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moneylion.com website review

Visit site (opens in a new tab)Reviewed 29 October 202631 issues · 81 checks

This review found 31 issues worth fixing on moneylion.com, 12 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.5 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
129 ms112 msMay 9Oct 24119 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026124 ms
May 16, 2026125 ms
May 23, 2026127 ms
May 30, 2026127 ms
Jun 6, 2026127 ms
Jun 13, 2026127 ms
Jun 20, 2026127 ms
Jun 27, 2026127 ms
Jul 4, 2026127 ms
Jul 11, 2026127 ms
Jul 18, 2026127 ms
Jul 25, 2026127 ms
Aug 1, 2026125 ms
Aug 8, 2026123 ms
Aug 15, 2026121 ms
Aug 22, 2026120 ms
Aug 29, 2026119 ms
Sep 5, 2026117 ms
Sep 12, 2026115 ms
Sep 19, 2026114 ms
Sep 26, 2026115 ms
Oct 3, 2026116 ms
Oct 10, 2026116 ms
Oct 17, 2026117 ms
Oct 24, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of moneylion.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. moneylion.com at 4.4 s4.4 s
  2. moneylion.com at 8.7 s8.7 s
  3. moneylion.com at 13.1 s13.1 s
  4. moneylion.com at 17.5 s17.5 s
  5. moneylion.com at 21.9 s21.9 s
  6. moneylion.com at 26.2 s26.2 s
  7. moneylion.com at 30.6 s30.6 s
  8. moneylion.com at 35.0 s35.0 s

Speed

10 to fix47
  • Use efficient cache lifetimes

    1.7 s · 909 KiB

    107 files are served with short cache lifetimes, so returning visitors download them again (909 KiB).

  • Render-blocking requests

    1.7 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.2 s

    A phone's processor spends 7.2 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Segment and TikTok and others), adding 1.6 MB and 1.8 s of main-thread time.

  • Google Tag Manager adds 885 ms

    885 ms

    Google Tag Manager costs a phone 885 ms of main-thread work and 880 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    400 ms · 255 KiB

    10 images could be 255 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Reduce unused JavaScript

    585 KiB

    About 585 KiB of JavaScript is downloaded but never used on this page.

  • Segment adds 370 ms

    370 ms

    Segment costs a phone 370 ms of main-thread work and 113 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 372 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 87 KiB

    Polyfills for old browsers add 87 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    37 KiB

    37 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    10 KiB

    10 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 142 ms

    142 ms

    Your server sent the HTML in 142 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 22.5 s

    22.5 s

    The page becomes fully interactive after 22.5 s. Good is under 3.8 s.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MoneyLion One”.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 124 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 141 ms

    141 ms

    Real visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 770 ms

    770 ms

    Real visitors wait 770 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.0 MB in 241 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 241 requests on a phone: scripts 2.1 MB (79), images 428 KiB (54) and fonts 216 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    31 KiB

    1 image is downloaded at several times the size a phone draws it, for example image at 1,328 px wide, shown at 286 px. Resized copies would save about 31 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (216 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

3 to fixGoogle 9295
  • 46 tap targets too small

    46 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 47 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 62 internal links, 34 external

    The homepage links to 62 pages on moneylion.com and 34 external pages.

6 checks passed
  • Meta description: 82 characters

    Your meta description is 82 characters: “Borrow, earn, win, and learn about money with the #1 finance app in the App Store.”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “MoneyLion Official Site | Borrow, Earn, Win, & Learn About Money”.

  • Canonical URL set

    The canonical URL is https://www.moneylion.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.moneylion.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,810 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.moneylion.com/llms.txt (3 KiB, 16 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.moneylion.com/credit-builders/cb-plus and https://www.moneylion.com/credit-builder-app all use the title “Credit Builder Plus - Shape up your Credit Score | MoneyLion”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    https://www.moneylion.com/credit-builders/cb-plus and https://www.moneylion.com/credit-builder-app use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.moneylion.com/credit-builder-app, whose canonical is https://www.moneylion.com/credit-builders/cb-plus. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.moneylion.com/community has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9271
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5062986&Ver=2&mid=f4f30e00-f830-4625-849e-9a8081f26858&bo=2&sid=003783c0d3e011f1808081b93cf4d316&vid=0037d630d3e011f184909545855115d9&vids=1&msclkid=N&pi=918639831&lg=.

  • 6 small tap targets

    6 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://www.moneylion.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js' violates …”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • About 1,755 words of copy

    The homepage carries about 1,755 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Join Free”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Join Free”, “Join MoneyLion One” and “Get started”.

  • Social proof on the page

    Social proof on the homepage: 1 trust badge and “over 18M customers”.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Amazon Ads, Amplitude, Google Ads, Google Analytics and Google Tag Manager and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moneylion.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Cloudflare

Hiring

Hiring
112 open roles
Teams
Product & Portfolio (40), Technology (25), Finance & Business Performance (11), Global Marketing Organization (11)
Job board
ashby

Company

Founded
2013
Headquarters
New York City

Upkeep, stack, hiring and company data from programmable.info

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