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mooui.com website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 76 checks

This review found 31 issues worth fixing on mooui.com, 14 of them high impact, across 76 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of mooui.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mooui.com at 0.9 s0.9 s
  2. mooui.com at 1.9 s1.9 s
  3. mooui.com at 2.8 s2.8 s
  4. mooui.com at 3.8 s3.8 s
  5. mooui.com at 4.7 s4.7 s
  6. mooui.com at 5.7 s5.7 s
  7. mooui.com at 6.6 s6.6 s
  8. mooui.com at 7.5 s7.5 s

Speed

10 to fix52
  • Improve image delivery

    21.5 s · 5.2 MB

    83 images could be 5.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 21.5 s faster on a phone.

  • Reduce unused JavaScript

    2.7 s · 518 KiB

    About 518 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 9,121 HTML elements

    The page has 9,121 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    750 ms · 152 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (152 KiB).

  • Reduce unused CSS

    750 ms · 76 KiB

    About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and JSDelivr CDN and others), adding 1.1 MB and 200 ms of main-thread time.

  • Shopify adds 118 ms

    118 ms

    Shopify costs a phone 118 ms of main-thread work and 890 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 81 ms

    81 ms

    Your server sent the HTML in 81 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix50
  • Largest Contentful Paint: 48.6 s

    48.6 s

    Your largest element takes 48.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slideshow Image 2”.

  • Time to Interactive: 49.2 s

    49.2 s

    The page becomes fully interactive after 49.2 s. Good is under 3.8 s.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.17

    0.17

    The layout shifts by 0.17 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 277 ms

    277 ms

    Scripts block taps and scrolling for 277 ms in total while the page loads. Good is under 200 ms.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix64
  • Page weight: 9.8 MB in 318 requests

    9.8 MB

    Your homepage downloads 9.8 MB in 318 requests on a phone: images 7.3 MB (94), scripts 1.1 MB (88) and other files 978 KiB (118). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    MOOUINATAL_679_ea4c2791-677c-4d8f-8c3f-0572cd70113c.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images in older formats

    3 images (151 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.8 g of CO₂ per visit

    2.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.78 g of CO₂e: 334.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8290
  • 53 text elements with low contrast

    53 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    13 elements hidden from screen readers can still receive keyboard focus.

  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (32 elements).

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 4 H1 headlines

    There are 4 <h1> headlines (“Let the Christmas Magic Begin!”, “WALLPAPERS AND WALL PANELS” and “the best choice for kids’ bedding”). One clear main headline is easier for people and search engines.

  • 11 links with vague text

    11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 345 internal links, 0 external

    The homepage links to 345 pages on mooui.com and 0 external pages.

7 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “The #1 design brand for babies and kids decor @amomooui shipping worldwide from Spain. Bedding, Wallpapers, Decorations…”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Original Kids' Bedding & Wallpapers | MOOUI – MOOUI Barcelona”.

  • Canonical URL set

    The canonical URL is https://www.mooui.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mooui.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,166 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    /collections/sale-30, /collections/sale-20, /collections/sale-15 and /collections/bed-bumpers have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /pages/about-us, /pages/contact, /pages/wholesale, /collections/mooui-sale, /collections/sale-30 and /collections/sale-20 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 136 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 92100
  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    218 of 225 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: “OVER 100.000 CUSTOMERS”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,777 words of copy

    The homepage carries about 1,777 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “CONTACT US”, “Learn more” and “Join”.

  • 80 short forms

    80 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mooui.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Consentmo GDPR Compliance;Shopify;Shopify Local Pickup;Shopify Plus;Shopify POS
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on mooui.com, including 16 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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