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movingintelligence.nl website review
Visit site (opens in a new tab)Reviewed 21 October 202633 issues · 101 checks
This review found 33 issues worth fixing on movingintelligence.nl, 11 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.5 s |
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 89 ms |
| May 9, 2026 | 89 ms |
| May 16, 2026 | 94 ms |
| May 23, 2026 | 93 ms |
| May 30, 2026 | 94 ms |
| Jun 6, 2026 | 93 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 95 ms |
| Jul 18, 2026 | 92 ms |
| Jul 25, 2026 | 89 ms |
| Aug 1, 2026 | 93 ms |
| Aug 8, 2026 | 90 ms |
| Aug 15, 2026 | 91 ms |
| Aug 22, 2026 | 93 ms |
| Aug 29, 2026 | 93 ms |
| Sep 5, 2026 | 94 ms |
| Sep 12, 2026 | 96 ms |
| Sep 19, 2026 | 98 ms |
| Sep 26, 2026 | 101 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 103 ms |
| Oct 17, 2026 | 103 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.5 s · 588 KiBAbout 588 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
1.0 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
3,064 HTML elements
The page has 3,064 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 55). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, PageSense and Cookiebot and others), adding 893 KiB and 699 ms of main-thread time.
Google Tag Manager adds 518 ms
518 msGoogle Tag Manager costs a phone 518 ms of main-thread work and 565 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
250 ms · 316 KiB10 images could be 316 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
72 KiB8 files are served with short cache lifetimes, so returning visitors download them again (72 KiB).
Legacy JavaScript
16 KiBPolyfills for old browsers add 16 KiB JavaScript that modern phones do not need.
Reduce unused CSS
14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.
Server response: 124 ms
124 msYour server sent the HTML in 124 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.6 s
11.6 sYour largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Knowledge in motion Al ruim 25 jaar partner in slimme mobil…”. Most of its time is resource load delay (5.1 s).
Speed Index: 12.2 s
12.2 sVisually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 17.8 s
17.8 sThe page becomes fully interactive after 17.8 s. Good is under 3.8 s.
Real-user TTFB: 866 ms
866 msReal visitors wait 866 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
31 images without width and height
31 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 332 ms
332 msScripts block taps and scrolling for 332 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 89 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 110 ms
110 msReal visitors wait 110 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.6 MB in 194 requests
2.6 MBYour homepage downloads 2.6 MB in 194 requests on a phone: scripts 1.6 MB (27), images 649 KiB (17) and other files 256 KiB (143). Under 2 MB keeps phones on slow connections fast.
7 images below the first screen load straight away
7 images further down the page (416 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
103 KiB2 images are downloaded at several times the size a phone draws them, for example small_bmw_logo_logo_png_transparent_d2a7e0ee91.png at 500 px wide, shown at 40 px. Resized copies would save about 103 KiB.
3 images in older formats
3 images (150 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.75 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 89.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (24 elements)
All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 36 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
62 internal links, 11 external
The homepage links to 62 pages on movingintelligence.nl and 11 external pages.
6 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Al 25 jaar marktleider in slimme soft- en hardware voor voertuigbeveiliging, rittenregistratie en wagenparkbeheer. Effi…”.
One H1 headline
Your main headline reads: “Knowledge in motion”.
Title: 53 characters
Your title is a healthy 53 characters: “Waar beweging is, daar zijn wij | Moving Intelligence”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://strapi.movingintelligence.nl/api/sitemap/index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (718 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /voertuigbeveiliging/voertuigvolgsysteem, which answers with an error. Visitors hit a dead end and search engines drop it.
2 linked pages hidden from search
/dealer-pagina and /rittenregistratie are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
1 page without a meta description
/zoeken has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/zoek-een-dealer and /dealer-pagina use the same meta description. A description written for each page earns more clicks.
1 page without an H1
/demo-boeken has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/zoeken has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
8 pages slow to respond
/voertuigbeveiliging, /voertuigbeveiliging/startonderbreker, /rittenregistratie, /rittenregistratie-app, /rittenregistratie/belastingdienst and /demo-boeken and 2 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
3 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'textContent')”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
13 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken links to your own pages
2 links from your homepage to your own site are broken, for example https://movingintelligence.nl/zoek-een-dealer (500).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (movingintelligence.nl).
Valid certificate (50 days left)
The certificate from Let's Encrypt · YE1 verifies for movingintelligence.nl and is valid for another 50 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://movingintelligence.nl redirects to the secure version.
Domain and trust
No CAA record
movingintelligence.nl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
2 checks passed
Domain is 16 years old
16 yearsmovingintelligence.nl was registered in Jun 2010 through The Registrar Company B.V.. An established domain carries more trust with email providers and search engines.
DNSSEC is on
movingintelligence.nl's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 675 words of copy
The homepage carries about 675 words of visible text.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Boek een demo”.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and a star rating.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.123formbuilder.com ip4:37.114.89.80/28 ip4:37.114.89.88 include:…”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
Stack
- Framework
- Nuxt
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 33 issues on movingintelligence.nl, including 15 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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