Website review, no card needed
monos.uk website review
Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 89 checks
This review found 33 issues worth fixing on monos.uk, 11 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #38,782 of 97,838 reviewed websitesbeats 55%
- #24,862 of 53,326 online storesbeats 47%
- #23,860 of 48,356 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 162 ms |
| May 30, 2026 | 157 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 164 ms |
| Jun 27, 2026 | 164 ms |
| Jul 4, 2026 | 160 ms |
| Jul 11, 2026 | 160 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 160 ms |
| Aug 15, 2026 | 161 ms |
| Aug 22, 2026 | 161 ms |
| Aug 29, 2026 | 156 ms |
| Sep 5, 2026 | 160 ms |
| Sep 12, 2026 | 162 ms |
| Sep 19, 2026 | 163 ms |
| Sep 26, 2026 | 165 ms |
| Oct 3, 2026 | 166 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 164 ms |
| Oct 31, 2026 | 170 ms |
| Nov 7, 2026 | 166 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
6,508 HTML elements
The page has 6,508 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Facebook and others), adding 2.1 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
750 ms · 834 KiBAbout 834 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
600 ms · 100 KiBAbout 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 545 ms
545 msGoogle Tag Manager costs a phone 545 ms of main-thread work and 842 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 323 KiB30 files are served with short cache lifetimes, so returning visitors download them again (323 KiB).
Shopify adds 202 ms
202 msShopify costs a phone 202 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.
Improve image delivery
73 KiB3 images could be 73 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
51 KiBPolyfills for old browsers add 51 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 45 ms
45 msYour server sent the HTML in 45 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 24.8 s
24.8 sThe page becomes fully interactive after 24.8 s. Good is under 3.8 s.
Largest Contentful Paint: 7.5 s
7.5 sYour largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 644 ms
644 msScripts block taps and scrolling for 644 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 162 ms to 166 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 125 ms
125 msReal visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 359 ms
359 msReal visitors wait 359 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 5.4 MB in 426 requests
5.4 MBYour homepage downloads 5.4 MB in 426 requests on a phone: scripts 2.4 MB (179), images 1.4 MB (35) and other files 901 KiB (178). Under 2 MB keeps phones on slow connections fast.
About 1.5 g of CO₂ per visit
1.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
38 text elements with low contrast
38 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
78 form fields without a label
78 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 26 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (82 characters)
Your title is 82 characters, so Google will cut it off around 60: “Monos | Premium Luggage & Travel Goods, Designed in Canada – Monos, United Kingdom”.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
244 internal links, 8 external
The homepage links to 244 pages on monos.uk and 8 external pages.
7 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Thoughtfully considered luggage designed to last. Carry-ons, check-in cases, and travel goods, backed by a lifetime war…”.
One H1 headline
Your main headline reads: “EARLYBLACKFRIDAY”.
Canonical URL set
The canonical URL is https://monos.uk/.
Structured data in place
Structured data found: OnlineStore and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://monos.uk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (951 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://monos.uk/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://monos.uk/collections/luggage and https://monos.uk/collections/check-in-luggage all use the title “Luggage & Hardside Suitcases | Carry-On & Check-In | Monos – Monos, U…”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://monos.uk/pages/retail-store-locations has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://monos.uk/pages/retail-store-locations has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25055221&Ver=2&mid=e1772431-3dd3-487e-8e88-af7ed0ca0bcb&bo=1&sid=4a06b1b0dde111f1b6cf9b754fec2ca2&vid=4a06cd50dde111f1ac89cd7d64b2edda&vids=1&msclkid=N&pi=918639831&lg.
204 small tap targets
204 of 264 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 473 words of copy
The homepage carries about 473 words of visible text.
4 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Shop Luggage”, “Shop Bags” and “Shop by journey”.
7 short forms
7 short forms (2 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at monos.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Hreflang Manager · Elevar Conversion Tracking · Okendo · Multifeeds · Klaviyo Email Marketing Sms · 56071677a62720b5cde4241477474f626e61c35a · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 5 open roles
- Teams
- Retail (3), Marketing (1), Owned Retail (1)
- Job board
- bamboohr
- Careers page
- monos.bamboohr.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on monos.uk, including 15 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.