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momentfactory.com website review
Visit site (opens in a new tab)Reviewed 25 October 202630 issues · 81 checks
This review found 30 issues worth fixing on momentfactory.com, 9 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,850 of 109,350 reviewed websitesbeats 77%
- #12,897 of 61,859 online storesbeats 73%
- #12,521 of 56,401 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.1 s |
| May 9, 2026 | 1.1 s |
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 992 ms |
| Aug 22, 2026 | 972 ms |
| Aug 29, 2026 | 982 ms |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 991 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 104 ms |
| May 9, 2026 | 108 ms |
| May 16, 2026 | 109 ms |
| May 23, 2026 | 111 ms |
| May 30, 2026 | 110 ms |
| Jun 6, 2026 | 105 ms |
| Jun 13, 2026 | 106 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 109 ms |
| Jul 11, 2026 | 108 ms |
| Jul 18, 2026 | 107 ms |
| Jul 25, 2026 | 105 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 100 ms |
| Aug 22, 2026 | 97 ms |
| Aug 29, 2026 | 100 ms |
| Sep 5, 2026 | 102 ms |
| Sep 12, 2026 | 103 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 108 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 107 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.1 s33 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Improve image delivery
150 ms · 2.7 MB15 images could be 2.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
780 ms · 240 KiBAbout 240 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 780 ms faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60 (desktop: 73). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hotjar and Klaviyo and others), adding 938 KiB and 589 ms of main-thread time.
Google Tag Manager adds 200 ms
200 msGoogle Tag Manager costs a phone 200 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,570 HTML elements
The page has 1,570 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 115 ms
115 msKlaviyo costs a phone 115 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
150 ms · 38 KiB8 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).
Legacy JavaScript
150 ms · 18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 859 ms of it running JavaScript. That is comfortably low.
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.6 s
13.6 sYour largest element takes 13.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 15.1 s
15.1 sThe page becomes fully interactive after 15.1 s. Good is under 3.8 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 104 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 513 ms
513 msReal visitors wait 513 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 162 ms
162 msScripts block the page for only 162 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.6 MB in 276 requests
5.6 MBYour homepage downloads 5.6 MB in 276 requests on a phone: images 3.3 MB (25), scripts 1.0 MB (80) and other files 791 KiB (107). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Moment_Factory_PHISH_SPHERE2026_0416_202222-7840_ALIVE-WS.jp weighs 633 KiB. On a phone connection a single image that size takes seconds.
2 images below the first screen load straight away
2 images further down the page (146 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 192.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Summary elements must have discernible text (8 elements)
Summary elements must have discernible text: 8 elements on the page fail this check, rated serious by axe-core.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (238 characters)
Your meta description is 238 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
94 internal links, 22 external
The homepage links to 94 pages on momentfactory.com and 22 external pages.
6 checks passed
Title: 44 characters
Your title is a healthy 44 characters: “Moment Factory - Global Entertainment Studio”.
Canonical URL set
The canonical URL is https://momentfactory.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://momentfactory.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (727 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://momentfactory.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://momentfactory.com/pages/about, https://momentfactory.com/collections/all, https://momentfactory.com/pages/contact, https://momentfactory.com/blogs/news, https://momentfactory.com/blogs/lab and https://momentfactory.com/collections/get-tickets have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://momentfactory.com/collections/originals, https://momentfactory.com/collections/custom, https://momentfactory.com/pages/x-agora, https://momentfactory.com/blogs/news and https://momentfactory.com/blogs/lab have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
26 of 26 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 515 words of copy
The homepage carries about 515 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
6 calls to action
The homepage has 6 calls to action, for example “Contact”, “Learn more” and “Contact us”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity, Hotjar and LinkedIn Insight.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at momentfactory.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
Company
- Founded
- 2001
- Headquarters
- Montreal
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on momentfactory.com, including 12 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.