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moneylion.com website review
Visit site (opens in a new tab)Reviewed 29 October 202631 issues · 81 checks
This review found 31 issues worth fixing on moneylion.com, 12 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 124 ms |
| May 16, 2026 | 125 ms |
| May 23, 2026 | 127 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 127 ms |
| Jul 4, 2026 | 127 ms |
| Jul 11, 2026 | 127 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 125 ms |
| Aug 8, 2026 | 123 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 119 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 115 ms |
| Sep 19, 2026 | 114 ms |
| Sep 26, 2026 | 115 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 116 ms |
| Oct 17, 2026 | 117 ms |
| Oct 24, 2026 | 119 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.4 s
8.7 s
13.1 s
17.5 s
21.9 s
26.2 s
30.6 s
35.0 s
Speed
Use efficient cache lifetimes
1.7 s · 909 KiB107 files are served with short cache lifetimes, so returning visitors download them again (909 KiB).
Render-blocking requests
1.7 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Segment and TikTok and others), adding 1.6 MB and 1.8 s of main-thread time.
Google Tag Manager adds 885 ms
885 msGoogle Tag Manager costs a phone 885 ms of main-thread work and 880 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
400 ms · 255 KiB10 images could be 255 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Reduce unused JavaScript
585 KiBAbout 585 KiB of JavaScript is downloaded but never used on this page.
Segment adds 370 ms
370 msSegment costs a phone 370 ms of main-thread work and 113 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 372 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 87 KiBPolyfills for old browsers add 87 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
37 KiB37 KiB could be saved by minifying JavaScript.
Reduce unused CSS
21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
10 KiB10 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 142 ms
142 msYour server sent the HTML in 142 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.5 s
22.5 sThe page becomes fully interactive after 22.5 s. Good is under 3.8 s.
Speed Index: 13.1 s
13.1 sVisually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MoneyLion One”.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 124 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 770 ms
770 msReal visitors wait 770 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 241 requests
3.0 MBYour homepage downloads 3.0 MB in 241 requests on a phone: scripts 2.1 MB (79), images 428 KiB (54) and fonts 216 KiB (6). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
31 KiB1 image is downloaded at several times the size a phone draws it, for example image at 1,328 px wide, shown at 286 px. Resized copies would save about 31 KiB.
5 images below the first screen load straight away
5 images further down the page (216 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
46 tap targets too small
46 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 47 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
62 internal links, 34 external
The homepage links to 62 pages on moneylion.com and 34 external pages.
6 checks passed
Meta description: 82 characters
Your meta description is 82 characters: “Borrow, earn, win, and learn about money with the #1 finance app in the App Store.”.
Title: 64 characters
Your title is a healthy 64 characters: “MoneyLion Official Site | Borrow, Earn, Win, & Learn About Money”.
Canonical URL set
The canonical URL is https://www.moneylion.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.moneylion.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,810 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.moneylion.com/llms.txt (3 KiB, 16 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.moneylion.com/credit-builders/cb-plus and https://www.moneylion.com/credit-builder-app all use the title “Credit Builder Plus - Shape up your Credit Score | MoneyLion”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://www.moneylion.com/credit-builders/cb-plus and https://www.moneylion.com/credit-builder-app use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.moneylion.com/credit-builder-app, whose canonical is https://www.moneylion.com/credit-builders/cb-plus. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://www.moneylion.com/community has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5062986&Ver=2&mid=f4f30e00-f830-4625-849e-9a8081f26858&bo=2&sid=003783c0d3e011f1808081b93cf4d316&vid=0037d630d3e011f184909545855115d9&vids=1&msclkid=N&pi=918639831&lg=.
6 small tap targets
6 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://www.moneylion.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js' violates …”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 1,755 words of copy
The homepage carries about 1,755 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “Join Free”.
8 calls to action
The homepage has 8 calls to action, for example “Join Free”, “Join MoneyLion One” and “Get started”.
Social proof on the page
Social proof on the homepage: 1 trust badge and “over 18M customers”.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
12 trackers load before any consent
12Before a visitor clicks anything, the page loads Amazon Ads, Amplitude, Google Ads, Google Analytics and Google Tag Manager and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at moneylion.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Cloudflare
Hiring
- Hiring
- 112 open roles
- Teams
- Product & Portfolio (40), Technology (25), Finance & Business Performance (11), Global Marketing Organization (11)
- Job board
- ashby
- Careers page
- www.moneylion.com/careers (opens in a new tab)
Company
- Founded
- 2013
- Headquarters
- New York City
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on moneylion.com, including 15 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.