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mont.com.au website review

Visit site (opens in a new tab)Reviewed 6 November 202637 issues · 90 checks

This review found 37 issues worth fixing on mont.com.au, 12 of them high impact, across 90 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.8 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
123 ms96 msMay 16Oct 31117 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202699 ms
May 23, 202699 ms
May 30, 202699 ms
Jun 6, 2026103 ms
Jun 13, 2026105 ms
Jun 20, 2026106 ms
Jun 27, 2026109 ms
Jul 4, 2026111 ms
Jul 11, 2026110 ms
Jul 18, 2026108 ms
Jul 25, 2026110 ms
Aug 1, 2026108 ms
Aug 8, 2026110 ms
Aug 15, 2026113 ms
Aug 22, 2026111 ms
Aug 29, 2026112 ms
Sep 5, 2026112 ms
Sep 12, 2026111 ms
Sep 19, 2026111 ms
Sep 26, 2026111 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026118 ms
Oct 24, 2026120 ms
Oct 31, 2026117 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mont.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mont.com.au at 0.4 s0.4 s
  2. mont.com.au at 0.8 s0.8 s
  3. mont.com.au at 1.1 s1.1 s
  4. mont.com.au at 1.5 s1.5 s
  5. mont.com.au at 1.9 s1.9 s
  6. mont.com.au at 2.3 s2.3 s
  7. mont.com.au at 2.6 s2.6 s
  8. mont.com.au at 3.0 s3.0 s

Speed

13 to fix52
  • Use efficient cache lifetimes

    6.1 s · 3.5 MB

    24 files are served with short cache lifetimes, so returning visitors download them again (3.5 MB).

  • Reduce unused JavaScript

    3.6 s · 593 KiB

    About 593 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • 6,692 HTML elements

    The page has 6,692 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    700 ms · 948 KiB

    3 images could be 948 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, theshoppad.net and Facebook and others), adding 4.6 MB and 1.1 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    600 ms · 60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    600 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • theshoppad.net adds 176 ms

    176 ms

    theshoppad.net costs a phone 176 ms of main-thread work and 3.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 363 ms

    363 ms

    Google Tag Manager costs a phone 363 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 111 ms

    111 ms

    Klaviyo costs a phone 111 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 24.9 s

    24.9 s

    Your largest element takes 24.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 26.1 s

    26.1 s

    The page becomes fully interactive after 26.1 s. Good is under 3.8 s.

  • Speed Index: 11.1 s

    11.1 s

    Visually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 99 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 407 ms

    407 ms

    Scripts block taps and scrolling for 407 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 112 ms

    112 ms

    Real visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 623 ms

    623 ms

    Real visitors wait 623 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.5 MB in 225 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 225 requests on a phone: images 3.0 MB (8), scripts 1.8 MB (85) and other files 802 KiB (108). Under 2 MB keeps phones on slow connections fast.

  • About 1.8 g of CO₂ per visit

    1.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 219.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9291
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 1,394 internal links, 7 external

    The homepage links to 1,394 pages on mont.com.au and 7 external pages.

8 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Fiercely committed to better gear for the wild since 1981. Shop at Mont for all your adventure gear needs, expert advic…”.

  • One H1 headline

    Your main headline reads: “"MAKING PRODUCTS THAT LAST IS ONE OF THE BEST THINGS THAT WE CAN DO"”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Mont Adventure Equipment | Premium Outdoor Gear Since 1981”.

  • Canonical URL set

    The canonical URL is https://www.mont.com.au/.

  • Structured data in place

    Structured data found: Organization, Store and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mont.com.au/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,311 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.mont.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.mont.com.au/collections/sub-alpine-winter-tents and https://www.mont.com.au/collections/winter-tents have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 55 small tap targets

    55 of 102 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix89
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 411 words of copy

    The homepage carries about 411 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “EVERY ORDER PLANTS TREES” and “Contact Us”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop by Capacity”, “Shop by Activity” and “Contact”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 13 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mont.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Klaviyo Email Marketing Sms · Hreflang Tags · Easylocation · amazonaws.com · w3apps.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Canberra

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on mont.com.au, including 22 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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