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morkasshoes.com website review

Visit site (opens in a new tab)Reviewed 13 November 202634 issues · 83 checks

This review found 34 issues worth fixing on morkasshoes.com, 12 of them high impact, across 83 checks. The most urgent: page weight: 30.9 MB in 257 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s875 msMay 23Nov 71.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.5 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.4 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.5 s
Sep 19, 20261.2 s
Sep 26, 20261.1 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 2026982 ms
Oct 24, 2026997 ms
Oct 31, 20261.0 s
Nov 7, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
198 ms152 msMay 23Nov 7179 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026160 ms
May 30, 2026157 ms
Jun 6, 2026158 ms
Jun 13, 2026162 ms
Jun 20, 2026159 ms
Jun 27, 2026158 ms
Jul 4, 2026172 ms
Jul 11, 2026172 ms
Jul 18, 2026172 ms
Jul 25, 2026172 ms
Aug 1, 2026171 ms
Aug 8, 2026172 ms
Aug 15, 2026180 ms
Aug 22, 2026193 ms
Aug 29, 2026193 ms
Sep 5, 2026193 ms
Sep 12, 2026188 ms
Sep 19, 2026180 ms
Sep 26, 2026172 ms
Oct 3, 2026171 ms
Oct 10, 2026172 ms
Oct 17, 2026173 ms
Oct 24, 2026179 ms
Oct 31, 2026182 ms
Nov 7, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of morkasshoes.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. morkasshoes.com at 0.7 s0.7 s
  2. morkasshoes.com at 1.4 s1.4 s
  3. morkasshoes.com at 2.1 s2.1 s
  4. morkasshoes.com at 2.7 s2.7 s
  5. morkasshoes.com at 3.4 s3.4 s
  6. morkasshoes.com at 4.1 s4.1 s
  7. morkasshoes.com at 4.8 s4.8 s
  8. morkasshoes.com at 5.5 s5.5 s

Speed

9 to fix62
  • Reduce unused JavaScript

    1.1 s · 357 KiB

    About 357 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    819 KiB

    8 images could be 819 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ContentSquare, Klaviyo and Clarity and others), adding 784 KiB and 607 ms of main-thread time.

  • Use efficient cache lifetimes

    300 ms · 49 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (49 KiB).

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    300 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • ContentSquare adds 252 ms

    252 ms

    ContentSquare costs a phone 252 ms of main-thread work and 185 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 56 ms

    56 ms

    Shopify costs a phone 56 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.2 s

    12.2 s

    Your largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.3 s

    12.3 s

    The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 212 ms

    212 ms

    Real visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 160 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 532 ms

    532 ms

    Real visitors wait 532 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 10 ms

    10 ms

    Scripts block the page for only 10 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix64
  • Page weight: 30.9 MB in 257 requests

    30.9 MB

    Your homepage downloads 30.9 MB in 257 requests on a phone: media 27.3 MB (2), images 1.7 MB (34) and scripts 863 KiB (87). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    30_1ffcdc43-2fb6-4ca6-9d97-dc20a0775589.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 8.8 g of CO₂ per visit

    8.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.76 g of CO₂e: 1051.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9793
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 53 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Morkas Shoes - Botas, Espadrilles, Alpargatas, Slippers, Cuñas, Tenis”.

  • Meta description is long (170 characters)

    Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (LocalBusiness, Organization, ShoeStore and Store) but with 2 problems, for example “LocalBusiness: sameAs is an empty list”.

  • 96 internal links, 6 external

    The homepage links to 96 pages on morkasshoes.com and 6 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Nuevas bailarinas”.

  • Canonical URL set

    The canonical URL is https://morkasshoes.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://morkasshoes.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (770 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://morkasshoes.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 2 pages share a title

    https://morkasshoes.com/collections/vestidos and https://morkasshoes.com/collections/vestidos-1 all use the title “Vestidos”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 pages without a meta description

    https://morkasshoes.com/collections/rebajas, https://morkasshoes.com/collections/ballerinas, https://morkasshoes.com/collections/mocasin, https://morkasshoes.com/collections/plataforma-baja, https://morkasshoes.com/collections/vestidos and https://morkasshoes.com/collections/vestidos-1 and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    37 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 439 words of copy

    The homepage carries about 439 words of visible text.

3 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at morkasshoes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Microsoft Clarity · Eaze Button · Klaviyo Email Marketing Sms · Essential Icon Badge Banners · nfcube.com · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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