motortrend.com website review

Not measured in this review.

• Largest content (LCP) got 26% slower for real visitors

  +26%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Real-user TTFB: 1.0 s

  1.0 s

  Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

• Tap response (INP) held steady for real visitors

  +1%

  Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 93 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.6 MB

  3.6 MB

  Your homepage downloads 3.6 MB on a phone, 443 KiB of it images (12%). Under 2 MB keeps phones on slow connections fast.

• 1 image in older formats

  1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• 1 image below the first screen load straight away

  1 image further down the page (30 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  Elements (1)

• About 1.0 g of CO₂ per visit

  1.02 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Alternative text of images should not be repeated as text (1 element)

  Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• 69 internal links, 12 external

  The homepage links to 69 pages on motortrend.com and 12 external pages.

• Parts of the site are closed to 2 AI crawlers

  Your robots.txt lets ChatGPT search (OAI-SearchBot) and ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

• No llms.txt

  There is no https://www.motortrend.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• Opted out of AI training for 2 crawlers

  robots.txt blocks Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

• 1 page without an H1

  https://www.motortrend.com/car-finder has no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 925 words of copy

  The homepage carries about 925 words of visible text.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Amazon Ads, Amplitude, Comscore, Google Ads and Google Analytics and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

• 28 cookies set on arrival

  28

  Opening the homepage sets 28 cookies (measured from a US location before any click).

• 45 other companies contacted

  Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.