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montrealweights.ca website review

Visit site (opens in a new tab)Reviewed 8 November 202631 issues · 100 checks

This review found 31 issues worth fixing on montrealweights.ca, 12 of them high impact, across 100 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
230 ms189 msMay 16Oct 31219 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026194 ms
May 23, 2026195 ms
May 30, 2026196 ms
Jun 6, 2026199 ms
Jun 13, 2026202 ms
Jun 20, 2026204 ms
Jun 27, 2026205 ms
Jul 4, 2026206 ms
Jul 11, 2026208 ms
Jul 18, 2026208 ms
Jul 25, 2026204 ms
Aug 1, 2026204 ms
Aug 8, 2026209 ms
Aug 15, 2026213 ms
Aug 22, 2026220 ms
Aug 29, 2026220 ms
Sep 5, 2026219 ms
Sep 12, 2026215 ms
Sep 19, 2026216 ms
Sep 26, 2026220 ms
Oct 3, 2026221 ms
Oct 10, 2026225 ms
Oct 17, 2026225 ms
Oct 24, 2026224 ms
Oct 31, 2026219 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of montrealweights.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. montrealweights.ca at 0.6 s0.6 s
  2. montrealweights.ca at 1.2 s1.2 s
  3. montrealweights.ca at 1.7 s1.7 s
  4. montrealweights.ca at 2.3 s2.3 s
  5. montrealweights.ca at 2.9 s2.9 s
  6. montrealweights.ca at 3.5 s3.5 s
  7. montrealweights.ca at 4.1 s4.1 s
  8. montrealweights.ca at 4.6 s4.6 s

montrealweights.ca does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix63
  • Avoid multiple page redirects

    7.8 s

    The page goes through 1 redirect before it starts loading, costing about 7.8 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    1.2 s · 682 KiB

    About 682 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 679 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (679 KiB).

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ContentSquare and Clarity and others), adding 1.9 MB and 683 ms of main-thread time.

  • Render-blocking requests

    600 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Google Tag Manager adds 433 ms

    433 ms

    Google Tag Manager costs a phone 433 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 60 KiB

    1 image could be 60 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 858 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 28.8 s

    28.8 s

    Your largest element takes 28.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Montreal Weights athletes training with adjustable dumbbells”.

  • Time to Interactive: 29.8 s

    29.8 s

    The page becomes fully interactive after 29.8 s. Good is under 3.8 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 225 ms

    225 ms

    Real visitors wait 225 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 124 ms

    124 ms

    Scripts block the page for only 124 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.2 MB in 296 requests

    8.2 MB

    Your homepage downloads 8.2 MB in 296 requests on a phone: fonts 2.8 MB (36), scripts 2.8 MB (113) and images 2.1 MB (50). Under 2 MB keeps phones on slow connections fast.

  • About 2.3 g of CO₂ per visit

    2.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.34 g of CO₂e: 280.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8588
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 48 text elements with low contrast

    48 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • [role]s are not contained by their required parent element

    [role]s are not contained by their required parent element (4 elements).

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 24 links without text

    24 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 155 internal links, 5 external

    The homepage links to 155 pages on montrealweights.ca and 5 external pages.

8 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Montreal Weights is an online Canadian weights retailer with high quality affordable home gym equipment. Dumbbells, Bar…”.

  • One H1 headline

    Your main headline reads: “EARLY BLACK FRIDAY”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Home Gym Equipment Canada | Montreal Weights”.

  • Canonical URL set

    The canonical URL is https://montrealweights.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://montrealweights.ca/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,401 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    /customer_authentication/redirect, /policies/shipping-policy, /collections/bestsellers, /collections/bundles, /collections/walking-pads and /collections/cable-machines have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Contentsquare tag 304568 skipped: another Contentsquare tag already runs”.

2 checks passed
  • Tap targets are thumb-sized

    46 of 49 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://montrealweights.ca/customer_authentication/redirect?locale=en&region_country=CA.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (montrealweights.ca).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE1 verifies for montrealweights.ca and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://montrealweights.ca redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    montrealweights.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    montrealweights.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 6 years old

    6 years

    montrealweights.ca was registered in Jun 2020 through Tucows.com Co.. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    montrealweights.ca is registered until Jun 2027.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 823 words of copy

    The homepage carries about 823 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “SHOP NOW”, “Shop & Save” and “Shop now”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 32 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be montrealweights.ca is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mail.zendesk.com ~all”.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Visually A B Testing Cro · Upstack Data Tracking Pixel · Klaviyo Email Marketing Sms · Videowise Video Commerce · Notifyme Warnings And Labels · Langify · Judge Me Reviews · Rebuy Personalization Engine · Affirm · Alertify Product Warning · provesrc.com · cloudfront.net · rebuyengine.com · nice-team.net · kxcdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Montreal

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 31 issues on montrealweights.ca, including 13 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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