 1.8 MB (15), scripts 674 KiB (83) and fonts 345 KiB (14). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is short (40 characters)
Your meta description is only 40 characters: “Host your event here at Mohawk Mountain!”. 70 to 160 characters is enough to sell the click.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
67 internal links, 8 external
The homepage links to 67 pages on mohawkmtn.com and 8 external pages.
6 checks passed
Title: 31 characters
Your title is a healthy 31 characters: “Home | Mohawk Mountain Ski Area”.
Canonical URL set
The canonical URL is https://www.mohawkmtn.com/.
Structured data in place
Structured data found: Article, BreadcrumbList, Organization, Person and Review.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mohawkmtn.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.mohawkmtn.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (224 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without an H1
https://www.mohawkmtn.com/the-mountain, https://www.mohawkmtn.com/the-mountain/trails-and-conditions, https://www.mohawkmtn.com/snow-report, https://www.mohawkmtn.com/trail-map, https://www.mohawkmtn.com/hours-of-operation and https://www.mohawkmtn.com/lost-and-found and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
12 pages slow to respond
https://www.mohawkmtn.com/the-mountain, https://www.mohawkmtn.com/the-mountain/trails-and-conditions, https://www.mohawkmtn.com/snow-report, https://www.mohawkmtn.com/trail-map, https://www.mohawkmtn.com/hours-of-operation and https://www.mohawkmtn.com/lost-and-found and 6 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
21 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 214 words
The homepage has only about 214 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BUY NOW”.
3 calls to action
The homepage has 3 calls to action, for example “Contact Us”, “Retail Shop” and “Join our Team!”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mohawkmtn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics | Matomo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on mohawkmtn.com, including 11 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.