moonpie.com website review

33 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

About 304 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

About 274 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 61 (desktop: 80). Pages that score under 90 lose visitors before the first paint.

2 images could be 179 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

5 third-party services load with your homepage (Google Tag Manager, Google CDN and cdn-cookieyes.com and others), adding 453 KiB and 149 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

1 long task block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

22 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to enhance your browsing experience, serve p…”.

The page becomes fully interactive after 17.2 s. Good is under 3.8 s.

The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

Real visitors wait 868 ms for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

42 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 112 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.1 MB in 52 requests on a phone: media 1.2 MB (2), images 707 KiB (24) and scripts 680 KiB (10). Under 2 MB keeps phones on slow connections fast.

6 images (582 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image is downloaded at several times the size a phone draws it, for example slider-moonpie-general-fade-02.jpg at 1,400 px wide, shown at 390 px. Resized copies would save about 57 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA roles used must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

4 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No XML sitemap at https://www.moonpie.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at moonpie.com/robots.txt, the first file search crawlers ask for.

2 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 56 pages on moonpie.com and 24 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.moonpie.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

13 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

4 images are served at too low a resolution for sharp phone screens.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 110 words of visible text; thin pages give Google and first-time buyers little to go on.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 1 cookie (measured from a US location before any click).

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.