Website review, no card needed
mojotone.com website review
Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 89 checks
This review found 37 issues worth fixing on mojotone.com, 15 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #61,211 of 108,868 reviewed websitesbeats 39%
- #39,746 of 61,767 online storesbeats 31%
- #37,869 of 56,365 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 213 ms |
| May 23, 2026 | 219 ms |
| May 30, 2026 | 219 ms |
| Jun 6, 2026 | 218 ms |
| Jun 13, 2026 | 224 ms |
| Jun 20, 2026 | 231 ms |
| Jun 27, 2026 | 223 ms |
| Jul 4, 2026 | 224 ms |
| Jul 11, 2026 | 218 ms |
| Jul 18, 2026 | 213 ms |
| Jul 25, 2026 | 216 ms |
| Aug 1, 2026 | 213 ms |
| Aug 8, 2026 | 216 ms |
| Aug 15, 2026 | 215 ms |
| Aug 22, 2026 | 213 ms |
| Aug 29, 2026 | 221 ms |
| Sep 5, 2026 | 219 ms |
| Sep 12, 2026 | 223 ms |
| Sep 19, 2026 | 232 ms |
| Sep 26, 2026 | 223 ms |
| Oct 3, 2026 | 230 ms |
| Oct 10, 2026 | 228 ms |
| Oct 17, 2026 | 223 ms |
| Oct 24, 2026 | 230 ms |
| Oct 31, 2026 | 223 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.1 s · 3.4 MB41 images could be 3.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Main-thread work: 11.5 s
A phone's processor spends 11.5 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
hcaptcha.com adds 1.0 s
1.0 shcaptcha.com costs a phone 1.0 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,059 HTML elements
The page has 5,059 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, Shopify and route.com and others), adding 3.4 MB and 2.5 s of main-thread time.
Reduce unused JavaScript
150 ms · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
1.4 MB14 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Render-blocking requests
700 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Shopify adds 528 ms
528 msShopify costs a phone 528 ms of main-thread work and 670 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
route.com adds 478 ms
478 msroute.com costs a phone 478 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
486 KiB486 KiB JavaScript is shipped twice across bundles.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 273 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 79 KiBAbout 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need.
Minify JavaScript
28 KiB28 KiB could be saved by minifying JavaScript.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.8 s
13.8 sYour largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 24.0 s
24.0 sVisually, the page fills in at 24.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 47.0 s
47.0 sThe page becomes fully interactive after 47.0 s. Good is under 3.8 s.
Total Blocking Time: 698 ms
698 msScripts block taps and scrolling for 698 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 280 ms
280 msReal visitors wait 280 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 213 ms to 223 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 563 ms
563 msReal visitors wait 563 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 11.8 MB in 251 requests
11.8 MBYour homepage downloads 11.8 MB in 251 requests on a phone: images 7.9 MB (81), scripts 2.9 MB (78) and HTML 517 KiB (4). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
655 KiB10 images are downloaded at several times the size a phone draws them, for example mojotone-quietcoil.jpg at 480 px wide, shown at 20 px. Resized copies would save about 655 KiB.
About 3.4 g of CO₂ per visit
3.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.36 g of CO₂e: 402.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
281 links without text
281 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (207 characters)
Your meta description is 207 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
694 internal links, 13 external
The homepage links to 694 pages on mojotone.com and 13 external pages.
6 checks passed
Title: 62 characters
Your title is a healthy 62 characters: “Mojotone | Guitar Amps, Cabs, Pickups & Parts for Classic Tone”.
Canonical URL set
The canonical URL is https://mojotone.com/.
Structured data in place
Structured data found: OnlineStore and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mojotone.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,850 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mojotone.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages share a meta description
https://mojotone.com/pages/affirm-financing, https://mojotone.com/pages/artists, https://mojotone.com/pages/artist-relations and https://mojotone.com/collections/rene-martinez use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://mojotone.com/pages/shipping-information, https://mojotone.com/pages/affirm-financing, https://mojotone.com/pages/contact-us, https://mojotone.com/products/british-style-50w-guitar-tube-amp-kit-1, https://mojotone.com/products/mojotone-alnico-anthem-10-35w-guitar-speaker-8-ohm and https://mojotone.com/pages/artists and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
2 pages slow to respond
https://mojotone.com/products/british-style-50w-guitar-tube-amp-kit-1 and https://mojotone.com/collections/lerxst took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
405 of 435 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 567 words of copy
The homepage carries about 567 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT US” and “LEARN MORE”.
104 calls to action
The homepage has 104 calls to action, for example “CONTACT US”, “SHOP ALL ARTISTS” and “LERXST SHOP”.
21 short forms
21 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mojotone.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Yotpo Product Reviews · Seguno Popups · Route Protection Tracking · Avada Seo Suite · Affirm · Swym Wishlist Plus · Essential Icon Badge Banners · Essential Pre Order Presale
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Burgaw
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on mojotone.com, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.