mosestaps.shop website review

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

10 files are served with short cache lifetimes, so returning visitors download them again (102 KiB).

About 115 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

6 third-party services load with your homepage (Intercom, Cookiebot and Shopify and others), adding 647 KiB and 501 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.

5 images could be 39 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

9 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Triple Bundle - Cover”.

The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 257 requests on a phone: other files 853 KiB (120), scripts 716 KiB (79) and images 666 KiB (25). Under 2 MB keeps phones on slow connections fast.

a3dc4aaa-a2e2-4871-96bf-316b6ba95527_c5c8ff89-f42a-4cef-817d is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 13 characters: “MOSES & TAPS™”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 51 pages on mosestaps.shop and 8 external pages.

https://mosestaps.shop/en/collections/all, https://mosestaps.shop/en/collections/editions, https://mosestaps.shop/en/policies/shipping-policy, https://mosestaps.shop/en/collections/books, https://mosestaps.shop/en/collections/scrabble%E2%84%A2 and https://mosestaps.shop/en/collections/throw-up%E2%84%A2 and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://mosestaps.shop/en/collections/scrabble%E2%84%A2, whose canonical is https://mosestaps.shop/en/collections/scrabble%e2%84%a2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

11 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 95 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 9 cookies (measured from a US location before any click).

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.