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mowrator.com website review

Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 110 checks

This review found 43 issues worth fixing on mowrator.com, 18 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.4 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
231 ms144 msMay 16Oct 31221 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026154 ms
May 23, 2026169 ms
May 30, 2026178 ms
Jun 6, 2026186 ms
Jun 13, 2026187 ms
Jun 20, 2026187 ms
Jun 27, 2026198 ms
Jul 4, 2026205 ms
Jul 11, 2026211 ms
Jul 18, 2026212 ms
Jul 25, 2026204 ms
Aug 1, 2026205 ms
Aug 8, 2026212 ms
Aug 15, 2026212 ms
Aug 22, 2026215 ms
Aug 29, 2026215 ms
Sep 5, 2026213 ms
Sep 12, 2026212 ms
Sep 19, 2026212 ms
Sep 26, 2026211 ms
Oct 3, 2026212 ms
Oct 10, 2026214 ms
Oct 17, 2026216 ms
Oct 24, 2026220 ms
Oct 31, 2026221 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mowrator.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mowrator.com at 0.4 s0.4 s
  2. mowrator.com at 0.8 s0.8 s
  3. mowrator.com at 1.1 s1.1 s
  4. mowrator.com at 1.5 s1.5 s
  5. mowrator.com at 1.9 s1.9 s
  6. mowrator.com at 2.3 s2.3 s
  7. mowrator.com at 2.6 s2.6 s
  8. mowrator.com at 3.0 s3.0 s

mowrator.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix38
  • Reduce unused JavaScript

    8.6 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.6 s faster on a phone.

  • Use efficient cache lifetimes

    2.8 s · 1,016 KiB

    39 files are served with short cache lifetimes, so returning visitors download them again (1,016 KiB).

  • Improve image delivery

    1.1 s · 1.6 MB

    18 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • hcaptcha.com adds 1.3 s

    1.3 s

    hcaptcha.com costs a phone 1.3 s of main-thread work and 2.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, Google Tag Manager and quickcep.com and others), adding 4.2 MB and 2.3 s of main-thread time.

  • Legacy JavaScript

    550 ms · 75 KiB

    Polyfills for old browsers add 75 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 550 ms faster on a phone.

  • Google Tag Manager adds 327 ms

    327 ms

    Google Tag Manager costs a phone 327 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 264 ms. During a long task the page ignores taps.

  • quickcep.com adds 167 ms

    167 ms

    quickcep.com costs a phone 167 ms of main-thread work and 560 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,934 HTML elements

    The page has 1,934 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 78 ms

    78 ms

    Shopify costs a phone 78 ms of main-thread work and 446 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    200 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • Minify JavaScript

    150 ms · 17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 38.4 s

    38.4 s

    Your largest element takes 38.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 44.4 s

    44.4 s

    The page becomes fully interactive after 44.4 s. Good is under 3.8 s.

  • First Contentful Paint: 6.6 s

    6.6 s

    The first text or image appears after 6.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 685 ms

    685 ms

    Scripts block taps and scrolling for 685 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 230 ms

    230 ms

    Real visitors wait 230 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 221 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 438 ms

    438 ms

    Real visitors wait 438 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix14
  • Page weight: 13.1 MB in 502 requests

    13.1 MB

    Your homepage downloads 13.1 MB in 502 requests on a phone: images 7.0 MB (51), scripts 3.6 MB (124) and other files 1.3 MB (274). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 5.0 MB together. On a phone connection a single image that size takes seconds.

  • 19 images far larger than shown

    3.3 MB

    19 images are downloaded at several times the size a phone draws them, for example Group_2036456698.webp at 864 px wide, shown at 230 px. Resized copies would save about 3.3 MB.

  • 32 images in older formats

    32 images (10.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    sub-mb.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 3.7 g of CO₂ per visit

    3.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.70 g of CO₂e: 444.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8391
  • Certain ARIA roles must contain particular children (3 elements)

    Certain ARIA roles must contain particular children: 3 elements on the page fail this check, rated critical by axe-core.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7793
  • Meta description is long (191 characters)

    Your meta description is 191 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 95 internal links, 10 external

    The homepage links to 95 pages on mowrator.com and 10 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Remote Control Lawn Mower | RC Lawn Mowers”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Remote Control Lawn Mower | RC Lawnmowers | MOWRATOR”.

  • Canonical URL set

    The canonical URL is https://mowrator.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, Product and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mowrator.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,176 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 2 pages share a title

    /products/mowrator-s1-remote-control-lawn-mower-4wd-85-slope and /products/mowrator-s1-remote-control-electric-lawn-mower all use the title “Remote Control Slope Mower | 4WD Leaf Vacuum – MOWRATOR”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without an H1

    /pages/solution has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 10 small tap targets

    10 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Protected Audience API is deprecated and will be removed in a future release.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “No elements with the specified class were found.”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (mowrator.com).

  • Valid certificate (56 days left)

    The certificate from Let's Encrypt · YE1 verifies for mowrator.com and is valid for another 56 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://mowrator.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • No CAA record

    mowrator.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    mowrator.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 3 years old

    3 years

    mowrator.com was registered in Jun 2023 through NameSilo, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    mowrator.com is registered until Jun 2027.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,111 words of copy

    The homepage carries about 1,111 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact Us”, “SUBSCRIBE” and “Learn More”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 66 testimonial or review blocks, 5 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be mowrator.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 64 other companies contacted

    Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Geo Pro Geolocation · Blockify Fraud Filter · Hulk Form Builder · Judge Me Reviews · Xcotton Guard · Sitemap Noindex Pro Seo · Gocertify · Attribuly · Easylocation · Region Restrictions · Post Purchase Protection · Countdown Timer · Shopify Markets 2026 · Event Promotion Bar · avada.io · goaffpro.com · shareasale.com · chimpstatic.com · cloudfront.net · amazonaws.com · quickcep.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2024.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on mowrator.com, including 21 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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