morfit.com.au website review

A phone's processor spends 4.2 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Hotjar and TikTok and others), adding 661 KiB and 1.2 s of main-thread time.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

Google Tag Manager costs a phone 405 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 270 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 160 ms faster on a phone.

Hotjar costs a phone 347 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 long tasks block the main thread while loading, the longest for 330 ms. During a long task the page ignores taps.

About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

1 image could be 15 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 11.8 s. Good is under 3.8 s.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Drive in comfort, arrive pain-free Morfit® is the revolutio…”.

Scripts block taps and scrolling for 960 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.9 MB in 166 requests on a phone: media 1.6 MB (2), scripts 819 KiB (43) and other files 738 KiB (95). Under 2 MB keeps phones on slow connections fast.

1 image (124 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 tap targets are too small or too close together to hit reliably with a finger.

12 images have no alt text, which hurts accessibility and image search.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your title is 77 characters, so Google will cut it off around 60: “Morfit® Lumbar Support | Back Pain Relief for Driving – Morfit Lumbar Support”.

Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 41 pages on morfit.com.au and 11 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://www.morfit.com.au/pages/shipping-policy, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.morfit.com.au/products/3-in-1-wedge, https://www.morfit.com.au/products/featherforme-pillow, https://www.morfit.com.au/blogs/back-pain-relief-section and https://www.morfit.com.au/pages/how-morfit-works have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.morfit.com.au/pages/terms-and-conditions, https://www.morfit.com.au/pages/privacy-policy and https://www.morfit.com.au/pages/cookies-policy use the same meta description. A description written for each page earns more clicks.

https://www.morfit.com.au/blogs/back-pain-relief-section, https://www.morfit.com.au/pages/faq, https://www.morfit.com.au/pages/morfitstory and https://www.morfit.com.au/pages/how-morfit-works have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.morfit.com.au/pages/morfitstory and https://www.morfit.com.au/pages/how-morfit-works took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97071167&tm=gtm002&Ver=2&mid=76735e49-b2a8-4e58-aca1-022ad5facc37&bo=1&sid=58de9b80de5b11f1a57b59f79d46f720&vid=58dec7e0de5b11f18aedd90c492a7e65&vids=1&msclkid=N&gtm_t.

1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 896 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.