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momentfactory.com website review

Visit site (opens in a new tab)Reviewed 25 October 202630 issues · 81 checks

This review found 30 issues worth fixing on momentfactory.com, 9 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s942 msMay 2Oct 17991 ms
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.1 s
May 23, 20261.2 s
May 30, 20261.1 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 2026992 ms
Aug 22, 2026972 ms
Aug 29, 2026982 ms
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.1 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 2026991 ms
Real-visitor tap response (INP)75th percentile, phones
113 ms95 msMay 2Oct 17107 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026104 ms
May 9, 2026108 ms
May 16, 2026109 ms
May 23, 2026111 ms
May 30, 2026110 ms
Jun 6, 2026105 ms
Jun 13, 2026106 ms
Jun 20, 2026106 ms
Jun 27, 2026107 ms
Jul 4, 2026109 ms
Jul 11, 2026108 ms
Jul 18, 2026107 ms
Jul 25, 2026105 ms
Aug 1, 2026104 ms
Aug 8, 2026103 ms
Aug 15, 2026100 ms
Aug 22, 202697 ms
Aug 29, 2026100 ms
Sep 5, 2026102 ms
Sep 12, 2026103 ms
Sep 19, 2026104 ms
Sep 26, 2026105 ms
Oct 3, 2026108 ms
Oct 10, 2026104 ms
Oct 17, 2026107 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of momentfactory.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. momentfactory.com at 0.4 s0.4 s
  2. momentfactory.com at 0.8 s0.8 s
  3. momentfactory.com at 1.1 s1.1 s
  4. momentfactory.com at 1.5 s1.5 s
  5. momentfactory.com at 1.9 s1.9 s
  6. momentfactory.com at 2.3 s2.3 s
  7. momentfactory.com at 2.6 s2.6 s
  8. momentfactory.com at 3.0 s3.0 s

Speed

8 to fix60
  • Render-blocking requests

    1.1 s

    33 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Improve image delivery

    150 ms · 2.7 MB

    15 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    780 ms · 240 KiB

    About 240 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 780 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Klaviyo and others), adding 938 KiB and 589 ms of main-thread time.

  • Google Tag Manager adds 200 ms

    200 ms

    Google Tag Manager costs a phone 200 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,570 HTML elements

    The page has 1,570 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 115 ms

    115 ms

    Klaviyo costs a phone 115 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 38 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).

  • Legacy JavaScript

    150 ms · 18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 859 ms of it running JavaScript. That is comfortably low.

  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 13.6 s

    13.6 s

    Your largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 15.1 s

    15.1 s

    The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 104 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 513 ms

    513 ms

    Real visitors wait 513 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 162 ms

    162 ms

    Scripts block the page for only 162 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix55
  • Page weight: 5.6 MB in 276 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 276 requests on a phone: images 3.3 MB (25), scripts 1.0 MB (80) and other files 791 KiB (107). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Moment_Factory_PHISH_SPHERE2026_0416_202222-7840_ALIVE-WS.jp weighs 633 KiB. On a phone connection a single image that size takes seconds.

  • 2 images below the first screen load straight away

    2 images further down the page (146 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 192.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9493
  • Summary elements must have discernible text (8 elements)

    Summary elements must have discernible text: 8 elements on the page fail this check, rated serious by axe-core.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8583
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (238 characters)

    Your meta description is 238 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 94 internal links, 22 external

    The homepage links to 94 pages on momentfactory.com and 22 external pages.

6 checks passed
  • Title: 44 characters

    Your title is a healthy 44 characters: “Moment Factory - Global Entertainment Studio”.

  • Canonical URL set

    The canonical URL is https://momentfactory.com/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://momentfactory.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (727 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://momentfactory.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 6 pages without a meta description

    https://momentfactory.com/pages/about, https://momentfactory.com/collections/all, https://momentfactory.com/pages/contact, https://momentfactory.com/blogs/news, https://momentfactory.com/blogs/lab and https://momentfactory.com/collections/get-tickets have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://momentfactory.com/collections/originals, https://momentfactory.com/collections/custom, https://momentfactory.com/pages/x-agora, https://momentfactory.com/blogs/news and https://momentfactory.com/blogs/lab have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9686
  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 515 words of copy

    The homepage carries about 515 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “Learn more” and “Contact us”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity, Hotjar and LinkedIn Insight.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at momentfactory.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar

Company

Founded
2001
Headquarters
Montreal

Upkeep, stack, hiring and company data from programmable.info

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