Website review, no card needed

mountaire.com logo

mountaire.com website review

Visit site (opens in a new tab)Reviewed 1 November 202642 issues · 87 checks

This review found 42 issues worth fixing on mountaire.com, 14 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.5 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.7 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.7 s
Oct 3, 20262.8 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
143 ms116 msMay 9Oct 24136 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026121 ms
May 16, 2026119 ms
May 23, 2026127 ms
May 30, 2026127 ms
Jun 6, 2026128 ms
Jun 13, 2026131 ms
Jun 20, 2026128 ms
Jun 27, 2026125 ms
Jul 4, 2026125 ms
Jul 11, 2026124 ms
Jul 18, 2026131 ms
Jul 25, 2026134 ms
Aug 1, 2026133 ms
Aug 8, 2026130 ms
Aug 15, 2026129 ms
Aug 22, 2026130 ms
Aug 29, 2026130 ms
Sep 5, 2026135 ms
Sep 12, 2026134 ms
Sep 19, 2026135 ms
Sep 26, 2026137 ms
Oct 3, 2026140 ms
Oct 10, 2026139 ms
Oct 17, 2026137 ms
Oct 24, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mountaire.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mountaire.com at 0.5 s0.5 s
  2. mountaire.com at 0.9 s0.9 s
  3. mountaire.com at 1.4 s1.4 s
  4. mountaire.com at 1.9 s1.9 s
  5. mountaire.com at 2.4 s2.4 s
  6. mountaire.com at 2.8 s2.8 s
  7. mountaire.com at 3.3 s3.3 s
  8. mountaire.com at 3.8 s3.8 s

Speed

7 to fix57
  • Use efficient cache lifetimes

    1.6 s · 10.6 MB

    79 files are served with short cache lifetimes, so returning visitors download them again (10.6 MB).

  • Render-blocking requests

    2.2 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Improve image delivery

    150 ms · 1.4 MB

    11 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    450 ms · 826 KiB

    About 826 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.5 MB and 646 ms of main-thread time.

  • Google CDN adds 432 ms

    432 ms

    Google CDN costs a phone 432 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    230 ms · 119 KiB

    119 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    230 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 230 ms faster on a phone.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 17.0 s

    17.0 s

    The page becomes fully interactive after 17.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “feeding-the-world”. Most of its time is resource load delay (2.8 s).

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.216

    0.216

    The layout shifts by 0.216 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 210 ms

    210 ms

    Scripts block taps and scrolling for 210 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 121 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 133 ms

    133 ms

    Real visitors wait 133 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

Images and page weight

5 to fix28
  • Page weight: 12.5 MB in 103 requests

    12.5 MB

    Your homepage downloads 12.5 MB in 103 requests on a phone: media 5.8 MB (2), images 4.1 MB (38) and scripts 1.6 MB (30). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    TW3_8110-e1669841945663-960x660.png weighs 738 KiB. On a phone connection a single image that size takes seconds.

  • 18 images in older formats

    18 images (2.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 10 images below the first screen load straight away

    10 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    205 KiB

    2 images are downloaded at several times the size a phone draws them, for example Homepage-Still-Image-dark-1.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 205 KiB.

  • About 3.5 g of CO₂ per visit

    3.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.54 g of CO₂e: 425.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8492
  • Unlabelled dropdowns

    1 dropdown has no label.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • All page content should be contained by landmarks (29 elements)

    All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.

  • 9 form fields without a label

    9 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8582
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Fresh Chicken Products Manufacturer | Mountaire Farms Mountaire Farms”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.arkbluecross.com/mrf, so Google discovers your pages only by following links.

  • 19 links crawlers can't follow

    19 links have no real href, so search engines can't follow them.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 72 internal links, 8 external

    The homepage links to 72 pages on mountaire.com and 8 external pages.

5 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Mountaire Farms is a fast growing agricultural food processing company specialized in fresh chicken products. Learn mor…”.

  • One H1 headline

    Your main headline reads: “Homepage”.

  • Canonical URL set

    The canonical URL is https://mountaire.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no https://mountaire.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (710 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://mountaire.com/mountaire-offers-free-grain-safety-and-engulfment-training-to-farmers-first-responders, https://mountaire.com/amanda-irwin-adds-ceo-to-her-title, https://mountaire.com/in-their-own-words-rina-vo and https://mountaire.com/recipe/tuscan-chicken-confit have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    12 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 9-field form

    Your longest form asks for 9 fields (4 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 384 words of copy

    The homepage carries about 384 words of visible text.

3 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “APPLY NOW”, “Learn More” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mountaire.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2020.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
DigitalOcean

Company

Founded
1914
Headquarters
Millsboro

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 42 issues on mountaire.com, including 18 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25