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monapure.com website review

Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 87 checks

This review found 38 issues worth fixing on monapure.com, 15 of them high impact, across 87 checks. The most urgent: main-thread work: 17.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.2 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.4 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.6 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
584 ms377 msMay 23Nov 7457 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026401 ms
May 30, 2026426 ms
Jun 6, 2026423 ms
Jun 13, 2026429 ms
Jun 20, 2026443 ms
Jun 27, 2026471 ms
Jul 4, 2026499 ms
Jul 11, 2026537 ms
Jul 18, 2026560 ms
Jul 25, 2026553 ms
Aug 1, 2026534 ms
Aug 8, 2026528 ms
Aug 15, 2026498 ms
Aug 22, 2026495 ms
Aug 29, 2026494 ms
Sep 5, 2026490 ms
Sep 12, 2026503 ms
Sep 19, 2026506 ms
Sep 26, 2026519 ms
Oct 3, 2026510 ms
Oct 10, 2026486 ms
Oct 17, 2026479 ms
Oct 24, 2026462 ms
Oct 31, 2026465 ms
Nov 7, 2026457 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of monapure.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. monapure.com at 3.0 s3.0 s
  2. monapure.com at 5.9 s5.9 s
  3. monapure.com at 8.9 s8.9 s
  4. monapure.com at 11.8 s11.8 s
  5. monapure.com at 14.8 s14.8 s
  6. monapure.com at 17.8 s17.8 s
  7. monapure.com at 20.7 s20.7 s
  8. monapure.com at 23.7 s23.7 s

Speed

11 to fix16
  • Main-thread work: 17.2 s

    A phone's processor spends 17.2 s on main-thread work while loading, 7.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.6 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 16

    16/100

    Your mobile performance score is 16. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Klaviyo and TikTok and others), adding 984 KiB and 1.6 s of main-thread time.

  • Reduce unused CSS

    600 ms · 143 KiB

    About 143 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 705 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    557 KiB

    About 557 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    150 ms · 404 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (404 KiB).

  • Clarity adds 487 ms

    487 ms

    Clarity costs a phone 487 ms of main-thread work and 30 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    350 KiB

    14 images could be 350 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Klaviyo adds 251 ms

    251 ms

    Klaviyo costs a phone 251 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    67 KiB

    Polyfills for old browsers add 67 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.65

    0.65

    For real visitors the layout shifts by 0.65 (75th percentile). Good is under 0.1.

  • Speed Index: 15.6 s

    15.6 s

    Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 26.4 s

    26.4 s

    The page becomes fully interactive after 26.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Website_Banner_Der_Eisenfreund_950x1650px_a7183e75-a3c2-437…”.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.469

    0.469

    The layout shifts by 0.469 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user INP: 235 ms

    235 ms

    Real visitors wait 235 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 401 ms to 457 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 353 ms

    353 ms

    Real visitors wait 353 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix69
  • Page weight: 5.4 MB in 502 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 502 requests on a phone: scripts 2.1 MB (116), other files 1.5 MB (297) and images 1.2 MB (49). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Website_Banner_Kollagen_950x1650px_c563b0dd-4f5f-4f07-8688-e is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.52 g of CO₂e: 182.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9094
  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    5 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 65 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Lerne noch mehr über die Schilddrüse.”). One clear main headline is easier for people and search engines.

  • 130 internal links, 13 external

    The homepage links to 130 pages on monapure.com and 13 external pages.

7 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “miavola entwickelt Nährstoffkomplexe mit Selen, Jod und Cholin. Laborgetestet in Deutschland, 100 % vegan, versandkoste…”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “miavola - Nährstoffkomplexe für die Schilddrüse”.

  • Canonical URL set

    The canonical URL is https://miavola.de/.

  • Structured data in place

    Structured data found: BreadcrumbList, OnlineStore, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://miavola.de/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,044 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://miavola.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix75
  • 1 page points its canonical at the homepage

    https://miavola.de/products/masterclass declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 1 linked page hidden from search

    https://miavola.de/collections/frontpage is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    / and https://miavola.de/products/masterclass all use the title “miavola - Nährstoffkomplexe für die Schilddrüse”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 17 small tap targets

    17 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 665 words of copy

    The homepage carries about 665 words of visible text.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop” and “Zum Shop”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 44 testimonial or review blocks, 4 customer or partner logos and 3 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at monapure.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;Shopify;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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