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motor1.com website review

Visit site (opens in a new tab)Reviewed 11 October 202639 issues · 94 checks

This review found 39 issues worth fixing on motor1.com, 13 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.1 sApr 18Oct 31.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.1 s
Apr 25, 20261.2 s
May 2, 20261.2 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
256 ms189 msApr 18Oct 3223 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026242 ms
Apr 25, 2026239 ms
May 2, 2026236 ms
May 9, 2026227 ms
May 16, 2026222 ms
May 23, 2026218 ms
May 30, 2026204 ms
Jun 6, 2026197 ms
Jun 13, 2026203 ms
Jun 20, 2026205 ms
Jun 27, 2026208 ms
Jul 4, 2026211 ms
Jul 11, 2026204 ms
Jul 18, 2026200 ms
Jul 25, 2026202 ms
Aug 1, 2026222 ms
Aug 8, 2026228 ms
Aug 15, 2026233 ms
Aug 22, 2026236 ms
Aug 29, 2026242 ms
Sep 5, 2026248 ms
Sep 12, 2026245 ms
Sep 19, 2026244 ms
Sep 26, 2026227 ms
Oct 3, 2026223 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of motor1.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. motor1.com at 0.7 s0.7 s
  2. motor1.com at 1.4 s1.4 s
  3. motor1.com at 2.1 s2.1 s
  4. motor1.com at 2.8 s2.8 s
  5. motor1.com at 3.5 s3.5 s
  6. motor1.com at 4.2 s4.2 s
  7. motor1.com at 4.9 s4.9 s
  8. motor1.com at 5.6 s5.6 s

Speed

11 to fix52
  • Render-blocking requests

    1.6 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.6 s.

  • Main-thread work: 6.6 s

    A phone's processor spends 6.6 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google/Doubleclick Ads, GeoEdge and relevant-digital.com and others), adding 2.0 MB and 1.4 s of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 917 KiB

    130 files are served with short cache lifetimes, so returning visitors download them again (917 KiB).

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 66). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    902 KiB

    About 902 KiB of JavaScript is downloaded but never used on this page.

  • Google/Doubleclick Ads adds 363 ms

    363 ms

    Google/Doubleclick Ads costs a phone 363 ms of main-thread work and 559 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • GeoEdge adds 235 ms

    235 ms

    GeoEdge costs a phone 235 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 281 ms. During a long task the page ignores taps.

  • 2,686 HTML elements

    The page has 2,686 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • relevant-digital.com adds 227 ms

    227 ms

    relevant-digital.com costs a phone 227 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    120 KiB

    Polyfills for old browsers add 120 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    70 KiB

    4 images could be 70 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 53.0 s

    53.0 s

    The page becomes fully interactive after 53.0 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 242 ms to 223 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 177 ms

    177 ms

    Real visitors wait 177 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 523 ms

    523 ms

    Real visitors wait 523 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 1,064 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 1,064 requests on a phone: scripts 3.2 MB (136), other files 789 KiB (550) and images 631 KiB (274). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (74 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.39 g of CO₂e: 167.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8189
  • Certain ARIA roles must contain particular children (4 elements)

    Certain ARIA roles must contain particular children: 4 elements on the page fail this check, rated critical by axe-core.

  • 36 text elements with low contrast

    36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 28 tap targets too small

    28 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA input fields must have an accessible name (4 elements)

    ARIA input fields must have an accessible name: 4 elements on the page fail this check, rated serious by axe-core.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 37 links without text

    37 visible links have no text or label, so screen readers cannot say where they go.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (13 elements)

    Alternative text of images should not be repeated as text: 13 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 79 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 370 internal links, 24 external

    The homepage links to 370 pages on motor1.com and 24 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Motor1 brings car buyers, owners and enthusiasts automotive news coverage, reviews, tips, viral owner experience storie…”.

  • One H1 headline

    Your main headline reads: “Car News, Reviews, Owner Tips and Information | Motor1.com”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Car News, Reviews, Owner Tips and Information | Motor1.com”.

  • Canonical URL set

    The canonical URL is https://www.motor1.com/.

  • Structured data in place

    Structured data found: ItemList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.motor1.com/sitemaps/www/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.motor1.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,804 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 154 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 40 third-party cookies

    40 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 17 small tap targets

    17 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '[object Window]'”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,053 words of copy

    The homepage carries about 1,053 words of visible text.

2 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Why Buy?”, “Register / Sign In” and “Sign Up / log in”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 41 cookies set on arrival

    41

    Opening the homepage sets 41 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 76 other companies contacted

    Loading the homepage contacts 76 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at motor1.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 39 issues on motor1.com, including 17 speed issues, 1 SEO issue and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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