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mooui.com website review
Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 76 checks
This review found 31 issues worth fixing on mooui.com, 14 of them high impact, across 76 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Improve image delivery
21.5 s · 5.2 MB83 images could be 5.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 21.5 s faster on a phone.
Reduce unused JavaScript
2.7 s · 518 KiBAbout 518 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Render-blocking requests
1.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
9,121 HTML elements
The page has 9,121 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
750 ms · 152 KiB20 files are served with short cache lifetimes, so returning visitors download them again (152 KiB).
Reduce unused CSS
750 ms · 76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and JSDelivr CDN and others), adding 1.1 MB and 200 ms of main-thread time.
Shopify adds 118 ms
118 msShopify costs a phone 118 ms of main-thread work and 890 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.
Legacy JavaScript
7 KiBPolyfills for old browsers add 7 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 81 ms
81 msYour server sent the HTML in 81 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 48.6 s
48.6 sYour largest element takes 48.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slideshow Image 2”.
Time to Interactive: 49.2 s
49.2 sThe page becomes fully interactive after 49.2 s. Good is under 3.8 s.
Speed Index: 13.1 s
13.1 sVisually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.17
0.17The layout shifts by 0.17 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 277 ms
277 msScripts block taps and scrolling for 277 ms in total while the page loads. Good is under 200 ms.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 9.8 MB in 318 requests
9.8 MBYour homepage downloads 9.8 MB in 318 requests on a phone: images 7.3 MB (94), scripts 1.1 MB (88) and other files 978 KiB (118). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
MOOUINATAL_679_ea4c2791-677c-4d8f-8c3f-0572cd70113c.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (151 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.8 g of CO₂ per visit
2.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.78 g of CO₂e: 334.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
53 text elements with low contrast
53 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
13 elements hidden from screen readers can still receive keyboard focus.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (32 elements).
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 H1 headlines
There are 4 <h1> headlines (“Let the Christmas Magic Begin!”, “WALLPAPERS AND WALL PANELS” and “the best choice for kids’ bedding”). One clear main headline is easier for people and search engines.
11 links with vague text
11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
345 internal links, 0 external
The homepage links to 345 pages on mooui.com and 0 external pages.
7 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “The #1 design brand for babies and kids decor @amomooui shipping worldwide from Spain. Bedding, Wallpapers, Decorations…”.
Title: 61 characters
Your title is a healthy 61 characters: “Original Kids' Bedding & Wallpapers | MOOUI – MOOUI Barcelona”.
Canonical URL set
The canonical URL is https://www.mooui.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mooui.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,166 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
/collections/sale-30, /collections/sale-20, /collections/sale-15 and /collections/bed-bumpers have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/pages/about-us, /pages/contact, /pages/wholesale, /collections/mooui-sale, /collections/sale-30 and /collections/sale-20 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 136 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
218 of 225 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: “OVER 100.000 CUSTOMERS”. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,777 words of copy
The homepage carries about 1,777 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
30 calls to action
The homepage has 30 calls to action, for example “CONTACT US”, “Learn more” and “Join”.
80 short forms
80 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mooui.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Consentmo GDPR Compliance;Shopify;Shopify Local Pickup;Shopify Plus;Shopify POS
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on mooui.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.