Website review, no card needed

monocle.com logo

monocle.com website review

Visit site (opens in a new tab)Reviewed 1 November 202631 issues · 79 checks

This review found 31 issues worth fixing on monocle.com, 12 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.9 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.8 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
115 ms96 msMay 9Oct 24113 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026104 ms
May 16, 202698 ms
May 23, 202698 ms
May 30, 202698 ms
Jun 6, 202698 ms
Jun 13, 2026104 ms
Jun 20, 2026105 ms
Jun 27, 2026107 ms
Jul 4, 2026106 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026102 ms
Aug 1, 2026101 ms
Aug 8, 2026101 ms
Aug 15, 2026101 ms
Aug 22, 2026102 ms
Aug 29, 2026103 ms
Sep 5, 2026103 ms
Sep 12, 2026104 ms
Sep 19, 2026108 ms
Sep 26, 2026110 ms
Oct 3, 2026112 ms
Oct 10, 2026113 ms
Oct 17, 2026112 ms
Oct 24, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of monocle.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. monocle.com at 0.4 s0.4 s
  2. monocle.com at 0.8 s0.8 s
  3. monocle.com at 1.1 s1.1 s
  4. monocle.com at 1.5 s1.5 s
  5. monocle.com at 1.9 s1.9 s
  6. monocle.com at 2.3 s2.3 s
  7. monocle.com at 2.6 s2.6 s
  8. monocle.com at 3.0 s3.0 s

Speed

12 to fix59
  • Improve image delivery

    1.3 s · 2.1 MB

    19 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    1.3 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 4,882 HTML elements

    The page has 4,882 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Cookiebot and others), adding 2.0 MB and 900 ms of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    771 KiB

    About 771 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    401 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (401 KiB).

  • Google Tag Manager adds 318 ms

    318 ms

    Google Tag Manager costs a phone 318 ms of main-thread work and 582 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 277 ms

    277 ms

    Google/Doubleclick Ads costs a phone 277 ms of main-thread work and 560 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cookiebot adds 129 ms

    129 ms

    Cookiebot costs a phone 129 ms of main-thread work and 456 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 101 ms

    101 ms

    Klaviyo costs a phone 101 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    260 ms · 64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 29.5 s

    29.5 s

    The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Where ideas have room to breathe: Ten creatives on the pers…”.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 385 ms

    385 ms

    Scripts block taps and scrolling for 385 ms in total while the page loads. Good is under 200 ms.

  • 22 images without width and height

    22 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 7.1 MB in 195 requests

    7.1 MB

    Your homepage downloads 7.1 MB in 195 requests on a phone: images 4.5 MB (58), scripts 2.2 MB (76) and fonts 214 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 22 images far larger than shown

    2.0 MB

    22 images are downloaded at several times the size a phone draws them, for example 20260603_MONOCLE_eCOM_30_Shinto_Hand towel set_Charcoal_033. at 1,296 px wide, shown at 134 px. Resized copies would save about 2.0 MB.

  • 23 images below the first screen load straight away

    23 images further down the page (2.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    00HERO-JoanaAbreu-AbuDhabi-08_07207-PhotobyAllIsAmazing.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.0 g of CO₂ per visit

    2.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.01 g of CO₂e: 240.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9795
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization, WebPage and WebSite) but with 1 problem, for example “WebPage: keywords is an empty list”.

  • 275 internal links, 7 external

    The homepage links to 275 pages on monocle.com and 7 external pages.

7 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Monocle is a global briefing covering international affairs, business, design and culture through a magazine, radio sta…”.

  • One H1 headline

    Your main headline reads: “Monocle Logo”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Monocle - global affairs, culture and design”.

  • Canonical URL set

    The canonical URL is https://monocle.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://monocle.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://monocle.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,208 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 180 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 7385
  • 38 small tap targets

    38 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Location fetch error: [object GeolocationPositionError]”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,790 words of copy

    The homepage carries about 1,790 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe” and “SHOP”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Subscribe”, “Shop” and “SHOP”.

  • 5 short forms

    5 short forms (4 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 22 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies (measured from a US location before any click).

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at monocle.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Analytics
Google Tag Manager
Hosting
WordPress.com

Company

Founded
2007
Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 31 issues on monocle.com, including 19 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25