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monocle.com website review
Visit site (opens in a new tab)Reviewed 1 November 202631 issues · 79 checks
This review found 31 issues worth fixing on monocle.com, 12 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 104 ms |
| May 16, 2026 | 98 ms |
| May 23, 2026 | 98 ms |
| May 30, 2026 | 98 ms |
| Jun 6, 2026 | 98 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 102 ms |
| Aug 1, 2026 | 101 ms |
| Aug 8, 2026 | 101 ms |
| Aug 15, 2026 | 101 ms |
| Aug 22, 2026 | 102 ms |
| Aug 29, 2026 | 103 ms |
| Sep 5, 2026 | 103 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 108 ms |
| Sep 26, 2026 | 110 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 112 ms |
| Oct 24, 2026 | 113 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.3 s · 2.1 MB19 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.
Render-blocking requests
1.3 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
4,882 HTML elements
The page has 4,882 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Cookiebot and others), adding 2.0 MB and 900 ms of main-thread time.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
771 KiBAbout 771 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
401 KiB17 files are served with short cache lifetimes, so returning visitors download them again (401 KiB).
Google Tag Manager adds 318 ms
318 msGoogle Tag Manager costs a phone 318 ms of main-thread work and 582 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google/Doubleclick Ads adds 277 ms
277 msGoogle/Doubleclick Ads costs a phone 277 ms of main-thread work and 560 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Cookiebot adds 129 ms
129 msCookiebot costs a phone 129 ms of main-thread work and 456 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 101 ms
101 msKlaviyo costs a phone 101 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
260 ms · 64 KiBAbout 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 29.5 s
29.5 sThe page becomes fully interactive after 29.5 s. Good is under 3.8 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Where ideas have room to breathe: Ten creatives on the pers…”.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 385 ms
385 msScripts block taps and scrolling for 385 ms in total while the page loads. Good is under 200 ms.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 7.1 MB in 195 requests
7.1 MBYour homepage downloads 7.1 MB in 195 requests on a phone: images 4.5 MB (58), scripts 2.2 MB (76) and fonts 214 KiB (7). Under 2 MB keeps phones on slow connections fast.
22 images far larger than shown
2.0 MB22 images are downloaded at several times the size a phone draws them, for example 20260603_MONOCLE_eCOM_30_Shinto_Hand towel set_Charcoal_033. at 1,296 px wide, shown at 134 px. Resized copies would save about 2.0 MB.
23 images below the first screen load straight away
23 images further down the page (2.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
An image on the first screen is lazy-loaded
00HERO-JoanaAbreu-AbuDhabi-08_07207-PhotobyAllIsAmazing.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.0 g of CO₂ per visit
2.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.01 g of CO₂e: 240.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization, WebPage and WebSite) but with 1 problem, for example “WebPage: keywords is an empty list”.
275 internal links, 7 external
The homepage links to 275 pages on monocle.com and 7 external pages.
7 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “Monocle is a global briefing covering international affairs, business, design and culture through a magazine, radio sta…”.
One H1 headline
Your main headline reads: “Monocle Logo”.
Title: 44 characters
Your title is a healthy 44 characters: “Monocle - global affairs, culture and design”.
Canonical URL set
The canonical URL is https://monocle.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://monocle.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no https://monocle.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,208 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 180 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
38 small tap targets
38 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Location fetch error: [object GeolocationPositionError]”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,790 words of copy
The homepage carries about 1,790 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe” and “SHOP”.
14 calls to action
The homepage has 14 calls to action, for example “Subscribe”, “Shop” and “SHOP”.
5 short forms
5 short forms (4 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 22 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at monocle.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Analytics
- Google Tag Manager
- Hosting
- WordPress.com
Company
- Founded
- 2007
- Headquarters
- London
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on monocle.com, including 19 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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