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mountsunapee.com website review
Visit site (opens in a new tab)Reviewed 19 October 202651 issues · 91 checks
This review found 51 issues worth fixing on mountsunapee.com, 20 of them high impact, across 91 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.2 s |
| May 9, 2026 | 3.4 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 147 ms |
| May 9, 2026 | 147 ms |
| May 16, 2026 | 151 ms |
| May 23, 2026 | 156 ms |
| May 30, 2026 | 164 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 172 ms |
| Jun 20, 2026 | 170 ms |
| Jun 27, 2026 | 168 ms |
| Jul 4, 2026 | 168 ms |
| Jul 11, 2026 | 179 ms |
| Jul 18, 2026 | 180 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 183 ms |
| Aug 8, 2026 | 179 ms |
| Aug 15, 2026 | 178 ms |
| Aug 22, 2026 | 179 ms |
| Aug 29, 2026 | 179 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 178 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 180 ms |
| Oct 3, 2026 | 182 ms |
| Oct 10, 2026 | 184 ms |
| Oct 17, 2026 | 175 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.9 s
5.2 s
6.5 s
7.8 s
9.1 s
10.4 s
Speed
Use efficient cache lifetimes
5.8 s · 1.9 MB65 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).
Render-blocking requests
4.7 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.
Reduce unused JavaScript
2.3 s · 1,014 KiBAbout 1,014 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Mobile performance score: 21
21/100Your mobile performance score is 21 (desktop: 23). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.1 s
A phone's processor spends 7.1 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and snow.com and others), adding 1.6 MB and 1.3 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 689 ms. During a long task the page ignores taps.
Font display
350 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).
Improve image delivery
285 KiB9 images could be 285 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Facebook adds 252 ms
252 msFacebook costs a phone 252 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 255 ms
255 msGoogle Tag Manager costs a phone 255 ms of main-thread work and 164 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,266 HTML elements
The page has 2,266 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
200 ms · 50 KiBPolyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Reduce unused CSS
150 ms · 42 KiBAbout 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 78 ms
78 msYour server sent the HTML in 78 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 8.0 s
8.0 sThe first text or image appears after 8.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 20.8 s
20.8 sYour largest element takes 20.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Adult Snowboard Lesson at Mount Sunapee”.
Time to Interactive: 29.4 s
29.4 sThe page becomes fully interactive after 29.4 s. Good is under 3.8 s.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.6 s
3.6 sReal visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 147 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.207
0.207The layout shifts by 0.207 while loading, so content jumps under the reader's thumb. Good is under 0.1.
37 images without width and height
37 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 194 ms
194 msReal visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 4.4 MB in 268 requests
4.4 MBYour homepage downloads 4.4 MB in 268 requests on a phone: scripts 2.4 MB (57), images 1.2 MB (51) and fonts 401 KiB (15). Under 2 MB keeps phones on slow connections fast.
8 images below the first screen load straight away
8 images further down the page (318 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.25 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.25 g of CO₂e: 149.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Interactive controls must not be nested (4 elements)
Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 34 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
165 internal links, 120 external
The homepage links to 165 pages on mountsunapee.com and 120 external pages.
6 checks passed
Meta description: 119 characters
Your meta description is 119 characters: “New Hampshire Ski Resort set on the shores of Lake Sunapee, visit for family atmosphere, attractions and scenic beauty.”.
Title: 62 characters
Your title is a healthy 62 characters: “New Hampshire Skiing & Snowboarding | Mount Sunapee Ski Resort”.
Canonical URL set
The canonical URL is https://www.mountsunapee.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.mountsunapee.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.mountsunapee.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,387 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a title
https://www.mountsunapee.com/explore-the-resort/activities-and-events/mount-sunapee-events.aspx and https://www.mountsunapee.com/explore-the-resort/activities-and-events/summer-activities.aspx have no <title>, so Google invents the link text in results.
2 linked pages hidden from search
https://www.mountsunapee.com/explore-the-resort/activities-and-events/mount-sunapee-events.aspx and https://www.mountsunapee.com/explore-the-resort/activities-and-events/summer-activities.aspx are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages without a meta description
https://www.mountsunapee.com/explore-the-resort/activities-and-events/mount-sunapee-events.aspx and https://www.mountsunapee.com/explore-the-resort/activities-and-events/summer-activities.aspx have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.mountsunapee.com/explore-the-resort/activities-and-events/mount-sunapee-events.aspx and https://www.mountsunapee.com/explore-the-resort/activities-and-events/summer-activities.aspx have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.mountsunapee.com/explore-the-resort/activities-and-events/mount-sunapee-events.aspx took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
4 broken images
4 images failed to load on a phone, for example https://www.mountsunapee.com/~/Assets/images/components/heroWithPromotion/mobile-fold.png.
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 small tap targets
3 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,135 words of copy
The homepage carries about 1,135 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start Chat”.
9 calls to action
The homepage has 9 calls to action, for example “Search + Book”, “Buy Now” and “Learn More , opens in a new window”.
3 short forms
3 short forms (2 fields at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Microsoft Ads and Pinterest Tag and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
47 cookies set on arrival
47Opening the homepage sets 47 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mountsunapee.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on mountsunapee.com, including 25 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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