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morelabs.com website review

Visit site (opens in a new tab)Reviewed 10 November 202622 issues · 57 checks

This review found 22 issues worth fixing on morelabs.com, 7 of them high impact, across 57 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.7 sMay 23Nov 72.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Oct 17, 20262.4 s
Oct 24, 20262.3 s
Oct 31, 20262.2 s
Nov 7, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
307 ms117 msMay 23Nov 7285 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026157 ms
May 30, 2026156 ms
Jun 6, 2026154 ms
Jun 13, 2026154 ms
Jun 20, 2026145 ms
Jun 27, 2026144 ms
Jul 4, 2026149 ms
Jul 11, 2026145 ms
Jul 18, 2026145 ms
Jul 25, 2026139 ms
Aug 1, 2026141 ms
Aug 8, 2026153 ms
Aug 15, 2026163 ms
Aug 22, 2026179 ms
Aug 29, 2026174 ms
Sep 5, 2026164 ms
Sep 12, 2026170 ms
Sep 19, 2026171 ms
Sep 26, 2026180 ms
Oct 3, 2026211 ms
Oct 10, 2026232 ms
Oct 17, 2026232 ms
Oct 24, 2026224 ms
Oct 31, 2026204 ms
Nov 7, 2026285 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

6 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 298 ms

    298 ms

    Real visitors wait 298 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 56% slower for real visitors

    +56%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 157 ms to 285 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 819 ms

    819 ms

    Real visitors wait 819 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

Images and page weight

3 to fix53
  • Page weight: 4.3 MB

    4.3 MB

    Your homepage downloads 4.3 MB on a phone, 790 KiB of it images (18%). Under 2 MB keeps phones on slow connections fast.

  • 11 images below the first screen load straight away

    11 images further down the page (446 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    57 KiB

    3 images are downloaded at several times the size a phone draws them, for example Instagram_1.png at 400 px wide, shown at 110 px. Resized copies would save about 57 KiB.

  • About 1.2 g of CO₂ per visit

    1.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.20 g of CO₂e: 144.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fix90
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (38 elements)

    All page content should be contained by landmarks: 38 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

100
  • 177 internal links, 5 external

    The homepage links to 177 pages on morelabs.com and 5 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Meet your new favorite drinking buddy. More Labs crafts functional drinks for recovery, focus & sleep - science-backed,…”.

  • One H1 headline

    Your main headline reads: “Say hello to your new favorite drinking buddy”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Buy Morning Recovery Drink - Feel Better Tomorrow | More Labs”.

  • Canonical URL set

    The canonical URL is https://www.morelabs.com/.

  • Structured data in place

    Structured data found: Brand, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.morelabs.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,545 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.morelabs.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix78
  • 1 page points its canonical at the homepage

    https://www.morelabs.com/discount/GATHER25 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://www.morelabs.com/discount/GATHER25 all use the title “Buy Morning Recovery Drink - Feel Better Tomorrow | More Labs”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages without an H1

    https://www.morelabs.com/pages/subscribe, https://www.morelabs.com/pages/science, https://www.morelabs.com/pages/guarantee, https://www.morelabs.com/pages/retail-locator, https://www.morelabs.com/pages/about-us and https://www.morelabs.com/pages/faq have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fix93
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

2 checks passed
  • Tap targets are thumb-sized

    46 of 51 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,447 words of copy

    The homepage carries about 1,447 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “shop morning recovery”.

  • 88 calls to action

    The homepage has 88 calls to action, for example “Shop Now”, “shop” and “subscribe”.

  • 33 short forms

    33 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 78 testimonial or review blocks, 4 customer or partner logos, a star rating, 1 trust badge and “1,000,000+ customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 41 cookies set on arrival

    41

    Opening the homepage sets 41 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 68 other companies contacted

    Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at morelabs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Fondue Cashback Promotions · Triplewhale · Okendo · Videowise Connect · Postscript Sms Marketing · Klaviyo Email Marketing Sms · Mntn · Checkmate · Upsell Koala Discount · Avada Cookie Bar · Test Sms · cloudfront.net · addons.business

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 22 issues on morelabs.com, including 6 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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